Président (brand)
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Président is a French dairy brand owned by
Lactalis Lactalis is a French multinational dairy products corporation, owned by the Besnier family and based in Laval, Mayenne, France. The company's former name was Besnier SA. Lactalis is the largest dairy products group in the world, and is the sec ...
of
Laval, Mayenne Laval () is a town in western France, about west-southwest of Paris, and the capital of the Mayenne department. Its inhabitants are called ''Lavallois''. The commune of Laval proper, without the metropolitan area, is the 7th most populous in ...
. The brand was created in 1933 by André Besnier. It is used for butter and for a range of industrially produced versions of traditional cheese.


History

The brand was created in 1933 by André Besnier who by then was already a leading figure in the French dairy business. Explaining the name's French context, Besnier explained that "France is the land of presidents, everyone is a president: of a club of fishermen, of bowlers, of veterans".'' « La France est le pays des Présidents, tout le monde est président! De l'association de pêche, des boulistes, des anciens combattants. »''http://www.president.fr/html/histoire/index.html
(Presidential government had also enjoyed a higher profile in France since the return to power as president, in 1958, of leading president
Charles de Gaulle Charles André Joseph Marie de Gaulle (; ; (commonly abbreviated as CDG) 22 November 18909 November 1970) was a French army officer and statesman who led Free France against Nazi Germany in World War II and chaired the Provisional Governm ...
.)


Landmark dates

* 1968: Launch of Président
Camembert Camembert (, also , ) is a moist, soft, creamy, surface-ripened cow's milk cheese. It was first made in the late 18th century in Camembert, Normandy, in northwest France. It is sometimes compared in look and taste to brie cheese, albeit wi ...
. * 1972: Launch of Président Coulommiers. * 1972: Launch of Président
Butter Butter is a dairy product made from the fat and protein components of churned cream. It is a semi-solid emulsion at room temperature, consisting of approximately 80% butterfat. It is used at room temperature as a spread, melted as a condim ...
. * 1975: Launch of Président
Brie Brie (; ) is a soft cow's-milk cheese named after Brie, the French region from which it originated (roughly corresponding to the modern ''département'' of Seine-et-Marne). It is pale in color with a slight grayish tinge under a rind of white mo ...
. * 1991: Launch of Président
Emmental The Emmental ( en, Emme Valley) is a valley in west-central Switzerland, forming part of the canton of Bern. It is a hilly landscape comprising the basins of the rivers Emme and Ilfis. The region is mostly devoted to farming, particularly dair ...
range. * 1993: Président sells its billionth
Camembert Camembert (, also , ) is a moist, soft, creamy, surface-ripened cow's milk cheese. It was first made in the late 18th century in Camembert, Normandy, in northwest France. It is sometimes compared in look and taste to brie cheese, albeit wi ...
. * 1995: Launch of Président brand in Germany and United States * 1999: Launch of Président Camembert and Emmental based
cheese spread Cheese spread is a soft spreadable cheese or processed cheese product. Various additional ingredients are sometimes used, such as multiple cheeses, fruits, vegetables and meats, and many types of cheese spreads exist. Pasteurized process cheese s ...
. * 2003: Launch of Président
Mozzarella Mozzarella (, ; nap, muzzarella ) is a southern Italian cheese traditionally made from Italian buffalo's milk by the pasta filata method. Fresh mozzarella is generally white but when seasoned it turns to a light yellow depending on the anim ...
and Goats' cheese. * 2006: Launch of Président
Cantal Cantal (; oc, Cantal or ) is a department in the Auvergne-Rhône-Alpes region of France, with its prefecture in Aurillac. Its other principal towns are Saint-Flour (the episcopal see) and Mauriac; its residents are known as Cantalians (fren ...


References


External links


Président cheese English site

Président - Site officiel

Le lactopole


Brand name dairy products Cow's-milk cheeses French cheeses French brands Lactalis {{France-cheese-stub