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The LGBT community (also known as the LGBTQ+ community, GLBT community, gay community, or queer community) is a loosely defined grouping of lesbian,
gay ''Gay'' is a term that primarily refers to a homosexual person or the trait of being homosexual. The term originally meant 'carefree', 'cheerful', or 'bright and showy'. While scant usage referring to male homosexuality dates to the late 1 ...
, bisexual,
transgender A transgender (often abbreviated as trans) person is someone whose gender identity or gender expression does not correspond with their sex assigned at birth. Many transgender people experience dysphoria, which they seek to alleviate through ...
, and other queer individuals united by a common
culture Culture () is an umbrella term which encompasses the social behavior, institutions, and norms found in human societies, as well as the knowledge, beliefs, arts, laws, customs, capabilities, and habits of the individuals in these groups ...
and
social movements A social movement is a loosely organized effort by a large group of people to achieve a particular goal, typically a social or political one. This may be to carry out a social change, or to resist or undo one. It is a type of group action and ma ...
. These communities generally celebrate
pride Pride is defined by Merriam-Webster as "reasonable self-esteem" or "confidence and satisfaction in oneself". A healthy amount of pride is good, however, pride sometimes is used interchangeably with "conceit" or "arrogance" (among other words) w ...
,
diversity Diversity, diversify, or diverse may refer to: Business *Diversity (business), the inclusion of people of different identities (ethnicity, gender, age) in the workforce *Diversity marketing, marketing communication targeting diverse customers * ...
,
individuality An individual is that which exists as a distinct entity. Individuality (or self-hood) is the state or quality of being an individual; particularly (in the case of humans) of being a person unique from other people and possessing one's own need ...
, and sexuality.
LGBT ' is an initialism that stands for lesbian, gay, bisexual, and transgender. In use since the 1990s, the initialism, as well as some of its common variants, functions as an umbrella term for sexuality and gender identity. The LGBT term ...
activists and sociologists see LGBT community-building as a counterweight to
heterosexism Heterosexism is a system of attitudes, bias, and discrimination in favor of female–male sexuality and relationships. According to Elizabeth Cramer, it can include the belief that all people are or should be heterosexual and that heterosexua ...
, homophobia,
biphobia Biphobia is aversion toward bisexuality and bisexual people as individuals. It is a form of homophobia against those in the bisexual community. It can take the form of denial that bisexuality is a genuine sexual orientation, or of negative ste ...
,
transphobia Transphobia is a collection of ideas and phenomena that encompass a range of negative attitudes, feelings, or actions towards transgender people or transness in general. Transphobia can include fear, aversion, hatred, violence or anger to ...
,
sexualism Sexual orientation discrimination (also known as sexualism) is discrimination based on sexual orientation and/or sexual behaviour. Sexual bias Sexual orientation discrimination often comes up in the context of employment actions. It usually ...
, and
conformist Conformity is the act of matching attitudes, beliefs, and behaviors to group norms, politics or being like-minded. Norms are implicit, specific rules, shared by a group of individuals, that guide their interactions with others. People often cho ...
pressures that exist in the larger society. The term ''pride'' or sometimes ''gay pride'' expresses the LGBT community's identity and collective strength; pride parades provide both a prime example of the use and a demonstration of the general meaning of the term. The LGBT community is diverse in
political affiliation A political party is an organization that coordinates candidates to compete in a particular country's elections. It is common for the members of a party to hold similar ideas about politics, and parties may promote specific ideological or pol ...
. Not all people who are lesbian, gay, bisexual, or transgender consider themselves part of the LGBT community. Groups that may be considered part of the LGBT community include
gay village A gay village is a geographical area with generally recognized boundaries that is inhabited or frequented by many lesbian, gay, bisexual, transgender, and queer (LGBT) people. Gay villages often contain a number of gay-oriented establis ...
s,
LGBT rights organizations LGBT rights organizations are non-governmental civil rights, health, and community organizations that promote the civil and human rights and health of sexual minorities, and to improve the LGBT community. This article focuses on LGBTQIAP+ organiz ...
, LGBT employee groups at companies, LGBT student groups in schools and universities, and
LGBT-affirming religious groups Lesbian, gay, bisexual, and transgender (LGBT) affirming religious groups, otherwise referred to as gay-affirming religious groups, are religious groups that welcome LGBT people as their members, do not consider homosexuality as a sin or negati ...
. LGBT communities may organize themselves into, or support,
movements for civil rights Civil rights movements are a worldwide series of political movements for equality before the law, that peaked in the 1960s. In many situations they have been characterized by nonviolent protests, or have taken the form of campaigns of civil re ...
promoting
LGBT rights Rights affecting lesbian, gay, bisexual, and transgender ( LGBT) people vary greatly by country or jurisdiction—encompassing everything from the legal recognition of same-sex marriage to the death penalty for homosexuality. Notably, ...
in various places around the world. At the same time, high-profile celebrities in the broader society may offer strong support to these organizations in certain locations; for example,
LGBT advocate A list of notable LGBT social movements, LGBT rights activists who have worked to advance LGBT rights by political change, legal action or publication. Ordered by country, alphabetically. Argentina *Claudia Castrosín Verdú, she and her partn ...
and entertainer Madonna stated, "I was asked to perform at many
Pride Pride is defined by Merriam-Webster as "reasonable self-esteem" or "confidence and satisfaction in oneself". A healthy amount of pride is good, however, pride sometimes is used interchangeably with "conceit" or "arrogance" (among other words) w ...
events around the world — but I would never, ever turn down
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
."


