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Prime7, formerly Prime Television and other names, was an Australian
television network A television network or television broadcaster is a telecommunications network for distribution of television program content, where a central operation provides programming to many television stations or pay television providers. Until the mid ...
. Prime Television launched on 17 March 1962 as '' CBN-8'' in Orange, and later expanded to cover regional
New South Wales ) , nickname = , image_map = New South Wales in Australia.svg , map_caption = Location of New South Wales in AustraliaCoordinates: , subdivision_type = Country , subdivision_name = Australia , established_title = Before federation , es ...
, Victoria and the
Australian Capital Territory The Australian Capital Territory (commonly abbreviated as ACT), known as the Federal Capital Territory (FCT) until 1938, is a landlocked federal territory of Australia containing the national capital Canberra and some surrounding township#Aust ...
. It was initially an independent affiliate owned by Prime Media Group before the network, and its sister GWN7, were acquired by
Seven West Media Seven West Media Limited is an Australian Securities Exchange, ASX-listed media company and is Australia's largest diversified media business, with an extensive presence in broadcast television, print and online publishing. Seven Group Holdi ...
on 31 December 2021. Prime7 along with GWN7 national broadcast facilities were based in
Canberra Canberra ( ) is the capital city of Australia. Founded following the federation of the colonies of Australia as the seat of government for the new nation, it is Australia's largest inland city and the eighth-largest city overall. The ci ...
, with playout facilities (since 2021) shared with hybrid-funded broadcaster SBS Television at a facility operated by Australian telecommunications provider
Telstra Telstra Group Limited is an Australian telecommunications company that builds and operates telecommunications networks and markets voice, mobile, internet access, pay television and other products and services. It is a member of the S&P/ASX 2 ...
. Seven West Media head office/administration is located in Pyrmont, Sydney.


History


Origins

Prime Television originally began as a group of separate stations and networks – Midstate Television in Orange,
Dubbo Dubbo () is a city in the Orana Region of New South Wales, Australia. It is the largest population centre in the Orana region, with a population of 43,516 at June 2021. The city is located at the intersection of the Newell, Mitchell, and Go ...
and Griffith; RVN/AMV in
Wagga Wagga Wagga Wagga (; informally called Wagga) is a major regional city in the Riverina region of New South Wales, Australia. Straddling the Murrumbidgee River, with an urban population of more than 56,000 as of June 2018, Wagga Wagga is the state's ...
and
Albury Albury () is a major regional city in New South Wales, Australia. It is located on the Hume Highway and the northern side of the Murray River. Albury is the seat of local government for the council area which also bears the city's name – t ...
; and 9-8 Television in Tamworth and
Taree Taree is a town on the Mid North Coast, New South Wales, Australia. Taree and nearby Cundletown were settled in 1831 by William Wynter. Since then Taree has grown to a population of 26,381, and is the centre of a significant agricultural distr ...
. CBN-8 Orange first aired on 17 March 1962, followed by CWN-6 Dubbo on 1 December 1965. The two stations were both licensed to Country Television Services (also the owner of radio station
2GZ GZ or gz may refer to: * .gz, the file extension for gzip files (GNU zip, an open source file compression program) * GZ, an HCPCS Level II modifier meaning an item or service is expected to be denied as not reasonable or necessary * GZ, the "right ...
in Orange). CWN was a full-time relay of CBN—the first Australian television station to relay another. The two stations thus formed the country's first regional television network. AMV-4 Albury launched on 7 September 1964 while RVN-2 Wagga Wagga began broadcasting on 19 June 1964, and MTN-9 Griffith began on 15 December 1965. The two stations merged in 1971 as the Riverina and North East Victoria Television Service Pty Ltd with the callsign RVN/AMV on air. In northern New South Wales, NEN-9 Tamworth began transmission on 27 September 1965, with a relay in Armidale (NEN-1, later NEN-10) on 15 July 1966. ECN-8
Taree Taree is a town on the Mid North Coast, New South Wales, Australia. Taree and nearby Cundletown were settled in 1831 by William Wynter. Since then Taree has grown to a population of 26,381, and is the centre of a significant agricultural distr ...
started on 27 May 1966. At one stage, ECN-8 was tied NRN-11
Coffs Harbour Coffs Harbour is a city on the Mid North Coast of New South Wales, Australia, north of Sydney, and south of Brisbane. It is one of the largest urban centres on the North Coast, with a population of 78,759 as per 2021 census. The Gumbaynggirr ...
(now owned by WIN Corporation), however the two stations split. NEN later merged with ECN as 9-8 Television.


