Quarry (formerly Quarry Integrated Communications) is a privately held marketing communications and advertising agency headquartered in St. Jacobs, Ontario, Canada. Quarry employs approximately 100 people in its headquarters and its locations in Durham, North Carolina and San Jose, California, USA.Ormston, Jennifer (June 4, 2008).
Quarry Integrated Communications celebrates its 35th year with tree planting
''Waterloo Chronicle''. Quarry was an early adopter and is a leading practitioner of Integrated Marketing Communications (IMC). Quarry's offering includes customer experience marketing, and it has been cited as a leader in the field of

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development by Forrester Research. Quarry's services include strategic insight and research, branding, advertising, public relations, marketing automation, sales force support and Web and digital media.Quarry Website
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History

Robert M. Quarry founded the company in Kitchener, Ontario, Canada in 1973. In 1988, his son Alan Quarry became the company's major shareholder and the company relocated to nearby Waterloo, Ontario the following year. The company expanded through growth and mergers to include companies that specialized in advertising (R.M. Quarry Advertising), visual design (Accelerate Design, Ratchford Design), database marketing (dBasics), interactive design (Interchange) and technical documentation (Quintext). In 1998, the company opened its first office in the United States, a year that also saw the separate operating companies merge into one. In 2008, Quarry celebrated its 35th anniversary. To mark the occasion, the organization hosted the annual E3 European Agency Network conference, the first such event held outside of Europe.{{Citation needed, date=June 2009 Quarry is also a member of the Trans-Canada Advertising Agency Network and a certified agency partner of marketing automation company Eloqua. In July 2010, Quarry relocated its headquarters from Waterloo to St. Jacobs, Ontario.Miya, Chelsea (Sept./Oct. 2010). ''Grand Magazine''. pp 60–63 In 2012, Quarry received the Innovation Award from the Greater Kitchener Waterloo Chamber of Commerce for its involvement in establishing and housing the Felt Lab,Record Staff (Feb 17, 2012).
Desire2Learn named business of year at chamber awards
''Waterloo Record''. a joint project with the University of Waterloo to foster digital media research.Rose Simone (Oct 29, 2011).
Felt Lab is a digital display playground
''Waterloo Record''. In 2013, Quarry was named B2B Agency of the Year in MarketingProfs' Bright Bulb B2B Awards.
''PR Newswire, Oct 27, 2013''. Quarry is currently led by a four-person partnership with Alan Quarry serving as Chair and Ken Whyte as President.

The Quarry Builder System

Quarry uses its trademarked Demand Builder process to develop marketing campaigns for its clients. The four-step methodology that underpins the Demand Builder harnesses insight into the customer to create has also been adapted for use in 1) online traffic generation, 2) customer-relationship nurturing, 3) sales-force readiness and 4) digital product design. These methodologies are called the Traffic Builder, Relationship Builder, Sales Builder and Design Builder, respectively, and collectively constitute the Builder System.

Clients

Quarry's clients market highly engineered products, typically in the

healthcare Health care or healthcare is the improvement of health via the prevention, diagnosis, treatment, amelioration or cure of disease, illness, injury, and other physical and mental impairments in people. Health care is delivered by health profe ...

financial services Financial services are the Service (economics), economic services provided by the finance industry, which encompasses a broad range of businesses that manage money, including credit unions, banks, credit-card companies, insurance companies, acco ...

and technology sectors.

References

Advertising agencies of Canada Companies based in the Regional Municipality of Waterloo Business services companies established in 1973 1973 establishments in Ontario