Provogue is an Indian clothing and accessories retailer based in
Mumbai
Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second- ...
,
Maharashtra
Maharashtra (; , abbr. MH or Maha) is a states and union territories of India, state in the western India, western peninsular region of India occupying a substantial portion of the Deccan Plateau. Maharashtra is the List of states and union te ...
. It was launched in 1997 as a menswear fashion brand for contemporary clothing. Over the years the brand has expanded its collection of men’s and women’s fashion apparel and accessories.
Sponsorship
Provouge was the apparel sponsor of
Indian cricket league
The Indian Cricket League (ICL) was a private cricket league funded by Zee Entertainment Enterprises that operated between 2007 and 2009 in India. Its two seasons included tournaments between four international teams (World XI, India, Pakistan ...
. They also became the kit sponsor of
Rajasthan Royals
Rajasthan Royals (often abbreviated as RR) are a franchise cricket team based in Jaipur, Rajasthan, that plays in the Indian Premier League (IPL). Founded in 2008 as one of the initial eight IPL franchises, the team is based at the Sawai Ma ...
in 2015 and the deal was ended in 2017.
As of 2010, Hrithik Roshan was the brand ambassador for Provogue. while Mahesh Babu is the brand ambassador for Provogue in South India.
Products
As of 2014, Provogue stores have men's clothing and women's clothing, each of these being subdivided in Lower Garment, Upper Garment, Shoes and Accessories. Most recently, Provogue has introduced a range of unisex deodorants, watches and sunglasses to complement the collections.
Stores
There are over 50
Provogue stores located across 40 cities in India.
On 1 July 2013, Provogue announced the launch of its e-commerce business portal.
On September 18, 2019, a two-judge division bench of the National Company Law Tribunal (NCLT) in Mumbai ordered the liquidation of readymade garment maker Provogue (India) Ltd after lenders did not agree on the offers on the table for the company.
[https://economictimes.indiatimes.com/markets/stocks/news/fashion-company-provogue-set-to-be-liquidated/articleshow/71177395.cms]
Recognitions
The Brand Trust Report listed Provogue in the top 100 Most Trusted brands of India published by Trust Research Advisory in 2011.
References
{{reflist
External links
* http://www.provogue.com
* https://www.facebook.com/provogue
* https://twitter.com/provogue_india
Companies based in Mumbai
Retail companies of India
Textile companies of India
Retail companies established in 1997
1997 establishments in Maharashtra
Clothing brands of India
Sportswear brands