Television 6-8-9

As a result of the financial difficulties that many independent stations faced, MTN-9 joined CWN-6 and CBN-8 to form Television 6-8-9 in 1973. Relays were launched in Portland, Lithgow, Mudgee,
Cobar Cobar is a town in central western New South Wales, Australia whose economy is based mainly upon base metals and gold mining. The town is by road northwest of the state capital, Sydney. It is at the crossroads of the Kidman Way and Barrier H ...
,
Kandos Kandos is a small town in the Central Tablelands of New South Wales, Australia, within Mid-Western Regional Council. The area is the traditional home of the Dabee tribe, of the Wiradjuri people. The town sits beneath Cumber Melon Mountain (fro ...
and
Rylstone Rylstone is a village and civil parish in the Craven district of North Yorkshire, England. It is situated very near to Cracoe and about 6 miles south west of Grassington. The population of the civil parish as of the 2011 census was 160. ...
and Bathurst. In 1981, 6-8-9 changed its name to Midstate Television. Colour television was introduced at the same time as the rest of the country, on 1 March 1975 – one of the single most expensive processes undertaken by CBN to date. The station was a prominent broadcaster of local sporting events including tennis and
rugby Rugby may refer to: Sport * Rugby football in many forms: ** Rugby league: 13 players per side *** Masters Rugby League *** Mod league *** Rugby league nines *** Rugby league sevens *** Touch (sport) *** Wheelchair rugby league ** Rugby union: 1 ...
. In 1979, a documentary titled ''Goin' Down The Road'', about the 1978 National Rodeo Titles won the network a Logie award for an 'Outstanding Contribution by a Regional Station'. Midstate produced a number of local programs, including the ''Weekend Report'', ''Early Shift'', ''Rural Roundup'' and ''Around the Schools''. From 1968, CBN was able to access a
Postmaster-General's Department The Postmaster-General's Department (PMG) was a department of the Australian federal government, established at Federation in 1901, whose responsibilities included the provision of postal and telegraphic services throughout Australia. It was ...
microwave link for national news bulletins and major events.


