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''Postmodernism, or, the Cultural Logic of Late Capitalism'' is a 1991 book by
Fredric Jameson Fredric Jameson (born April 14, 1934) is an American literary critic, philosopher and Marxist political theorist. He is best known for his analysis of contemporary cultural trends, particularly his analysis of postmodernity and capitalism. Jam ...
, in which the author offers a critique of
modernism Modernism is both a philosophical and arts movement that arose from broad transformations in Western society during the late 19th and early 20th centuries. The movement reflected a desire for the creation of new forms of art, philosophy, an ...
and
postmodernism Postmodernism is an intellectual stance or mode of discourseNuyen, A.T., 1992. The Role of Rhetorical Devices in Postmodernist Discourse. Philosophy & Rhetoric, pp.183–194. characterized by skepticism toward the " grand narratives" of modern ...
from a
Marxist Marxism is a left-wing to far-left method of socioeconomic analysis that uses a materialist interpretation of historical development, better known as historical materialism, to understand class relations and social conflict and a dialecti ...
perspective. The book began as a 1984 article in the ''
New Left Review The ''New Left Review'' is a British bimonthly journal covering world politics, economy, and culture, which was established in 1960. History Background As part of the British "New Left" a number of new journals emerged to carry commentary on m ...
''. For Jameson,
postmodernism Postmodernism is an intellectual stance or mode of discourseNuyen, A.T., 1992. The Role of Rhetorical Devices in Postmodernist Discourse. Philosophy & Rhetoric, pp.183–194. characterized by skepticism toward the " grand narratives" of modern ...
is a forced but highly permeating field, given that cultures are formed through
mass media Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit informati ...
("
mass culture Popular culture (also called mass culture or pop culture) is generally recognized by members of a society as a set of practices, beliefs, artistic output (also known as, popular art or mass art) and objects that are dominant or prevalent in ...
"). This so-called mass culture indirectly forces us to shape our ideologies and brings us under the influence of media culture—a process that Jameson calls
hegemony Hegemony (, , ) is the political, economic, and military predominance of one State (polity), state over other states. In Ancient Greece (8th BC – AD 6th ), hegemony denoted the politico-military dominance of the ''hegemon'' city-state over oth ...
. This hegemony however has nothing to do with the postcolonial idea of
colonization Colonization, or colonisation, constitutes large-scale population movements wherein migrants maintain strong links with their, or their ancestors', former country – by such links, gain advantage over other inhabitants of the territory. When ...
; rather it is a form of hegemony in the postmodern world, where media and
capitalism Capitalism is an economic system based on the private ownership of the means of production and their operation for profit. Central characteristics of capitalism include capital accumulation, competitive markets, price system, private ...
play the most significant role in colonizing people's thoughts and ways of life. Jameson argues that postmodernism is the age of the end of traditional ideologies. The ending of traditional ideologies can be seen through new wave of the
aesthetic Aesthetics, or esthetics, is a branch of philosophy that deals with the nature of beauty and taste, as well as the philosophy of art (its own area of philosophy that comes out of aesthetics). It examines aesthetic values, often expressed t ...
productions. He uses architecture and painting as examples. For instance, he draws out the differences between mindsets of modernism and postmodernism by comparing Van Gogh's “Peasant Shoes” with Andy Warhol's “Diamond Dust Shoes”. For Jameson, postmodernism, as mass-culture driven by capitalism, pervades every aspect of our daily lives. Whether we want it or not, we imbibe it. This in turn makes it a "
popular Popularity or social status is the quality of being well liked, admired or well known to a particular group. Popular may also refer to: In sociology * Popular culture * Popular fiction * Popular music * Popular science * Populace, the total ...
" culture of the masses.


See also

*
Late capitalism Late capitalism, late-stage capitalism, or end-stage capitalism is a term first used in print by German economist Werner Sombart around the turn of the 20th century. In the late 2010s, the term began to be used in the United States and Canada t ...


References


External links


''Postmodernism, or, the Cultural Logic of Late Capitalism''
parts of chapter one 1991 non-fiction books Books about globalization Books by Fredric Jameson 20th-century philosophy Continental philosophy Duke University Press books English-language books Marxist books Political philosophy literature Works about postmodernism {{postmodernism-stub