Quicky is a rabbit character that Nestlé's chocolate-focused brand

Nesquik Nesquik is a brand of food products made by Swiss company Nestlé. In 1948, Nestlé launched a drink mix for chocolate-flavored milk called Nestlé Quik in the United States; this was released in Europe during the 1950s as ''Nesquik''. Since 1 ...

uses as their official

mascot A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fi ...

. The mascot made his debut in

1973 Events January * January 1 - The United Kingdom, the Republic of Ireland and Denmark enter the European Economic Community, which later becomes the European Union. * January 15 – Vietnam War: Citing progress in peace negotiations, U.S. ...

. Quicky's cereal box appearance and given name evokes associations with speed and easiness within the consumers mind. The animal choice of rabbit is not a coincidence, but rather a clever choice, since rabbits are known for their speed. In the TV commercials Quicky's voice acting work is done by

Barry Gordon Barry Gordon (born December 21, 1948) is an American actor and political talk show host. He was the longest-serving president of the Screen Actors Guild, having served from 1988 to 1995. He is perhaps best known as the original voice of Donatello ...

, but sometimes also by other male actors. The mascot's outlook was somewhat redesigned from 2005 and onwards to appear more detailed and modern.

Toy items

LEGO minifigure A Lego minifigure, commonly referred to as a minifig, is a small plastic articulated figurine produced by Danish toy manufacturer The Lego Group. They were first produced in 1978 and have been a success, with over 4 billion produced worldwide as ...

version of Quicky was released in

2001 The September 11 attacks against the United States by Al-Qaeda, which Casualties of the September 11 attacks, killed 2,977 people and instigated the global war on terror, were a defining event of 2001. The United States led a Participants in ...

References

{{Reflist Nestlé Advertising characters Rabbit and hare mascots Corporate mascots Male characters in advertising Fictional rabbits and hares Mascots introduced in 1973

Toy items

See also

References