Aggregation

Midstate Television was bought out by media magnate Paul Ramsay's Ramcorp in October 1987. It was soon merged with Ramcorp's other stations, RVN/AMV and NEN/ECN. In 1988, Midstate Television was renamed Prime Television and began to show increased
Seven Network The Seven Network (commonly known as Channel Seven or simply Seven) is a major Australian commercial free-to-air Television broadcasting in Australia, television network. It is owned by Seven West Media, Seven West Media Limited, and is one of ...
programming in readiness for aggregation. When aggregation took place, Prime began broadcasting to both southern New South Wales and northern Victoria. Transmission problems meant that aggregation in southern New South Wales took place in two stages – first the Australian Capital Territory and NSW south coast on 31 March 1989, followed by Orange,
Dubbo Dubbo () is a city in the Orana Region of New South Wales, Australia. It is the largest population centre in the Orana region, with a population of 43,516 at June 2021. The city is located at the intersection of the Newell, Mitchell, and Go ...
, and
Wagga Wagga Wagga Wagga (; informally called Wagga) is a major regional city in the Riverina region of New South Wales, Australia. Straddling the Murrumbidgee River, with an urban population of more than 56,000 as of June 2018, Wagga Wagga is the state's ...
on 31 December 1989. These changes led to the de-merger of RVN-AMV, with RVN becoming CBN-2. Griffith remained a one-station market, however instead of taking programming from Prime in line with the network's other stations, MTN-9 relayed programming mainly from WIN Television in southern New South Wales. A supplementary licence, AMN-31, was successfully bid for by MTN in 1996, providing a relay of Prime Television. Soon after the station was purchased by WIN Television, which undertook a number of minor changes – mainly changing the news service to WIN News, and using entirely WIN branding. AMN-31 remains a relay of Prime. Similarly, the
Mildura Mildura is a regional city in north-west Victoria, Australia. Located on the Victorian side of the Murray River, Mildura had a population of 34,565 in 2021. When nearby Wentworth, Irymple, Nichols Point and Merbein are included, the area h ...
licence area remained separate from the remainder of Victoria, albeit with a single station, STV-8, later bought out by WIN Television in 1996. In 1997 Prime was successful in bidding for a new licence for the area at a cost of $3.2 million. PTV-31 began broadcasting the following year. Although advertising revenue increased post-aggregation, local programming declined as a result of the costs incurred by the network's expansion – an estimated $45 million had been spent by Ramcorp during and in the lead-up to aggregation. After losses of $50 million, it was not until 1993 that the renamed Prime Television posted a profit. Prime Television became the first commercial network in Australia to add a digital on-screen graphic to the network's broadcasts. Starting in the early 90s, the first watermark consisted of the Prime text from the network's former circle logo, and was located at the top right of the screen. The watermark was updated in 2001 to coincide with Prime's new logo, still shown at the top right of the screen. This continued until Prime Television's relaunch as Prime7 in 2011. The watermark is now seen at the bottom right of the screen, like most TV network watermarks. In November 1996, Prime's parent company, Prime Television, purchased the Golden West Network, a merged group of four stations in regional Western Australia; BTW-3 Bunbury, VEW-8
Kalgoorlie Kalgoorlie is a city in the Goldfields–Esperance region of Western Australia, located east-northeast of Perth at the end of the Great Eastern Highway. It is sometimes referred to as Kalgoorlie–Boulder, as the surrounding urban area includ ...
, GTW-11
Geraldton Geraldton ( Wajarri: ''Jambinu'', Wilunyu: ''Jambinbirri'') is a coastal city in the Mid West region of the Australian state of Western Australia, north of the state capital, Perth. At June 2018, Geraldton had an urban population of 37,648. ...
and GSW-9 Albany. Western Australia, similar to Griffith and Mildura, remained a one-station commercial market until 1999 when GWN became a
Seven Network The Seven Network (commonly known as Channel Seven or simply Seven) is a major Australian commercial free-to-air Television broadcasting in Australia, television network. It is owned by Seven West Media, Seven West Media Limited, and is one of ...
affiliate, after WIN Television began transmission as an affiliate of both the
Nine Network The Nine Network (stylised 9Network, commonly known as Channel Nine or simply Nine) is an Australian commercial free-to-air television network. It is owned by parent company Nine Entertainment and is one of five main free-to-air television netw ...
and
Network Ten Network 10 (commonly known as Ten Network, Channel 10 or simply 10) is an Australian commercial television network owned by Ten Network Holdings, a division of the Paramount Networks UK & Australia subsidiary of Paramount Global. One of fiv ...
. The network began to expand into New Zealand in 1997, when a number of licences were purchased from United Christian Broadcasters for an estimated $3.6 million. Prime Television New Zealand began broadcasting on 30 August 1998, with a nightly local news program in both
Waikato Waikato () is a local government region of the upper North Island of New Zealand. It covers the Waikato District, Waipa District, Matamata-Piako District, South Waikato District and Hamilton City, as well as Hauraki, Coromandel Peninsul ...
and
Christchurch Christchurch ( ; mi, Ōtautahi) is the largest city in the South Island of New Zealand and the seat of the Canterbury Region. Christchurch lies on the South Island's east coast, just north of Banks Peninsula on Pegasus Bay. The Avon Rive ...
. Prime also expanded into Argentina with the purchase of the Canal 9 network.