Terminology

''LGBT'', or ''GLBT'', is an initialism that stands for lesbian,
gay ''Gay'' is a term that primarily refers to a homosexual person or the trait of being homosexual. The term originally meant 'carefree', 'cheerful', or 'bright and showy'. While scant usage referring to male homosexuality dates to the late 1 ...
, bisexual, and
transgender A transgender (often abbreviated as trans) person is someone whose gender identity or gender expression does not correspond with their sex assigned at birth. Many transgender people experience dysphoria, which they seek to alleviate through ...
. In use since the 1990s, the term is an adaptation of the initialism ''LGB'', which was used to replace the term ''gay'' - when referring to the community as a whole - beginning in about the mid-to-late 1980s. While the movement had always included all LGBT people, the one-word unifying term in the 1950s through the early 1980s was ''gay'' (see
Gay liberation The gay liberation movement was a social and political movement of the late 1960s through the mid-1980s that urged lesbians and gay men to engage in radical direct action, and to counter societal shame with gay pride.Hoffman, 2007, pp.xi-xiii ...
). Later, this term was expanded by many groups to ''lesbian, gay, bisexual, transgender'', to be more inclusive and representative. In the late eighties and early nineties, '' queer'' was also reclaimed as a one-word alternative to the ever-lengthening string of initials, especially when used by radical political groups. The initialism, as well as common variants such as ''LGBTQ'', have been adopted into the mainstream in the 1990s as an
umbrella term In linguistics, semantics, general semantics, and ontologies, hyponymy () is a semantic relation between a hyponym denoting a subtype and a hypernym or hyperonym (sometimes called umbrella term or blanket term) denoting a supertype. In other wor ...
for use when labeling topics about sexuality and gender identity. For example, the LGBT Movement Advancement Project termed community centers, which have services specific to those members of the LGBT community, as "LGBT community centers" in comprehensive studies of such centers around the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
. The initialism ''LGBT'' is intended to emphasize a diversity of sexuality and gender identity-based cultures. It may refer to anyone who is
non-heterosexual Non-heterosexual is a word for a sexual orientation or sexual identity that is not heterosexual. The term helps define the "concept of what is the norm and how a particular group is different from that norm". ''Non-heterosexual'' is used in fem ...
or non-
cisgender Cisgender (often shortened to cis; sometimes cissexual) is a term used to describe a person whose gender identity corresponds to their sex assigned at birth. The word ''cisgender'' is the antonym of '' transgender''. The prefix '' cis-'' is L ...
, instead of exclusively to people who are lesbian, gay, bisexual, or transgender. Recognize this inclusion as a popular variant that adds the letter Q for those who identify as queer or are questioning their sexual identity; ''LGBTQ'' has been recorded since 1996.


Symbols

The gay community is frequently associated with certain symbols, especially the
rainbow A rainbow is a meteorological phenomenon that is caused by reflection, refraction and dispersion of light in water droplets resulting in a spectrum of light appearing in the sky. It takes the form of a multicoloured circular arc. Rainbows c ...
or rainbow flags. The Greek
lambda Lambda (}, ''lám(b)da'') is the 11th letter of the Greek alphabet, representing the voiced alveolar lateral approximant . In the system of Greek numerals, lambda has a value of 30. Lambda is derived from the Phoenician Lamed . Lambda gave ri ...
symbol ("L" for liberation), triangles, ribbons, and gender symbols are also used as "gay acceptance" symbol. There are many types of flags to represent subdivisions in the gay community, but the most commonly recognized one is the
rainbow flag A rainbow flag is a multicolored flag consisting of the colors of the rainbow. The designs differ, but many of the colors are based on the spectral colors of the visible light spectrum. The LGBT flag introduced in 1978 is the most recogniz ...
. According to Gilbert Baker, creator of the commonly known rainbow flag, each color represents a value in the community: * pink = sexuality * red = life * orange = healing * yellow = the sun * green = nature * blue = art * indigo = harmony * violet = spirit Later, pink and indigo were removed from the flag, resulting in the present-day flag which was first presented at the 1979 Pride Parade. Other flags include the Victory over AIDS flag, the
Leather Pride flag The leather pride flag is a symbol used by the leather subculture since the 1990s. It was designed by Tony DeBlase, and was quickly embraced by the gay leather community. It has since become associated with leather in general and also with rela ...
, and the Bear Pride flag. The lambda symbol was originally adopted by
Gay Activists Alliance The Gay Activists Alliance (GAA) was founded in New York City on December 21, 1969, almost six months after the Stonewall riots, by dissident members of the Gay Liberation Front (GLF). In contrast to the Liberation Front, the Activists Alliance ...
of New York in 1970 after they broke away from the larger Gay Liberation Front. Lambda was chosen because people might confuse it for a college symbol and not recognize it as a gay community symbol unless one was actually involved in the community. "Back in December of 1974, the lambda was officially declared the international symbol for gay and lesbian rights by the International Gay Rights Congress in Edinburgh, Scotland." The triangle became a symbol for the gay community after the
Holocaust The Holocaust, also known as the Shoah, was the genocide of European Jews during World War II. Between 1941 and 1945, Nazi Germany and its collaborators systematically murdered some six million Jews across German-occupied Europe; ...
. Not only did it represent Jews, but homosexuals who were killed because of German law. During the Holocaust, homosexuals were labeled with pink triangles to distinguish between them, Jews, regular prisoners, and
political prisoner A political prisoner is someone imprisoned for their political activity. The political offense is not always the official reason for the prisoner's detention. There is no internationally recognized legal definition of the concept, although n ...
s. The black triangle is similarly a symbol for females only to represent lesbian sisterhood. The pink and yellow triangle was used to label Jewish homosexuals. Gender symbols have a much longer list of variations of homosexual or bisexual relationships which are clearly recognizable but may not be as popularly seen as the other symbols. Other symbols that relate to the gay community or gay pride include the gay-teen suicide awareness ribbon, AIDS awareness ribbon, labrys, and purple rhinoceros. In the fall of 1995, the Human Rights Campaign adopted a logo (yellow equal sign on deep blue square) that has become one of the most recognizable symbols of the lesbian, gay, bisexual and transgender community. The logo can be spotted the world over and has become synonymous with the fight for equal rights for LGBT people. One of the most notable recent changes was made in Philadelphia, Pennsylvania, on June 8, 2017. They added two new stripes to the traditional LGBT+ flag, one black and one brown. These were intended to highlight members of color within the LGBTQIA community.


