Quechua (/ˈkɛtʃᵊwə/, /ˈkɛtʃuːə/ or /ˈkɛtʃwɑː/; Spanish pronunciation: �ketʃwa is the

trademark A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from others ...

ed French brand for the

hiking Hiking is a long, vigorous walk, usually on trails or footpaths in the countryside. Walking for pleasure developed in Europe during the eighteenth century.AMATO, JOSEPH A. "Mind over Foot: Romantic Walking and Rambling." In ''On Foot: A Histor ...

and

camping Camping is an outdoor activity involving overnight stays away from home, either without shelter or using basic shelter such as a tent, or a recreational vehicle. Typically, participants leave developed areas to spend time outdoors in more nat ...

apparel and equipment marketed mostly by French company

Decathlon The decathlon is a combined event in Athletics (sport), athletics consisting of ten track and field events. The word "decathlon" was formed, in analogy to the word "pentathlon", from Greek language, Greek δέκα (''déka'', meaning "ten") and ...

, the largest

sporting goods Sports equipment, sporting equipment, also called sporting goods, are the tools, materials, apparel, and gear used to compete in a sport and varies depending on the sport. The equipment ranges from balls, nets, and protective gear like helmets. ...

retailer Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and t ...

in the world with over 1,647 stores in nearly 1,000 cities in 57 countries and regions (January 2020). Created as a brand in 1997 in

Domancy Domancy () is a commune in the Haute-Savoie department in the Auvergne-Rhône-Alpes region in south-eastern France. It is part of the urban area of Sallanches. The brand's design center is in Sallanches, near

Mont Blanc Mont Blanc (french: Mont Blanc ; it, Monte Bianco , both meaning "white mountain") is the highest mountain in the Alps and Western Europe, rising above sea level. It is the second-most prominent mountain in Europe, after Mount Elbrus, and i ...

. Its name derives from the indigenous

Quechua people Quechua people (, ; ) or Quichua people, may refer to any of the aboriginal people of South America who speak the Quechua languages, which originated among the Indigenous people of Peru. Although most Quechua speakers are native to Peru, there ...

of the Andes and their language.

Timeline

* 1997: The Quechua company started in Sallanches. The trademark was registered officially, worldwide. * 1999: Opening of the International Headquarters in Domancy, near Mont Blanc. * 2002: The first Technical Partnership contracts were signed. * 2003: The six-year-old Quechua company joined the top 10 largest global brands in mountain gear. Publication of the first consumer magazine, covering mountain topics, called ''Chullanka'' ('snowed summit' in the Quechua language). The name changed to ''Quechua Magazine'' for the seventh issue. * 2006: Quechua won two IF Design Awards. The 2seconds tent won the Industrial Design Excellence Awards (IDEA) for the innovation of instant tent. * 2007: At the 10-year mark, the company employed 100 persons at its premises in Domancy. Quechua won three IF Design Awards for the Forclaz 900 jacket, Arpenaz 700 lady shoes and the 2seconds Air tent; * 2008: Quechua won three IF Design Awards for the "All in One Sleeping Bag", the SSV Forclaz and the Bionassay 500 jacket.Site des IF Design Awards 2008
/ref>

Technical partnership

Quechua has partnerships with groups such as

mountain guide A mountain guide is a specially trained and experienced professional mountaineer who is certified by local authorities or mountain guide associations. They are considered to be high-level experts in mountaineering, and are hired to instruct or ...

s, national team of young

mountaineers Mountaineering or alpinism, is a set of outdoor activities that involves ascending tall mountains. Mountaineering-related activities include traditional outdoor climbing, skiing, and traversing via ferratas. Indoor climbing, sport climbing, an ...

and the ''Ifremmont Institute of Mountain Medical Research''. It works with advisers in hiking (Hélène Rochas, Grégory Vollet, Vincent Delebarre,

Dachhiri Sherpa Dawa Dachhiri Sherpa ( ne, दाछिरी शेर्पा) (born November 3, 1969) is a Nepali cross-country skier and runner who has competed since 2003. Competing in three Winter Olympics, he earned his best finish of 86th in the 15&nb ...

), climbing (David Caude) and adventure racing (Quechua Team).

References

External links

Official website

Official blog
{{Backpacking-stub Decathlon Group French brands Sportswear brands Store brands Sporting goods brands Shoe companies of France Clothing brands of France Clothing companies established in 1997 Camping equipment manufacturers