2000s

The renamed Argentine network Azul Televisión was sold for $108 million in early 2000 due to lower-than-expected performance. During the same year, Prime benefited greatly from its affiliation with the
Seven Network The Seven Network (commonly known as Channel Seven or simply Seven) is a major Australian commercial free-to-air Television broadcasting in Australia, television network. It is owned by Seven West Media, Seven West Media Limited, and is one of ...
throughout its carriage of the
2000 Summer Olympics The 2000 Summer Olympics, officially the Games of the XXVII Olympiad and also known as Sydney 2000 ( Dharug: ''Gadigal 2000''), the Millennium Olympic Games or the Games of the New Millennium, was an international multi-sport event held from ...
in Sydney. The network's relationship with Seven was further developed throughout the early 2000s, leading to the introduction of ''7onPrime'' promotional branding for
Seven Network The Seven Network (commonly known as Channel Seven or simply Seven) is a major Australian commercial free-to-air Television broadcasting in Australia, television network. It is owned by Seven West Media, Seven West Media Limited, and is one of ...
-produced programs. Local news bulletins for Newcastle, the Gold Coast,
Canberra Canberra ( ) is the capital city of Australia. Founded following the federation of the colonies of Australia as the seat of government for the new nation, it is Australia's largest inland city and the eighth-largest city overall. The ci ...
, and
Wollongong Wollongong ( ), colloquially referred to as The Gong, is a city located in the Illawarra region of New South Wales, Australia. The name is believed to originate from the Dharawal language, meaning either 'five islands/clouds', 'ground near w ...
were axed in 2001 due to falling ratings and the anticipated costs of the switch to
digital television Digital television (DTV) is the transmission of television signals using digital encoding, in contrast to the earlier analog television technology which used analog signals. At the time of its development it was considered an innovative adva ...
. This, and the closure of a number of news bulletins by
Southern Cross Broadcasting Southern Cross Broadcasting (Australia) Limited was a diversified Australian media company, that owned and operated a variety of media businesses, primarily in radio and television. History Tony Bell was managing director of the business betwe ...
, prompted the Australian Broadcasting Authority to investigate the adequacy of regional news services The ABA later mandated that stations broadcast a minimum level of local content, based on a points systemtwo points per minute for local news, and one point per minute for other local content, excluding paid advertisements. Prime formed a partnership with the
Nine Network The Nine Network (stylised 9Network, commonly known as Channel Nine or simply Nine) is an Australian commercial free-to-air television network. It is owned by parent company Nine Entertainment and is one of five main free-to-air television netw ...
(affiliated in Australia to competitor WIN Television), giving its owner, PBL Media the option to purchase a 50% share of Prime Television New Zealand in return for access to original programming, and cross-promotion in PBL's New Zealand magazine titles. Following this, Prime Television New Zealand began to take on branding and programming similar to that of the
Nine Network The Nine Network (stylised 9Network, commonly known as Channel Nine or simply Nine) is an Australian commercial free-to-air television network. It is owned by parent company Nine Entertainment and is one of five main free-to-air television netw ...
. In November 2005, Prime Television New Zealand was purchased by subscription television provider
Sky Network Television Sky Network Television Limited, more commonly known as Sky, is a New Zealand broadcasting company that provides pay television services via satellite, media streaming services and broadband internet services. It is also a wholesale channel prov ...
for , completed after approval by New Zealand's Commerce Commission in February 2006.
Mildura Digital Television MDV is a joint venture television station between Seven West Media and WIN Corporation. Based in Mildura, Victoria, Australia, it is a digital-only Network 10 affiliate run under the company name ''Mildura Digital Television Pty Ltd'', and ...
, a digital-only station in
Mildura Mildura is a regional city in north-west Victoria, Australia. Located on the Victorian side of the Murray River, Mildura had a population of 34,565 in 2021. When nearby Wentworth, Irymple, Nichols Point and Merbein are included, the area h ...
began transmissions in 2006 as a joint venture between Prime Television and WIN Corporation. Section 38B of the ''Broadcasting Services Act'' allowed for the provision of a third station owned by either one or both existing networks. MDT is a direct relay of 10 Melbourne, albeit with local advertising. Prime Television announced on 21 December 2009 that it would start broadcasting 7two on 23 December 2009.