Human and legal rights

The LGBT community represented by a social component of the global community that is believed by many, including heterosexual allies, to be underrepresented in the area of
civil rights Civil and political rights are a class of rights that protect individuals' freedom from infringement by governments, social organizations, and private individuals. They ensure one's entitlement to participate in the civil and political life o ...
. The current struggle of the gay community has been largely brought about by globalization. In the United States,
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposing ...
brought together many closeted rural men from around the nation and exposed them to more progressive attitudes in parts of Europe. Upon returning home after the war, many of these men decided to band together in cities rather than return to their small towns. Fledgling communities would soon become political in the beginning of the gay rights movement, including monumental incidents at places like Stonewall. Today, many large cities have gay and lesbian community centers. Many universities and colleges across the world have support centers for LGBT students. The Human Rights Campaign,
Lambda Legal Lambda Legal Defense and Education Fund, better known as Lambda Legal, is an American civil rights organization that focuses on lesbian, gay, bisexual, and transgender (LGBT) communities as well as people living with HIV/AIDS ( PWAs) through imp ...
, the Empowering Spirits Foundation, and GLAAD advocate for LGBT people on a wide range of issues in the United States. There is also an
International Lesbian and Gay Association The International Lesbian, Gay, Bisexual, Trans and Intersex Association (ILGA) is an organization who is committed to advancing human rights to all people, disregarding gender identity, sex characteristics and expression. ILGA participates in a ...
. In 1947, when the United Kingdom adopted the
Universal Declaration of Human Rights The Universal Declaration of Human Rights (UDHR) is an international document adopted by the United Nations General Assembly that enshrines the rights and freedoms of all human beings. Drafted by a UN committee chaired by Eleanor Roosevelt, ...
(UDHR), LGBT activists clung to its concept of equal, inalienable rights for all people, regardless of their race, gender, or sexual orientation. The declaration does not specifically mention gay rights, but discusses equality and freedom from discrimination. In 1962, Clark Polak joined The
Janus Society The Janus Society was an early homophile organization founded in 1962 and based in Philadelphia. It is notable as the publisher of ''Drum'' magazine, one of the earliest gay publications in the United States and the one most widely circulated in ...
in Philadelphia, Pennsylvania. Only a year after, he became president. In 1968, he announced that the Society would be changing their name to Homosexual Law Reform Society; “Homosexuals are now willing to fly under their own colors” (Stewart, 1968).


Same-sex marriage

In some parts of the world, partnership rights or
marriage Marriage, also called matrimony or wedlock, is a culturally and often legally recognized union between people called spouses. It establishes rights and obligations between them, as well as between them and their children, and between ...
have been extended to same-sex couples. Advocates of same-sex marriage cite a range of benefits that are denied to people who cannot marry, including immigration, health care, inheritance and property rights, and other family obligations and protections, as reasons why marriage should be extended to same-sex couples. Opponents of same-sex marriage within the gay community argue that fighting to achieve these benefits by means of extending marriage rights to same-sex couples privatizes benefits (e.g., health care) that should be made available to people regardless of their relationship status. They further argue that the same-sex marriage movement within the gay community discriminates against families that are composed of three or more intimate partners. Opposition to the same-sex marriage movement from within the gay community should not be confused with opposition from outside that community.


Media

The contemporary lesbian and gay community has a growing and complex place in the American and Western European media. Lesbians and gay men are often portrayed inaccurately in television, films, and other media. The gay community is often portrayed as many
stereotypes In social psychology, a stereotype is a generalized belief about a particular category of people. It is an expectation that people might have about every person of a particular group. The type of expectation can vary; it can be, for example ...
, such as gay men being portrayed as flamboyant and bold. Like other minority groups, these caricatures are intended to ridicule this marginalized group. There is currently a widespread ban of references in child-related entertainment, and when references do occur, they almost invariably generate controversy. In 1997, when American comedian
Ellen DeGeneres Ellen Lee DeGeneres ( ; born January 26, 1958) is an American comedian, television host, actress, writer, and producer. She starred in the sitcom ''Ellen'' from 1994 to 1998, which earned her a Primetime Emmy Award for " The Puppy Episode". Sh ...
came out Coming out of the closet, often shortened to coming out, is a metaphor used to describe LGBT people's self-disclosure of their sexual orientation, romantic orientation, or gender identity. Framed and debated as a privacy issue, coming out of ...
of the
closet A closet (especially in North American usage) is an enclosed space, with a door, used for storage, particularly that of clothes. ''Fitted closets'' are built into the walls of the house so that they take up no apparent space in the room. Closet ...
on her popular sitcom, many sponsors, such as the
Wendy's Wendy's is an American international fast food restaurant chain founded by Dave Thomas (1932–2002) on November 15, 1969, in Columbus, Ohio. Its headquarters moved to Dublin, Ohio, on January 29, 2006. As of December 31, 2018, Wendy's was t ...
fast food chain, pulled their advertising. Also, a portion of the media has attempted to make the gay community included and publicly accepted with television shows such as ''
Will & Grace ''Will & Grace'' is an American television sitcom created by Max Mutchnick and David Kohan. Set in New York City, the show focuses on the friendship between best friends Will Truman ( Eric McCormack), a gay lawyer, and Grace Adler ( Debra Messi ...
'' or ''
Queer Eye for the Straight Guy ''Queer Eye'' is an American reality television series that premiered on the cable television network Bravo in July 2003. Originally ''Queer Eye for the Straight Guy'', the title was later shortened to broaden the overall scope. The series was cr ...
''. This increased publicity reflects the Coming out movement of the LGBT community. As more celebrities came out, more shows developed, such as the 2004 show ''
The L Word ''The L Word'' is a television drama that aired on Showtime from January 18, 2004 to March 8, 2009. The series follows the lives of a group of lesbian and bisexual women who live in West Hollywood, California. The premise originated with Ilene ...
''. These depictions of the LGBT community have been controversial, but beneficial for the community. The increase in visibility of LGBT people allowed for the LGBT community to unite to organize and demand change, and it has also inspired many LGBT people to come out. In the United States, gay people are frequently used as a symbol of social
decadence The word decadence, which at first meant simply "decline" in an abstract sense, is now most often used to refer to a perceived decay in standards, morals, dignity, religious faith, honor, discipline, or skill at governing among the members ...
by celebrity evangelists and by organizations such as Focus on the Family. Many LGBT organizations exist to represent and defend the gay community. For example, the
Gay and Lesbian Alliance Against Defamation GLAAD (), an acronym of Gay & Lesbian Alliance Against Defamation, is an American non-governmental media monitoring organization originally founded as a protest against defamatory coverage of gay and lesbian demographics and their portrayals ...
in the United States and Stonewall in the UK work with the media to help portray fair and accurate images of the gay community. As companies are advertising more and more to the gay community, LGBT activists are using ad slogans to promote gay community views. Subaru marketed its Forester and Outback with the slogan "It's Not a Choice. It's the Way We're Built", which was later used in eight U.S. cities on streets or in gay rights events.


