QMobile (

Urdu Urdu (;"Urdu"
'' consumer electronics Consumer electronics or home electronics are electronic ( analog or digital) equipment intended for everyday use, typically in private homes. Consumer electronics include devices used for entertainment, communications and recreation. Usuall ...

marketing company which markets smartphones in

Pakistan Pakistan ( ur, ), officially the Islamic Republic of Pakistan ( ur, , label=none), is a country in South Asia. It is the world's fifth-most populous country, with a population of almost 243 million people, and has the world's second-lar ...

. It is one of the largest

smartphone A smartphone is a portable computer device that combines mobile telephone and computing functions into one unit. They are distinguished from feature phones by their stronger hardware capabilities and extensive mobile operating systems, whic ...

marketing brand in Pakistan with an estimate of one million mobile phones sold monthly. QMobile Phone's are assembled in Pakistan with basic parts imported from vendors in China and sold under its own brand. QMobile was launched in 2009. Being the first local mobile phone company to enter a saturated market, it has penetrated quite deeply. The wide range of phones offered by Qmobile caters multiple segments of Pakistani market. The smartphone series under the subbrand of Noir revolutionized the smartphone industry in Pakistan. It gave the other major players in the smartphone industry an idea about the potential of Pakistani market. Qmobile acted as a dent on traditional phones and new entrants soon made their way into Pakistan as well. QMobiles are popularly known for their low- and mid-ranged smart and mobile phones. QMobile’s range of devices includes some tablets and dozens of phones including

touchscreen A touchscreen or touch screen is the assembly of both an input ('touch panel') and output ('display') device. The touch panel is normally layered on the top of an electronic visual display of an information processing system. The display is ofte ...

QWERTY QWERTY () is a keyboard layout for Latin-script alphabets. The name comes from the order of the first six keys on the top left letter row of the keyboard ( ). The QWERTY design is based on a layout created for the Sholes and Glidden t ...

, and

WiFi Wi-Fi () is a family of wireless network protocols, based on the IEEE 802.11 family of standards, which are commonly used for local area networking of devices and Internet access, allowing nearby digital devices to exchange data by radio wa ...

, all running

Android OS Android is a mobile operating system based on a modified version of the Linux kernel and other open-source software, designed primarily for touchscreen mobile devices such as smartphones and tablets. Android is developed by a consortium of deve ...

. A windows phone named QMobile W1 was also launched in 2015. QMobile launched the first

Android One Android One is a family of third-party Android smartphones promoted by Google. In comparison to many third-party Android devices, which ship with a manufacturer's customized user interface and bundled apps, these devices run near- stock ve ...

smartphone in Pakistan. With the passage of time Qmobile has lost its popularity and eventually its market share to other brands. But in August 2020 it made a return with View Max series, which gained significant popularity in Pakistan.

Branding

QMobile appointed Ertugrul Ghazi famed Esra Bilgic as its

Brand Ambassador A brand ambassador (sometimes also called a corporate ambassador) is a person engaged by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to emb ...

for their View Max series.

References

External links

* Mobile phone companies of Pakistan Pakistani brands 2009 establishments in Pakistan Electronics companies established in 2009 Companies based in Karachi Privately held companies of Pakistan {{Pakistan-company-stub