2010s

On 25 September 2010, Prime began transmission of the new HD digital channel
7mate 7mate is an Australian free-to-air digital television multichannel, which was launched by the Seven Network on 25 September 2010. The channel contains sport and regular programs aimed primarily to a male audience, with programming drawn from a ...
aimed at men 16–49. The first program to be broadcast was the drawn
2010 AFL Grand Final The 2010 AFL Grand Final was a series of two Australian rules football matches between the Collingwood Football Club and the St Kilda Football Club. They are considered the 114th and 115th grand finals of the Australian Football League (formerly ...
. On 15 January 2011, Prime Media Group reported that Prime and GWN were set to rebrand as Prime7 and GWN7 respectively. Their news bulletins had quickly changed their names to Prime7 News and GWN7 News, while 7two dropped the "Prime" logo on the multichannels. Prime and GWN relaunched on 16 January 2011 at 18:00 (6pm). Prime7 began broadcasting 4ME (then Television 4) on 18 September 2011 on LCN 64. Prime7 began broadcasting ishop TV on 30 April 2013 on LCN 65. Prime7 ceased to broadcast 4ME on 30 April 2016, due to financial problems. In December 2016, Prime7 transferred its playout facilities to MediaHub Australia located within the Sydney suburb of Ingleburn. The facility is a joint venture between public broadcaster
Australian Broadcasting Corporation The Australian Broadcasting Corporation (ABC) is the national broadcaster of Australia. It is principally funded by direct grants from the Australian Government and is administered by a government-appointed board. The ABC is a publicly-owne ...
and rival regional network WIN Television. Network officials noted that its existing Canberra facilities cannot be upgraded with technological advancements, causing Prime7 to be incapable of relaunching its HD simulcast as well as introducing
7flix 7flix is an Australian free-to-air digital television multichannel, which was launched by the Seven Network on 28 February 2016. 7flix targets a variety of viewers and offers drama, comedy, reality, docusoap, and movies. History On 18 Decembe ...
to its viewers. On 3 August 2017, 18 months after launching in metropolitan areas, Prime7 announced that it would carry 7flix to its regional stations in
northern Northern may refer to the following: Geography * North, a point in direction * Northern Europe, the northern part or region of Europe * Northern Highland, a region of Wisconsin, United States * Northern Province, Sri Lanka * Northern Range, a r ...
and southern New South Wales, regional Victoria and
Mildura Mildura is a regional city in north-west Victoria, Australia. Located on the Victorian side of the Murray River, Mildura had a population of 34,565 in 2021. When nearby Wentworth, Irymple, Nichols Point and Merbein are included, the area h ...
. The channel became available on digital channel 66 in MPEG-4 format. On 15 January 2018, Prime7 quietly relaunched its primary HD service, Prime7 HD, on digital channel 60 in MPEG-4 format.


2021: Merger with Seven

On 1 November 2021,
Seven West Media Seven West Media Limited is an Australian Securities Exchange, ASX-listed media company and is Australia's largest diversified media business, with an extensive presence in broadcast television, print and online publishing. Seven Group Holdi ...
announced that it would acquire all the shares and subsidiaries of Prime Media Group, including Prime7. This was Seven West Media's second attempt at purchasing Prime, after its previous attempt in 2019 was thwarted by
Australian Community Media Australian Community Media (ACM) is a media company in Australia responsible for over 160 regional publications. Its mastheads include the ''Canberra Times'', ''Newcastle Herald'', '' The Examiner'', '' The Border Mail'', '' The Courier'' and ...
boss Antony Catalano and rival WIN Corporation owner Bruce Gordon, who cited Seven's debt problems at the time and its poor ratings performance as their reason for their refusal. This development would mark an end to the Prime branding after 33 years in favour of
Seven Network The Seven Network (commonly known as Channel Seven or simply Seven) is a major Australian commercial free-to-air Television broadcasting in Australia, television network. It is owned by Seven West Media, Seven West Media Limited, and is one of ...
's branding, and would see all news bulletins carry the ''
Seven News ''7NEWS'' is the television news service of the Seven Network and, as of 2021, the highest-rating in Australia. National bulletins are presented from Seven's high definition studios in Martin Place, Sydney, while flagship 6pm bulletins ar ...
'' brand. Prior to this, Prime7 (and sister GWN7 in regional and remote Western Australia), as well as Nine affiliate Imparja Television were the only networks not to fully use its metro affiliate branding despite carrying Seven (Nine for Imparja) branded promos, since WIN Television (except for WIN News) and Southern Cross Austereo use full Nine, Ten and Seven branding on their stations. It was also announced that Seven would look to expand its investment in local news following the merger. Majority of Prime's shareholders voted in favour of the deal on 23 December, with the sale completed on 31 December. On 23 May 2022, Seven West Media announced that the current branding of Prime7 and GWN7 would be unified into Seven Network branding across the station including for Prime7 Local News officially retiring the Prime7 name. In June 2022, the Prime7 brand would be retired. As of the 25th of July 2022, the “Prime7” branding has been retired and now falls under the Seven Network brand. On 6 July 2022, Prime7 launched 7mate HD on digital channel 64 in MPEG-4 format. On 22 July 2022 saw the final retirement of the Prime7 branding with local news bulletins becoming "7 News (region)" for example "7 News Border" as of Monday 25 July.


