Vividata is a
Toronto
Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...
-based
not-for-profit research organization that provides impact and marketing data on print media
readership
Readership may refer to:
* The group of readers of a particular publication or writer: their target audience
* The total number of readers of a particular publication (newspaper, magazine, book), as proxy-measured by web/app views or print circulat ...
in Canada.
Vividata resulted from a 2014 merger between the Print Measurement Bureau (PMB) and the Newspaper Audience Databank (NADbank).
The merged company temporarily used the name Amalco.
The
non-profit
A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...
PMB traced itself back to 1973, when it conducted its first national print survey. PMB conducted surveys to assess the level of readership for many magazines sold in Canada, and also conducts industry-specific surveys such as for medical profession publications. NADbank's work had significant overlap with PMB.
Vividata also has a custom syndicated survey division known as Vivintel.
See also
*
Numeris
Numeris (formerly the Bureau of Broadcast Measurement, or BBM Canada) is a Canadian audience measurement organization. Established on May 11, 1944 as a division of the Canadian Association of Broadcasters, Numeris is the primary provider of viewers ...
, an analogous company covering Canadian broadcast media
References
External links
Vividata official website
1973 establishments in Ontario
Publishing in Canada
Market research companies of Canada
Business services companies established in 1973
{{Canada-company-stub