Social media

Social media is often used as a platform for the LGBT community to congregate and share resources. Search engines and social networking sites provide numerous opportunities for LGBT people to connect with one another; additionally, they play a key role in identity creation and self-presentation. Social networking sites allow for community building as well as anonymity, allowing people to engage as much or as little as they would like. The variety of social media platforms, including
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Mosk ...
,
TikTok TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes. TikTok is an international version o ...
,
Tumblr Tumblr (stylized as tumblr; pronounced "tumbler") is an American microblogging and social networking website founded by David Karp in 2007 and currently owned by Automattic. The service allows users to post multimedia and other content to a sho ...
,
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
, and
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
, have differing associated audiences, affordances and norms. These varying platforms allow for more inclusivity as members of the LGBT community have the agency to decide where to engage and how to self-present themselves. The existence of the LGBT community and discourse on social media platforms is essential to disrupt the reproduction of hegemonic cis-heteronormativity and represent the wide variety of identities that exist. Before its ban on adult content in 2018,
Tumblr Tumblr (stylized as tumblr; pronounced "tumbler") is an American microblogging and social networking website founded by David Karp in 2007 and currently owned by Automattic. The service allows users to post multimedia and other content to a sho ...
was a platform uniquely suited for sharing trans stories and building community. Mainstream social media platforms like
TikTok TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes. TikTok is an international version o ...
have also been beneficial for the trans community by creating spaces for folks to share resources and transition stories, normalizing trans identity. It has been found that access to LGBT content, peers, and community on search engines and social networking sites has allowed for identity acceptance and pride within LGBT individuals. Algorithms and evaluative criteria control what content is recommended to users on search engines and social networking site. These can reproduce stigmatizing discourses that are dominant within society, and result in negatively impacting LGBT self-perception. Social media algorithms have a significant impact on the formation of the LGBT community and culture. Algorithmic exclusion occurs when exclusionary practices are reinforced by algorithms across technological landscapes, directly resulting in excluding marginalized identities. The exclusion of these identity representations causes identity insecurity for LGBT people, while further perpetuating cis-heteronormative identity discourse. LGBT users and allies have found methods of subverting algorithms that may suppress content in order to continue to build these online communities.


Buying power

According to Witeck-Combs Communications, Inc. and Marketresearch.com, the 2006 buying power of
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
gays and lesbians was approximately $660 billion and was then expected to exceed $835 billion by 2011. Gay consumers can be very loyal to specific brands, wishing to support companies that support the gay community and also provide equal rights for
LGBT ' is an initialism that stands for lesbian, gay, bisexual, and transgender. In use since the 1990s, the initialism, as well as some of its common variants, functions as an umbrella term for sexuality and gender identity. The LGBT term ...
workers. In the UK, this buying power is sometimes abbreviated to "the
pink pound Pink money describes the purchasing power of the LGBT community, often especially with respect to political donations. With the rise of the gay rights movement, pink money has gone from being a fringe or marginalized market to a thriving indust ...
." According to an article by James Hipps, LGBT Americans are more likely to seek out companies that advertise to them and are willing to pay higher prices for premium products and services. This can be attributed to the median household income compared to same-sex couples to opposite-sex couples. "...studies show that GLBT Americans are twice as likely to have graduated from college, twice as likely to have an individual income over $60,000 and twice as likely to have a household income of $250,000 or more."


