Qcue is an

Austin Austin is the capital city of the U.S. state of Texas, as well as the seat and largest city of Travis County, with portions extending into Hays and Williamson counties. Incorporated on December 27, 1839, it is the 11th-most-populous city ...

-based company that offers dynamic and

time-based pricing Dynamic pricing, also referred to as surge pricing, demand pricing, or time-based pricing, is a pricing strategy in which businesses set flexible prices for products or services based on current market demands. Businesses are able to change prices ...

solutions to live entertainment organizations, enabling to gather information and adjust ticket prices relative to demand. The company was founded in 2007.

History and clients

In 2009, Qcue was the first to introduce dynamic pricing to sports, working with the

San Francisco Giants The San Francisco Giants are an American professional baseball team based in San Francisco, California. The Giants compete in Major League Baseball (MLB) as a member club of the National League (NL) West division. Founded in 1883 as the New Yor ...

Major League Baseball Major League Baseball (MLB) is a professional baseball organization and the oldest major professional sports league in the world. MLB is composed of 30 total teams, divided equally between the National League (NL) and the American League (AL), ...

, who selected Qcue to implement a pilot program across of 2,000 seats in the View Reserved and Bleachers. Later in 2009, the

Dallas Stars The Dallas Stars are a professional ice hockey team based in Dallas. They compete in the National Hockey League (NHL) as a member of the Central Division (NHL), Central Division in the Western Conference (NHL), Western Conference, and were founde ...

became the first

National Hockey League The National Hockey League (NHL; french: Ligue nationale de hockey—LNH, ) is a professional ice hockey league in North America comprising 32 teams—25 in the United States and 7 in Canada. It is considered to be the top ranked professional ...

club to launch dynamic pricing. In 2010, the Giants expanded dynamic ticket pricing throughout the entire venue. Additionally, the

Utah Jazz The Utah Jazz are an American professional basketball team based in Salt Lake City. The Jazz compete in the National Basketball Association (NBA) as a member of the league's Western Conference (NBA), Western Conference, Northwest Division (NBA), ...

and two other

National Basketball Association The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United S ...

organizations launched dynamic pricing using Qcue. In July 2010, Qcue partnered with Major League Baseball Advanced Media and

Tickets.com Tickets.com is a global ticketing technology company based in Costa Mesa, California, and is a wholly owned subsidiary of Major League Baseball Advanced Media. History Tickets.com was originally incorporated as Entertainment Express, Inc. in 19 ...

to display prices on team webpages. In 2011, additional professional sports organizations signed with Qcue, including the

Oakland A’s The Oakland Athletics (often referred to as the A's) are an American professional baseball team based in Oakland, California. The Athletics compete in Major League Baseball (MLB) as a member club of the American League (AL) American League West, ...

St. Louis Cardinals The St. Louis Cardinals are an American professional baseball team based in St. Louis. The Cardinals compete in Major League Baseball (MLB) as a member club of the National League (NL) Central division. Since the 2006 season, the Cardinals ha ...

and

New York Mets The New York Mets are an American professional baseball team based in the New York City borough of Queens. The Mets compete in Major League Baseball (MLB) as a member of the National League (NL) East division. They are one of two major league ...

. At the start of the 2012 season, Qcue had 15 Major League Baseball clients. Additionally, for the first time, dynamic pricing was used during the Major League Baseball postseason by the San Francisco Giants, Oakland A’s and St. Louis Cardinals. In 2013, the Texas Rangers selected Qcue.

Awards and recognitions

In 2007, Qcue won business plan competitions through the

McCombs School of Business The McCombs School of Business (McCombs School or McCombs) is a business school at The University of Texas at Austin, a public research university in Austin, Texas. In addition to the main campus in Downtown Austin, McCombs offers classes outsid ...

Moot Corp and the Rice Business Plan Competition sponsored by the Rice Alliance for Technology and Entrepreneurship. In 2011, Qcue was named one of ''

Fast Company ''Fast Company'' is a monthly American business magazine published in print and online that focuses on technology, business, and design. It publishes six print issues per year. History ''Fast Company'' was launched in November 1995 by Alan Web ...

''s 10 Most Innovative Companies in Sports. In 2013, Qcue was named one of the 50 Most Innovative Companies in the World by ''Fast Company'' and the 3rd Most Innovative Company in Sports behind

Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine give ...

and the

NBA The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United St ...

References

{{Reflist Companies based in Austin, Texas Privately held companies based in Texas Software companies of the United States American companies established in 2007

History and clients

Awards and recognitions

See also

References