Programming

Prime's programming schedule was almost identical to those of Seven Network metropolitan counterparts ATN in Sydney and HSV in
Melbourne Melbourne ( ; Boonwurrung/ Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a metro ...
, with some differences. Since the Prime network's inception it featured a broad range of original local programming, which included children's program ''Possum's Club'' with Madelaine Collignon and station mascot ''Prime Possum'' as well as community service segment ''Prime7 InfoNet'', a series of short updates listing local community events. Prime7's overnight schedule also differed from the Seven Network feed, containing infomercials from Danoz Direct, Home Shopping, and a feed from pay television channel
Expo An expo is a trade exposition. It may also refer to: Events and venues * World's fair, a large international public exposition * Singapore Expo, convention and exposition venue ** Expo Axis, one of the world's largest membrane roofs, construct ...
. Past programming from Prime Television has been recognised nationally, with some local productions winning the Logie Award for 'Outstanding Contribution by a Regional Television Station'. The network has won Logies for ''Goin' Down The Road'' (CBN-8, 1979), ''Naturally'' (NEN-9/ECN-8, 1984), ''Stranded'' (Prime Television, 1993), ''Rest in Peace'' (Prime Television, 1994), and ''No Time For Frailty'' (Prime Television, 1996).


Prime7 News

''Seven News Regional'' (formerly known as ''Prime7 News'' and ''Prime News'') was the network's local news service. Full bulletins were produced for the towns and surrounding regions originally covered by the stations "Midstate 6,8,9 Television",
Dubbo Dubbo () is a city in the Orana Region of New South Wales, Australia. It is the largest population centre in the Orana region, with a population of 43,516 at June 2021. The city is located at the intersection of the Newell, Mitchell, and Go ...
/ Orange, "RVN-2/AMV-4",
Wagga Wagga Wagga Wagga (; informally called Wagga) is a major regional city in the Riverina region of New South Wales, Australia. Straddling the Murrumbidgee River, with an urban population of more than 56,000 as of June 2018, Wagga Wagga is the state's ...
/
Albury Albury () is a major regional city in New South Wales, Australia. It is located on the Hume Highway and the northern side of the Murray River. Albury is the seat of local government for the council area which also bears the city's name – t ...
and "9/8 Television" (NEN-9/ECN-8) Tamworth/
Taree Taree is a town on the Mid North Coast, New South Wales, Australia. Taree and nearby Cundletown were settled in 1831 by William Wynter. Since then Taree has grown to a population of 26,381, and is the centre of a significant agricultural distr ...
, prior to the aggregation of regional television services in New South Wales that occurred in the early 1990s. In other areas two-minute news updates were shown at various times of the day. ''Prime7 News'' bulletins were presented from Canberra weeknightly as Prime7 Local News at 18:00 (6pm) in the Albury-Wodonga Border, North West, North Coast, Central West and Wagga Wagga broadcast areas. ''Prime7 News at 6:30 (with Daniel Gibson)'' (at 18:30) also came from the Canberra news centre.