Consumerism

Although many claims that the LGBT community is more affluent when compared to heterosexual consumers, research has proven that false.Miller, Richard K. and Kelli Washington. 2014. " PART IX: SEGMENTATION: Chapter 60: GAY & LESBIAN CONSUMERS." Consumer Behavior. 326–333. However, the LGBT community is still an important segment of consumer demographics because of the spending power and loyalty to brands that they have. Witeck-Combs Communications calculated the adult LGBT buying power at $830 billion for 2013. Same-sex partnered households spend slightly more than the average home on any given shopping trip.Soat, Molly. 2013.
Demographics in the Modern Day
" Marketing News, 47 (9). 1p.
But, they also make more shopping trips compared to the non-LGBT households. On average, the difference in spending with same-sex partnered home is 25 percent higher than the average United States household. According to the University of Maryland gay male partners earn $10,000 less on average compared to heterosexual men. However, partnered lesbians receive about $7,000 more a year than heterosexual married women. Hence, same-sex partners and heterosexual partners are about equal concerning consumer affluence. The LGBT community has been recognized for being one of the largest consumers in travel. Travel includes annual trips, and sometimes even multiple annual trips. Annually, the LGBT community spends around $65 billion on travel, totaling 10 percent of the United States travel market. Many common travel factors play into LGBT travel decisions, but if there is a destination that is especially tailored to the LGBT community, then they are more likely to travel to those places.


Demographics

In a survey conducted in 2012, younger Americans are more likely to identify as gay. Statistics continue to decrease with age, as adults between ages 18–29 are three times more likely to identify as LGBT than seniors older than 65. These statistics for the LGBT community are taken into account just as they are with other demographics to find trend patterns for specific products. Consumers who identify as LGBT are more likely to regularly engage in various activities as opposed to those who identify as heterosexual. According to Community Marketing, Inc., 90 percent of lesbians and 88 percent of gay men will dine out with friends regularly. And similarly, 31 percent of lesbians and 50 percent of gay men will visit a club or a bar. And at home, the likelihood of LGBT women having children at home as non-LGBT women is equal. However, LGBT men are half as likely when compared with non-LGBT men to have children at home. Household incomes for sixteen percent of LGBT Americans range above $90,000 per year, in comparison with 21 percent of the overall adult population. However, a key difference is that those who identify as LGBT have fewer children collectively in comparison to heterosexual partners. Another factor at hand is that LGBT populations of color continue to face income barriers along with the rest of the race issues, so they will expectedly earn less and not be as affluent as predicted. An analysis of a Gallup survey shows detailed estimates that – during the years 2012 through 2014 – the metropolitan area with the highest percentage of LGBT community was San Francisco, California. The next highest were Portland, Oregon, and Austin, Texas. A 2019 survey of the Two-Spirit and LGBTQ+ population in the Canadian city of
Hamilton, Ontario Hamilton is a port city in the Canadian Provinces and territories of Canada, province of Ontario. Hamilton has a Canada 2016 Census, population of 569,353, and its Census Metropolitan Area, census metropolitan area, which includes Burlington, ...
, called ''Mapping the Void: Two-Spirit and LGBTQ+ Experiences in Hamilton'' showed that out of 906 respondents, when it came to sexual orientation, 48.9% identified as bisexual/pansexual, 21.6% identified as gay, 18.3% identified as lesbian, 4.9% identified as queer, and 6.3% identified as other (a category consisting of those who indicated they were asexual, heterosexual, or questioning, and those who gave no response for their sexual orientation). A 2019 survey of trans and non-binary people in Canada called ''Trans PULSE Canada'' showed that out of 2,873 respondents. When it came to sexual orientation, 13% identified as asexual, 28% identified as bisexual, 13% identified as gay, 15% identified as lesbian, 31% identified as pansexual, 8% identified as straight or heterosexual, 4% identified as two-spirit, and 9% identified as unsure or questioning. In a survey carried out in 2021, Gallup found that 7.1% of U.S. adults identify as "lesbian, gay, bisexual, transgender, or something other than straight or heterosexual."


Marketing

Marketing towards the LGBT community was not always a strategy among advertisers. For the last three to four decades, Corporate America has created a market niche for the LGBT community. Three distinct phases define the marketing turnover: 1) shunning in the 1980s, 2) curiosity and fear in the 1990s, and 3) pursuit in the 2000s. Just recently, marketers have picked up the LGBT demographic. With a spike in same-sex marriage in 2014, marketers are figuring out new ways to tie in a person's sexual orientation to a product being sold. In efforts to attract members of the LGBT community to their products, market researchers are developing marketing methods that reach these new families. Advertising history has shown that when marketing to the family, it was always the wife, the husband, and the children. But today, that is not necessarily the case. There could be families of two fathers or two mothers with one child or six children. Breaking away from the traditional family setting, marketing researchers notice the need to recognize these different family configurations. One area that marketers are subject to fall under is stereotyping the LGBT community. When marketing towards the community, they may corner their target audience into an "alternative" lifestyle category that ultimately "others" the LGBT community. Sensitivity is of importance when marketing towards the community. When marketing towards the LGBT community, advertisers respect the same boundaries. Marketers also refer to LGBT as a single characteristic that makes an individual. Other areas can be targeted along with the LGBT segment such as race, age, culture, and income levels. Knowing the consumer gives these marketers power. Along with attempts to engage with the LGBT community, researchers have found gender disagreements among products with respective consumers. For instance, a gay male may want a more feminine product, whereas a lesbian female may be interested in a more masculine product. This does not hold for the entire LGBT community, but the possibilities of these differences are far greater. In the past, gender was seen as fixed, and a congruent representation of an individual's sex. It is understood now that sex and gender are fluid separately. Researchers also noted that when evaluating products, a person's biological sex is as equal is a determinant as their self-concept. As a customer response, when the advertisement is directed towards them, gay men and women are more likely to have an interest in the product. This is an important factor and goal for marketers because it indicates future loyalty to the product or brand.


