A privilege sign is a retail store sign provided by a

manufacturer Manufacturing is the creation or production of goods with the help of equipment, labor, machines, tools, and chemical or biological processing or formulation. It is the essence of secondary sector of the economy. The term may refer to ...

, with the manufacturer's branding on it. The signs may be provided to the store at no cost, in return for the manufacturer's advertising on the sign. Examples include

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlant ...

signs, bar/

tavern A tavern is a place of business where people gather to drink alcoholic beverages and be served food such as different types of roast meats and cheese, and (mostly historically) where travelers would receive lodging. An inn is a tavern t ...

signage provided by breweries containing that brewery's brand logo above the establishment's name, and painted signs on sides of shops. Privilege signs are no longer popular with manufacturers or stores in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

, slowly disappearing from storefronts in that country. However, it remains a common fixture in other countries, such as sari-sari stores in the

Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

, where common sponsors of privilege signs include soft drinks,

telecommunications Telecommunication is the transmission of information by various types of technologies over wire, radio, optical, or other electromagnetic systems. It has its origin in the desire of humans for communication over a distance greater than that fe ...

services, and soap brands. Similar such signs still appear on independent newsagents in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...

with

Lycamobile Lycamobile is a British mobile virtual network operator (MVNO) operating in 60 countries. The brand is active in Australia, Austria, Belgium, Denmark, France, Germany, Ireland, Italy, the Netherlands, North Macedonia, Norway, Poland, Portugal ...

and Coca-Cola being among the most prominent of brands to advertise.

References

Signage Advertising Retail processes and techniques Retail store elements {{advertising-stub

See also

References