''Purple Clover'' is an English language

news News is information about current events. This may be provided through many different Media (communication), media: word of mouth, printing, Mail, postal systems, broadcasting, Telecommunications, electronic communication, or through the tes ...

and lifestyle online magazine aimed at an audience 50 years and older. It is owned by

Whalerock Industries Whalerock Industries is an American media and technology company. Based in West Hollywood, Whalerock partners with public figures and brands to create, build and operate direct-to-consumer multi-media apps which integrate music, video, live stream ...

. The website was launched in 2013.

Background

''Purple Clover'' was launched in July, 2013. It is owned by

, formerly BermanBraun. The site features content tailored to the interests of people aged 50 and above, especially younger

Baby boomers Baby boomers, often shortened to boomers, are the Western demographic cohort following the Silent Generation and preceding Generation X. The generation is often defined as people born from 1946 to 1964, during the mid-20th century baby boom. Th ...

and older members of

Generation X Generation X (or Gen X for short) is the Western world, Western demographic Cohort (statistics), cohort following the baby boomers and preceding the millennials. Researchers and popular media use the mid-to-late 1960s as starting birth years a ...

. It aspires to provide content that is more fun, inspirational, and edgy than is usually pitched at this demographic. ''Purple Clover'' describes the site as being for people who are "...still cool, still curious, and still crazy after all these years."

Format

A feature of ''Purple Clover'' is "What's Goin' On," a short take on current news and popular stories, published throughout the day. Major content is divided into these sections: Relationships, Entertainment, Lifestyle, Health, Work, Money, and Life Reimagined. ''Purple Clover'' seeks active engagement with readers on its

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

page, which is now approaching 8 million fans.

References

External links

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TerryMcFly Website
{{DEFAULTSORT:Purple Clover American news websites Online magazines published in the United States Lifestyle magazines published in the United States Magazines established in 2013 Magazines published in California News magazines published in the United States