Health


Discrimination and mental health

In a 2001 study that examined possible root causes of mental disorders in lesbian,
gay ''Gay'' is a term that primarily refers to a homosexual person or the trait of being homosexual. The term originally meant 'carefree', 'cheerful', or 'bright and showy'. While scant usage referring to male homosexuality dates to the late 1 ...
and bisexual people, Cochran and psychologist Vickie M. Mays, of the
University of California The University of California (UC) is a public land-grant research university system in the U.S. state of California. The system is composed of the campuses at Berkeley, Davis, Irvine, Los Angeles, Merced, Riverside, San Diego, San Franci ...
, explored whether ongoing discrimination fuels
anxiety Anxiety is an emotion which is characterized by an unpleasant state of inner turmoil and includes feelings of dread over anticipated events. Anxiety is different than fear in that the former is defined as the anticipation of a future threat wh ...
, depression and other stress-related mental health problems among LGB people. The authors found strong evidence of a relationship between the two. The team compared how 74 LGB and 2,844 heterosexual respondents rated lifetime and daily experiences with discrimination such as not being hired for a job or being denied a bank loan, as well as feelings of perceived discrimination. LGB respondents reported higher rates of perceived discrimination than heterosexuals in every category related to discrimination, the team found. However, while gay youth are considered to be at higher risk for suicide, a literature review published in the journal ''Adolescence'' states, "Being gay in-and-of-itself is not the cause of the increase in suicide." Rather the review notes that the findings of previous studies suggested the,"...suicide attempts were significantly associated with psychosocial stressors, including gender nonconformity, early awareness of being gay, victimization, lack of support, school dropout, family problems, acquaintances' suicide attempts, homelessness, substance abuse, and other psychiatric disorders. Some of these stressors are also experienced by heterosexual adolescents, but they have been shown to be more prevalent among gay adolescents." Despite recent progress in LGBT rights, gay men continue to experience high rates of
loneliness Loneliness is an unpleasant emotional response to perceived isolation. Loneliness is also described as social paina psychological mechanism which motivates individuals to seek social connections. It is often associated with a perceived lack ...
and depression after coming out.


LGBT multiculturalism


General

LGBT multiculturalism is the diversity within the
LGBT ' is an initialism that stands for lesbian, gay, bisexual, and transgender. In use since the 1990s, the initialism, as well as some of its common variants, functions as an umbrella term for sexuality and gender identity. The LGBT term ...
( lesbian,
gay ''Gay'' is a term that primarily refers to a homosexual person or the trait of being homosexual. The term originally meant 'carefree', 'cheerful', or 'bright and showy'. While scant usage referring to male homosexuality dates to the late 1 ...
, bisexual,
transgender A transgender (often abbreviated as trans) person is someone whose gender identity or gender expression does not correspond with their sex assigned at birth. Many transgender people experience dysphoria, which they seek to alleviate through ...
) community as a representation of different
sexual orientation Sexual orientation is an enduring pattern of romantic or sexual attraction (or a combination of these) to persons of the opposite sex or gender, the same sex or gender, or to both sexes or more than one gender. These attractions are generall ...
s, gender identities—as well as different ethnic, language, religious groups within the LGBT community. At the same time as LGBT and multiculturalism relation, may consider the inclusion of LGBT community into a larger multicultural model, as for example in universities, such multicultural model includes the LGBT community together and equal representation with other large minority groups such as
African American African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ens ...
s in the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
. The two movements have much in common politically. Both are concerned with tolerance for real differences, diversity, minority status, and the invalidity of value judgments applied to different ways of life. Researchers have identified the emergence of gay and lesbian communities during several progressive time periods across the world including: the Renaissance, Enlightenment, and modern Westernization. Depending on geographic location, some of these communities experienced more opposition to their existence than others; nonetheless, they began to permeate society both socially and politically.


European cities past and present

City spaces in Early Modern Europe were host to a wealth of gay activity; however, these scenes remained semi-secretive for a long period of time. Dating back to the 1500s, city conditions such as apprenticeship labor relations and living arrangements, abundant student and artist activity, and hegemonic norms surrounding female societal status were typical in Venice and Florence, Italy. Under these circumstances, many open minded young people were attracted to these city settings. Consequently, an abundance of same-sex interactions began to take place. Many of the connections formed then often led to the occurrence of casual romantic and sexual relationships, the prevalence of which increased quite rapidly over time until a point at which they became a subculture and community of their own. Literature and ballroom culture gradually made their way onto the scene and became integrated despite transgressive societal views. Perhaps the most well-known of these are the balls of
Magic-City Magic-City was an amusement park near Pont de l'Alma, two blocks east of the Eiffel Tower, in Paris from 1900 to 1934. A large dance hall at 188 rue de l'Université in Paris was located in Magic-City. The venue was known for its " drag balls". ...
. Amsterdam and London have also been recognized as leading locations for LGBT community establishment. By the 1950s, these urban spaces were booming with gay venues such as bars and public saunas where community members could come together. Paris and London were particularly attracting to the lesbian population as platforms for not only socialization, but education as well. A few other urban occasions that are important to the LGBT community include Carnival in Rio de Janeiro, Brazil, Mardi Gras in Sydney, Australia, as well as the various other pride parades hosted in bigger cities around the world.


