Portones Shopping is a

shopping mall A shopping mall (or simply mall) is a North American term for a large indoor shopping center, usually anchored by department stores. The term "mall" originally meant a pedestrian promenade with shops along it (that is, the term was used to refe ...

Montevideo, Uruguay Montevideo () is the Capital city, capital and List of cities in Uruguay, largest city of Uruguay. According to the 2011 census, the city proper has a population of 1,319,108 (about one-third of the country's total population) in an area of . M ...

. It is located in the neighborhood Carrasco. It receives its name from the ''Portones de Carrasco'' (Gates of Carrasco) a landmark of the neighborhood. The mall is managed by the Estudio Luis E. Lecueder (which in turn is owned along with the

Montevideo Shopping Montevideo Shopping Center is the first shopping mall that opened in Montevideo, Uruguay. It is located in the neighborhood Buceo, on the border with Pocitos, right in front of the World Trade Center Montevideo. The mall Opened in 1985 and late ...

, Tres Cruces Shopping,

Nuevocentro Shopping Nuevocentro Shopping is a shopping mall of Montevideo, Uruguay. It is located in the neighborhood Jacinto Vera. The name of the shopping center arose from a contest in 2009 called "Name your New Shopping", in which 20,000 proposals participated. Th ...

, Salto Shopping Terminal, Mercedes Terminal Shopping, Colonia Shopping and the Paysandú Terminal Shopping). Bordering the building, on Bolivia Avenue is the Portones Terminal with bus service to many neighborhoods of the city.

History

The project began in 1989 when Carlos V. Metzen, Oscar Sena, Luis E. Lecueder and Carlos A. Lecueder bought a large piece of land located on

Avenida Italia Italy Avenue (Spanish: ''Avenida Italia'') is a major thoroughfare in Montevideo, Uruguay. Its name honors the country from whose immigrants about 40% of Uruguayans descend. It runs almost parallel to that of Gral Rivera Avenue, the Rambla and Ca ...

and Avenida Bolivia, owned by the Mendizábal family. The project was carried out by the architect Guillermo Gómez Platero, who had to develop a building in keeping with the neighborhood's aesthetics (made up of brick, tiles and much green). Due in part to complications with municipal permits and complexities during construction, the shopping center was opened to the public on May 31, 1994. The project was managed by Estudio Luis E. Lecueder, which continues to lead it. The first company to sign their reservation was ''Foto Martín'' on August 9, 1991. The contracts began to be signed in September 1992, with the first ''Foto Martín'' and ''Papelería El Plata'' on 10, ''Play and Rec'' on 21 and ''Pasqualini'' on 30. Pasqualini thus fulfilled the tradition of Renato Azzoni, of always being the fourth contract signed in a shopping center, the last to sign was ''Tiendas Montevideo''. Among the pioneers were also ''Sisí'', ''San Roque'' and ''Copacabana''. In 1999 ''Movie Center'' was installed with the concept of multiplex movie theaters, becoming the first film complex in the country. Later, the Devoto Hypercenter would be added. In December 2016, the shopping center logo was changed, as well as its slogan, which became "Momentos felices" (''Happy moments''), with the aim of "developing a new proposal", and having a "new corporate image".

Image gallery

File:Portones Shopping Entrada.png, Mall entrance File:Portones Shopping Escaleras.png, An escalator well in the mall File:Portones Shopping Mall.png, Stores File:Portones Shopping Estacionamiento.png, Parking File:Portones Shopping Plaza de Comidas.png, Food court

References

{{coord missing, Uruguay Carrasco, Montevideo Shopping malls established in 1994 Shopping malls in Montevideo 1994 establishments in Uruguay