Availability

Prime7 was available in standard definition
digital Digital usually refers to something using discrete digits, often binary digits. Technology and computing Hardware *Digital electronics, electronic circuits which operate using digital signals ** Digital camera, which captures and stores digital ...
format. Since June 2007 a
1080i 1080i (also known as Full HD or BT.709) is a combination of frame resolution and scan type. 1080i is used in high-definition television (HDTV) and high-definition video. The number "1080" refers to the number of horizontal lines on the scree ...
high definition simulcast had also been available, replacing the network's former
576p 576p is the shorthand name for a video display resolution. The ''p'' stands for progressive scan, i.e. non-interlaced, the ''576'' for a vertical resolution of 576 pixels (the frame rate can be given explicitly after the letter). Usually it corr ...
service. Prime7 was viewed mainly through
free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscripti ...
terrestrial
transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to the ...
s, although
subscription The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service. The model was pioneered by publishers of books and periodicals in the 17th century, a ...
cable also provided by
TransACT TransACT is the trading name of TransACT Capital Communications, an Australian telecommunications company based in Canberra which provides broadband internet access, fixed telephony, cable television services, and mobile phone services in Can ...
and Neighbourhood Cable in the
Australian Capital Territory The Australian Capital Territory (commonly abbreviated as ACT), known as the Federal Capital Territory (FCT) until 1938, is a landlocked federal territory of Australia containing the national capital Canberra and some surrounding township#Aust ...
and
Ballarat Ballarat ( ) is a city in the Central Highlands of Victoria, Australia. At the 2021 Census, Ballarat had a population of 116,201, making it the third largest city in Victoria. Estimated resident population, 30 June 2018. Within months of Vi ...
, respectively. Prime7 broadcast to southern
New South Wales ) , nickname = , image_map = New South Wales in Australia.svg , map_caption = Location of New South Wales in AustraliaCoordinates: , subdivision_type = Country , subdivision_name = Australia , established_title = Before federation , es ...
through stations based in Orange and
Dubbo Dubbo () is a city in the Orana Region of New South Wales, Australia. It is the largest population centre in the Orana region, with a population of 43,516 at June 2021. The city is located at the intersection of the Newell, Mitchell, and Go ...
, northern New South Wales from stations in Tamworth and
Taree Taree is a town on the Mid North Coast, New South Wales, Australia. Taree and nearby Cundletown were settled in 1831 by William Wynter. Since then Taree has grown to a population of 26,381, and is the centre of a significant agricultural distr ...
, Victoria from its Albury-Wodonga-based station AMV and
Mildura Mildura is a regional city in north-west Victoria, Australia. Located on the Victorian side of the Murray River, Mildura had a population of 34,565 in 2021. When nearby Wentworth, Irymple, Nichols Point and Merbein are included, the area h ...
via PTV.


Prime7 HD

Prime7 HD originally launched on 15 October 2007 as a sister to the Seven Network's high definition simulcast,
Seven HD 7HD is an Australian television channel, owned by Seven West Media, originally launched on 15 October 2007 featuring unique breakaway programming from 10 December 2007 to 4 October 2009 and a HD simulcast of Seven until 25 September 2010. Th ...
. Then-known as ''Prime HD'', it broadcast in 1080i high definition on digital channel 60 on Prime's regional stations NEN Northern New South Wales, CBN Southern New South Wales, AMV Victoria and PTV Mildura. The channel broadcast breakaway programming from 10 December 2007 until 4 October 2009, when it was turned into a straight HD simulcast. Prime HD fully ceased broadcasting on 25 September 2010 with the launch of the HD channel 7mate. Prime7 re-launched their HD simulcast service, now known as ''Prime7 HD'' on 15 January 2018.


Logos

Prime Television became a network in May 1988, with shared logos produced and used across the regional stations, featuring the word ''Prime Television'' either above an outlined triangle or rectangle. Aggregation occurred across the network on 31 March 1989, along with the introduction of a green logo featuring the word ''Prime'' with the letter ''i'' dotted with a stylised globe, introduced in December 1988. This logo was used on its own across the network until 1996, when a new circular logo was introduced in 1990. Following a decade in use, 2001 saw the launch of a new simplified yellow logo, with the removal of the circle. This logo was launched concurrently with a similarly design logo on the Golden West Network. Following the 2011 relaunch, a new red logo was introduced which incorporates the Seven Network logo. The relaunch logo featuring Seven Network was revised in 2012 from multi colour to be a single colour logo. File:Prime TV 1988-1991 logo.jpg, 1988–1990 File:Prime TV 1991-2001 logo.jpg, 1990–2001 File:PrimeTelevision2001.svg, 2001 – 16 January 2011 File:Prime7.svg, 16 January 2011 – 25 July 2022


References

{{good article Prime Media Group Seven Network English-language television stations in Australia Television channels and stations established in 1962 Television channels and stations disestablished in 2022 1962 establishments in Australia 2022 disestablishments in Australia