Urban spaces in the United States

In the same way in which LGBT people used the city backdrop to join together socially, they were able to join forces politically as well. This new sense of collectivity provided somewhat of a safety net for individuals when voicing their demands for equal rights. In the United States specifically, several key political events have taken place in urban contexts. Some of these include, but are not limited to: *
Independence Hall Independence Hall is a historic civic building in Philadelphia, where both the United States Declaration of Independence and the United States Constitution were debated and adopted by America's Founding Fathers. The structure forms the centerpi ...
, Philadelphia - gay and lesbian protest movement in 1965 – activists led by
Barbara Gittings Barbara Gittings (July 31, 1932 – February 18, 2007) was a prominent American activist for LGBT equality. She organized the New York chapter of the Daughters of Bilitis (DOB) from 1958 to 1963, edited the national DOB magazine ''The Ladd ...
started some of the first picket lines here. These protests continued on and off until 1969.Polly, J. (2009). Top 10 Historic Gay Places in the U.S. Gay & Lesbian Review Worldwide, 16(4), 14–16. Gittings went on to run the Gay and Lesbian Task Force of the American Library Association for 15 years. * The
Stonewall Inn The Stonewall Inn, often shortened to Stonewall, is a gay bar and recreational tavern in the Greenwich Village neighborhood of Lower Manhattan, New York City, and the site of the Stonewall riots of 1969, which is widely considered to be the sin ...
, on
Christopher Street Christopher Street is a street in the West Village neighborhood of the New York City borough of Manhattan. It is the continuation of 9th Street west of Sixth Avenue. It is most notable for the Stonewall Inn, which is located on Christopher S ...
in
Greenwich Village Greenwich Village ( , , ) is a neighborhood on the west side of Lower Manhattan in New York City, bounded by 14th Street to the north, Broadway to the east, Houston Street to the south, and the Hudson River to the west. Greenwich Village ...
,
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
– the birthplace of the modern gay rights movement in 1969 – for the first time, a group of gay men and
drag queen A drag queen is a person, usually male, who uses drag clothing and makeup to imitate and often exaggerate female gender signifiers and gender roles for entertainment purposes. Historically, drag queens have usually been gay men, and part of ...
s fought back against police during a raid on this small
bar Bar or BAR may refer to: Food and drink * Bar (establishment), selling alcoholic beverages * Candy bar * Chocolate bar Science and technology * Bar (river morphology), a deposit of sediment * Bar (tropical cyclone), a layer of cloud * Bar (u ...
in Greenwich Village. The site is now a U.S. National Historic Landmark. * Castro Street, San Francisco – a gathering place for LGBTQ folks beginning in the 1970s; this urban spot was an oasis of hopefulness. Home to the first openly gay elected official
Harvey Milk Harvey Bernard Milk (May 22, 1930 – November 27, 1978) was an American politician and the first openly gay man to be elected to public office in California, as a member of the San Francisco Board of Supervisors. Milk was born and raised in ...
and the legendary
Castro Theater The Castro Theatre is a historic movie palace in San Francisco that became San Francisco Historic Landmark #100 in September 1976. Located at 429 Castro Street in the Castro District, it was built in 1922 with a California Churrigueresque faça ...
, this cityscape remains iconic to the LGBT community. *
Cambridge, Massachusetts Cambridge ( ) is a city in Middlesex County, Massachusetts, United States. As part of the Boston metropolitan area, the cities population of the 2020 U.S. census was 118,403, making it the fourth most populous city in the state, behind Boston ...
City Hall – the site of the first
same-sex marriage Same-sex marriage, also known as gay marriage, is the marriage of two people of the same sex or gender. marriage between same-sex couples is legally performed and recognized in 33 countries, with the most recent being Mexico, constituting ...
in U.S. history in 2004. Following this event, attempts by religious groups in the area to ban it have been stifled and many more states have joined the Commonwealth. * AIDS Activities Coordinating Office, Philadelphia – an office to help stop the spread of HIV/AIDS, by providing proper administrative components, direct assistance, and education on HIV/AIDS. During and following these events, LGBT community subculture began to grow and stabilize into a nationwide phenomenon.D'Emilio, J. (1998). CHAPTER 13: Capitalism and Gay Identity. In “Culture, Society & Sexuality” (pp. 239–247). Taylor & Francis Ltd / Books. Gay bars became more and more popular in large cities. For gays particularly, increasing numbers of cruising areas, public
bath house Public baths originated when most people in population centers did not have access to private bathing facilities. Though termed "public", they have often been restricted according to gender, religious affiliation, personal membership, and other cr ...
s, and
YMCA YMCA, sometimes regionally called the Y, is a worldwide youth organization based in Geneva, Switzerland, with more than 64 million beneficiaries in 120 countries. It was founded on 6 June 1844 by George Williams (philanthropist), Georg ...
s in these urban spaces continued to welcome them to experience a more liberated way of living. For lesbians, this led to the formation of literary societies, private social clubs, and same-sex housing. The core of this community-building took place in New York City and San Francisco, but cities like St. Louis, Lafayette Park in WA, and Chicago quickly followed suit.


City

Cities afford a host of prime conditions that allow for better individual development as well as collective movement that are not otherwise available in rural spaces. First and foremost, urban landscapes offer LGBTs better prospects to meet other LGBTs and form networks and relationships. One ideal platform within this framework was the free labor market of many capitalistic societies which enticed people to break away from their often damaging traditional nuclear families in order to pursue employment in bigger cities. Making the move to these spaces afforded them new liberty in the realms of sexuality, identity, and also kinship. Some researchers describe this as a phase of resistance against the confining expectations of normativity. Urban LGBTs demonstrated this push back through various outlets including their style of dress, the way they talked and carried themselves, and how they chose to build community. From a social science perspective, the relationship between the city and LGBT community is not a one-way street. LGBTs give back as much, if not more, in terms of economic contributions (i.e. " pink money"), activism and politics too.


