"Psycho" is a song by American social media personality and singer

Dixie D'Amelio Dixie Jane D'Amelio ( ; born August 12, 2001) is an American singer and social media personality known for her videos on TikTok. She is the elder sister of Charli D'Amelio. She was born in Norwalk, Connecticut. In 2020, she starred in the You ...

featuring rapper

Rubi Rose Rubi Rose Benton (born October 2, 1997) is an American rapper, songwriter and model. Early life Rubi Rose Benton was born on October 2, 1997, in Lexington, Kentucky, where she was also raised, by Nardos Ghebrelul, her mother, an Eritrean imm ...

. The song was released on July 23, 2021. It was produced by Cooper Holzman.

Background and composition

"Psycho" is a pop track influenced by Dua Lipa. The music video was released at midnight on August 5, 2021. The video was directed by Steven Gomillion. D’Amelio explained that the inspiration for the song comes from a friend’s experience with a cheating boyfriend. In an interview with American radio DJ

Zach Sang Zach Sang is an American radio DJ. Early life Sang worked in a local grocery store when he began broadcasting from his parents' home in Wayne, New Jersey at 14 years old. Sang was interested in the local news and studied Al Roker and Bill Evans ...

, she said: “I kind of wrote it about other people’s relationships and what I have seen… I have a friend who was dating this guy, and the guy was texting girls off the girl’s phone. So, exting themoff his girlfriend’s phone and deleting the messages. But like, ‘Hey, I wanna hang out. All three of us should hang out.’ All that stuff.” When describing the collaboration between D’Amelio and Rose, record producer

L.A. Reid Antonio Marquis "L.A." Reid (born June 7, 1956) is an American record executive, A&R representative, and record producer. He is the founder and served as co-chairman of Hitco Entertainment. He also previously served as the chairman and CEO of Ep ...

said: “The chemistry between Dixie and Rubi is undeniable. Psycho’ represents what happens when two dynamic female stars from their own lanes come together and make a real statement record. I know their fans are going to go crazy for it!”

Marketing

When D’Amelio first released the demo of the song on

TikTok TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes. TikTok is an international version o ...

, listeners heard a mispronunciation of the word "psycho", sounding like "shyco". D’Amelio explained the reasoning behind releasing a demo including the mispronunciation was to orchestrate an elaborate publicity stunt, claiming she has used this tactic previously when launching other songs. At the "Psycho" music video’s premiere party, D’Amelio was quoted as saying the mispronunciation was caught before the release of the demo, but it was kept in the song in an attempt to garner attention. She asserted, "I just know how the internet works a little bit. Like, I kind of know what I’m doing…. And y'all just keep falling for it

he publicity stunts He or HE may refer to: Language * He (pronoun), an English pronoun * He (kana), the romanization of the Japanese kana へ * He (letter), the fifth letter of many Semitic alphabets * He (Cyrillic), a letter of the Cyrillic script called ''He'' i ...

" Despite the revision of the mispronunciation for the final cut, D'Amelio and producer Holzman chose to include it at the end of the song.

Charts

References

{{Authority control 2021 singles 2021 songs Dixie D'Amelio songs