Pop-up Restaurants
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A pop-up restaurant is a temporary
restaurant A restaurant is a business that prepares and serves food and drinks to customers. Meals are generally served and eaten on the premises, but many restaurants also offer take-out and food delivery services. Restaurants vary greatly in appearan ...
. These restaurants often operate from a private home, former factory, existing restaurants or similar space, and during
festival A festival is an event ordinarily celebrated by a community and centering on some characteristic aspect or aspects of that community and its religion or cultures. It is often marked as a local or national holiday, mela, or eid. A festival c ...
s. Various other names have been used to describe the concept of setting up a restaurant without the typical level of up-front costs, such as guerrilla diners and underground
supper club A supper club is a traditional dining establishment that also functions as a social club. The term may describe different establishments depending on the region, but in general, supper clubs tend to present themselves as having a high-class image ...
s.


Description

Pop-up restaurants have been popular since the 2000s in Britain and Australia, but they are not a new phenomenon. Pop-up restaurants have existed in the United States and Cuba. Diners typically make use of
social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
, such as the
blogosphere The blogosphere is made up of all blogs and their interconnections. The term implies that blogs exist together as a connected community (or as a collection of connected communities) or as a social networking service in which everyday authors can p ...
and
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
, to follow the movement of these restaurants and make online reservations. Pop-up restaurants, like
food truck A food truck is a large motorized vehicle (such as a van) or trailer, equipped to cook, prepare, serve, and/or sell food. Some, including ice cream trucks, sell frozen or prepackaged food; others have on-board kitchens and prepare food from scratc ...
s, are an effective way for young professionals to gain exposure of their skills in the field of hospitality as they seek investors and attention pursuant to opening a restaurant or another culinary concept. Pop-up restaurants have been seen as useful for younger chefs, allowing them to utilize underused kitchen facilities and "experiment without the risk of bankruptcy"."At Pop-Ups, Chefs Take Chances With Little Risk"
Gregory Dicum, ''
New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
'', 11 February 2010 By 2013, this restaurant style had gained steam and prevalence in larger cities thanks in part to crowd-funding efforts that offered the short-term capital needed to fund start-up costs. Notable entrepreneurs, chefs, and restaurateurs have opened pop-up restaurants: *
Jason Atherton Jason Atherton (born 6 September 1971) is an English chef and restaurateur. His flagship restaurant Pollen Street Social gained a Michelin Star in 2011, its opening year. He was the Executive Chef at Gordon Ramsay's Michelin starred ''Maze'' i ...
"Jason Atherton Pop-up Restaurant"
PKL, 30 January 2011 * Camille Becerra *
Thomas Keller Thomas Aloysius Keller (born October 14, 1955) is an American chef, restaurateur, and cookbook author. He and his landmark Napa Valley restaurant, The French Laundry in Yountville, California, have won multiple awards from the James Beard Founda ...
*
Pierre Koffmann Pierre Koffmann (born 21 August 1948) is a French professional chef. He was one of a handful of chefs in the United Kingdom to have been awarded the coveted three Michelin stars at his restaurant La Tante Claire in London. Until December 2016 ...
"London's Pop-Up Restaurants Let Rising Chefs Shine"
 *
Ludo Lefebvre Ludovic Lefebvre (; born 18 April 1971) is a Michelin-star French chef, restaurateur, author, and television personality. He trained in France for 12 years before moving to Los Angeles. He was awarded the prestigious Forbes Travel Guide Five Sta ...
"'Pop-Up' Restaurant LudoBites Hit Of Los Angeles"
Alex Cohen, '' Southern California Public Radio'', ''
NPR National Public Radio (NPR, stylized in all lowercase) is an American privately and state funded nonprofit media organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It differs from other ...
'', 23 August 2010 * Stephen Starr"Guess Who's Coming To Dinner?"
Danielle Stein, ''
W Magazine ''W'' is an American fashion magazine that features stories about style through the lens of culture, fashion, art, celebrity, and film. W was created in 1972 by James Brady, the publisher of sister magazine ''Women's Wear Daily'' (''WWD''), ori ...
'', September 2010 *
Alain Ducasse Alain Ducasse (; born 13 September 1956) is a French-born Monégasque chef. He operates a number of restaurants including Alain Ducasse at The Dorchester which holds three stars (the top rating) in the Michelin Guide. Early life and career ...


Restaurant Day

Differently from traditional pop-up restaurants, which tend to financially support their restaurateurs as means of profit or living, the Restaurant Day event ( fi, Ravintolapäivä) invites people to put up their own restaurants, cafés, and bars for one day only. Founded by Timo Santala, Olli Sirén, and Antti Tuomola in Helsinki, Finland, in 2011, the movement is intended to promote and celebrate food culture.


See also

*
Flash mob A flash mob (or flashmob) is a group of people who assemble suddenly in a public place, perform for a brief time, then quickly disperse, often for the purposes of entertainment, satire, and artistic expression. Flash mobs may be organized via t ...
*
Pop-up shop Pop-up retail, also known as pop-up store (pop-up shop in the UK, Australia and Ireland) or flash retailing, is a trend of opening short-term sales spaces that last for days to weeks before closing down, often to catch onto a fad or scheduled e ...
*
Los Pollos Hermanos Los Pollos Hermanos (; Spanish for The Chicken Brothers) is a fictional fast food restaurant chain specializing in chicken that was featured in the television series ''Breaking Bad'' and its spin-off ''Better Call Saul''. In the fictional u ...
, originally a fictional restaurant from the television show ''
Breaking Bad ''Breaking Bad'' is an American crime drama television series created and produced by Vince Gilligan. Set and filmed in Albuquerque, New Mexico, the series follows Walter White (Bryan Cranston), an underpaid, overqualified, and dispirited hig ...
'', it has since opened at various times as a pop-up.


References


External links


Food Trend Predictions For 2011
Epicurious ''Epicurious'' is an American digital brand that focuses on food and cooking-related topics. Created by Condé Nast in 1995, it is headquartered at the One World Trade Center in Manhattan, New York City, where it is part of the publisher's Foo ...
. {{DEFAULTSORT:Pop Up Restaurant Restaurants by type