Intersections of race

Compared to white LGBT individuals, LGBT people of color often experience prejudice, stereotyping, and discrimination on the basis of not only their sexual orientation and gender identity, but also on the basis of race. Nadal and colleagues discuss LGBTQ people of color and their experience of
intersectional Intersectionality is an analytical framework for understanding how aspects of a person's social and political identities combine to create different modes of discrimination and privilege. Intersectionality identifies multiple factors of adv ...
microaggression Microaggression is a term used for commonplace daily verbal, behavioral or environmental slights, whether intentional or unintentional, that communicate hostile, derogatory, or negative attitudes toward stigmatized or culturally marginalized group ...
s which target various aspects of their social identities. These negative experiences and microaggressions can come from
cisgender Cisgender (often shortened to cis; sometimes cissexual) is a term used to describe a person whose gender identity corresponds to their sex assigned at birth. The word ''cisgender'' is the antonym of '' transgender''. The prefix '' cis-'' is L ...
and heterosexual white individuals, cisgender and heterosexual individuals of their own race, and from the LGBT community themselves, which is usually dominated by white people. Some LGBT people of color do not feel comfortable and represented within LGBT spaces. A comprehensive and systematic review of the existing published research literature around the experiences of LGBT individuals of color finds a common theme of exclusion in largely white LGBT spaces. These spaces are typically dominated by white LGBT individuals, promote White and Western values, and often leave LGBT individuals of color feeling as though they must choose between their racial community or their gender and sexual orientation community. In general, Western society will often subtly code “gay” as white; white LGBT folks are often seen as the face of LGBT culture and values. The topic of coming out and revealing one’s sexual orientation and gender identity to the public is associated with white values and expectations in mainstream discussions. Where white Western culture places value on the ability to speak openly about one’s identity with family, one particular study found that LGBT participants of color viewed their family's silence about their identity as supportive and accepting. For example, collectivist cultures view the coming out process as a family affair rather than an individual one. Furthermore, the annual National Coming Out Day centers white perspectives as an event meant to help an LGBT person feel liberated and comfortable in their own skin. However, for some LGBT people of color, National Coming Out Day is viewed in a negative light. In communities of color, coming out publicly can have adverse consequences, risking their personal sense of safety as well as that of their familial and communal relationships. White LGBT people tend to collectively reject these differences in perspective on coming out resulting in possibly further isolating their LGBTQ siblings of Color.


Criticism of the term

Eleanor Formby writes that the notion of "LGBT community" is problematic, because community belonging is not a given just because people share a gender or sexual identity. Formby cites an interviewee who argued that "The idea doesn’t exist, it’s a kind of big myth – a bit like saying there’s a brown-eyed community or a blonde community." According to Formby, research shows that many LGBT individuals do not at all feel there is a real "LGBT community", as they keep experiencing discrimination from other LGBT people relating to their age, body,
disability Disability is the experience of any condition that makes it more difficult for a person to do certain activities or have equitable access within a given society. Disabilities may be cognitive, developmental, intellectual, mental, physical, ...
, ethnicity,
faith Faith, derived from Latin ''fides'' and Old French ''feid'', is confidence or trust in a person, thing, or In the context of religion, one can define faith as " belief in God or in the doctrines or teachings of religion". Religious people ofte ...
,
HIV The human immunodeficiency viruses (HIV) are two species of ''Lentivirus'' (a subgroup of retrovirus) that infect humans. Over time, they cause acquired immunodeficiency syndrome (AIDS), a condition in which progressive failure of the immune ...
status, or perceived social class. Formby clarifies that she does not suggest abandoning the phrase altogether, but that using "LGBT people" would be more accurate in most instances, and would not risk alienation felt by an already (at times) marginalized group of people.


See also

* Bisexual community * Gay friendly *
Gay male culture Gay men are male homosexuals. Some bisexual and homoromantic men may also dually identify as gay, and a number of young gay men also identify as queer. Historically, gay men have been referred to by a number of different terms, including '' ...
*
Homosocialization Homosocialization or LGBT socialization is the process by which LGBT people meet, relate and become integrated in the LGBT community, especially with people of the same sexual orientation and gender identity, helping to build their own identity a ...
* Lesbian *
LGBT culture LGBT culture is a culture shared by lesbian, gay, bisexual, transgender, and queer individuals. It is sometimes referred to as queer culture (indicating people who are queer), while the term gay culture may be used to mean "LGBT culture" o ...
*
LGBT history LGBT history dates back to the first recorded instances of same-sex love and sexuality of ancient civilizations, involving the history of lesbian, gay, bisexual, and transgender (LGBT) peoples and cultures around the world. What survives af ...
*
LGBT symbols Over the course of its history, the LGBT community has adopted certain symbols for self-identification to demonstrate unity, pride, shared values, and allegiance to one another. These symbols communicate ideas, concepts, and identity both wit ...
*
List of gay villages This is a list of gay villages, urban areas with generally recognized boundaries that unofficially form a social center for LGBT people.Lauria, Mickey and Lawrence Knopp 1985. "Toward an Analysis of the Role of Gay Communities in the Urban Ren ...
*
Sexuality and gender identity-based cultures Sexuality and gender identity-based cultures are subcultures and communities composed of people who have shared experiences, backgrounds, or interests due to common sexual or gender identities. Among the first to argue that members of sexual mi ...
*
Transgender A transgender (often abbreviated as trans) person is someone whose gender identity or gender expression does not correspond with their sex assigned at birth. Many transgender people experience dysphoria, which they seek to alleviate through ...
* Taimi LGBTQI+ community *
Queercore Queercore (or homocore) is a cultural/social movement that began in the mid-1980s as an offshoot of the punk subculture and a music genre that comes from punk rock. It is distinguished by its discontent with society in general, and specifical ...


References


Further reading

* Murphy, Timothy F., ''Reader's Guide to Lesbian and Gay Studies'', 2000. (African American LGBT community, and also its relation to art.
Partial view
at
Google Books Google Books (previously known as Google Book Search, Google Print, and by its code-name Project Ocean) is a service from Google Inc. that searches the full text of books and magazines that Google has scanned, converted to text using optical ...
{{DEFAULTSORT:LGBT Community LGBT culture LGBT and society Types of communities