Listado de precios máximos - Argentina - 1945

Pricing objectives or goals give direction to the whole

pricing Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan. In setting prices, the business will take into account the price at which it could acqui ...

process. Determining what your objectives are is the first step in pricing. When deciding on pricing objectives you must consider: 1) the overall financial, marketing, and strategic objectives of the company; 2) the objectives of your product or brand; 3) consumer

price elasticity A good's price elasticity of demand (E_d, PED) is a measure of how sensitive the quantity demanded is to its price. When the price rises, quantity demanded falls for almost any good, but it falls more for some than for others. The price elastici ...

and

price points A price is the (usually not negative) quantity of payment or compensation given by one party to another in return for goods or services. In some situations, the price of production has a different name. If the product is a "good" in the ...

; and 4) the resources you have available. Some of the more common pricing objectives are: * maximize long-run profit * maximize short-run profit * increase sales volume (quantity) * increase monetary sales * increase

market share Market share is the percentage of the total revenue or sales in a market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those units would have a ...

* obtain a target rate of

return on investment Return on investment (ROI) or return on costs (ROC) is a ratio between net income (over a period) and investment (costs resulting from an investment of some resources at a point in time). A high ROI means the investment's gains compare favourably ...

(ROI) * obtain a target rate of return on sales * stabilize market or stabilize market price: an objective to stabilize price means that the marketing manager attempts to keep prices stable in the marketplace and to compete on non-price considerations. Stabilization of margin is basically a cost-plus approach in which the manager attempts to maintain the same margin regardless of changes in cost. * company growth * maintain price leadership * desensitize customers to price * discourage new entrants into the industry * match competitors prices * encourage the exit of marginal firms from the industry * survival * avoid government investigation or intervention * obtain or maintain the loyalty and enthusiasm of

distributors A distributor is an enclosed rotating switch used in spark-ignition internal combustion engines that have mechanically timed ignition. The distributor's main function is to route high voltage current from the ignition coil to the spark plugs ...

and other sales personnel * enhance the image of the firm,

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

, or

product Product may refer to: Business * Product (business), an item that serves as a solution to a specific consumer problem. * Product (project management), a deliverable or set of deliverables that contribute to a business solution Mathematics * Produ ...

* be perceived as “fair” by customers and potential customers * create interest and excitement about a product * discourage competitors from cutting prices * use price to make the product “visible" * help prepare for the sale of the business (harvesting) * social, ethical, or ideological objectives

See also