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PONY is an American
brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...
of
footwear Footwear refers to garments worn on the feet, which typically serves the purpose of protection against adversities of the environment such as wear from ground textures and temperature. Footwear in the manner of shoes therefore primarily serves th ...
and
clothing Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural ...
. It was founded in the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
and is now headquartered in New York City under the company name PONY International. The brand is currently property of
Iconix Brand Group Iconix Brand Group is an American brand management company that licenses brands to retailers and manufacturers primarily in the apparel, footwear, and apparel accessory industries. Its brands are available in such stores as Kohl's, Kmart, Se ...
, which acquired rights in 2015.Iconix acquires rights to Pony
by Oliver Guyot on Fashion Newtork, 4 Feb 2015


History

Founded in 1972 on Madison Avenue in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
, PONY was created by industry veteran (and
Uruguay Uruguay (; ), officially the Oriental Republic of Uruguay ( es, República Oriental del Uruguay), is a country in South America. It shares borders with Argentina to its west and southwest and Brazil to its north and northeast; while bordering ...
an-born ) Roberto Muller, along with financing provided by Adidas Chairman
Horst Dassler Horst Dassler (12 March 1936 – 9 April 1987) was a German businessman. The son of Adolf "Adi" Dassler, founder of Adidas. Horst Dassler founded Arena, a swimwear company, and became chairman of Adidas, and at the time of his death it was the w ...
. The company's name is an acronym for ''Product of New York''. During the late 1970s and early 1980s, Pony became one of the top athletic brands worldwide. By the mid-1980s, PONY's sales volume reached US$800 million. The Pony brand has been worn by championship athletes in every major sport, including the
FIFA World Cup The FIFA World Cup, often simply called the World Cup, is an international association football competition contested by the senior men's national teams of the members of the ' ( FIFA), the sport's global governing body. The tournament ha ...
, the NFL's
Super Bowl The Super Bowl is the annual final playoff game of the National Football League (NFL) to determine the league champion. It has served as the final game of every NFL season since 1966, replacing the NFL Championship Game. Since 2022, the game ...
, the
CFL The Canadian Football League (CFL; french: Ligue canadienne de football—LCF) is a professional sports league in Canada. The CFL is the highest level of competition in Canadian football. The league consists of nine teams, each located in a ci ...
's
Grey Cup The Grey Cup (french: Coupe Grey) is both the championship game of the Canadian Football League (CFL) and the trophy awarded to the victorious team playing in the namesake championship of professional Canadian football. The game is contested be ...
,
MLB Major League Baseball (MLB) is a professional baseball organization and the oldest major professional sports league in the world. MLB is composed of 30 total teams, divided equally between the National League (NL) and the American League (AL), ...
's
World Series The World Series is the annual championship series of Major League Baseball (MLB) in the United States and Canada, contested since 1903 between the champion teams of the American League (AL) and the National League (NL). The winner of the World ...
, and the
NBA Finals The NBA Finals is the annual championship series of the National Basketball Association (NBA). The Eastern and Western Conference champions play a best-of-seven game series to determine the league champion. The team that wins the series is awa ...
, as well as boxers, most notably James Buster Douglass on the night of his epic defeat of then-undefeated Champion Mike Tyson. PONY was owned by the English-based company Pentland in the 1990s before a sale to The Firm entertainment group, based in
Santa Monica, California Santa Monica (; Spanish language, Spanish: ''Santa Mónica'') is a city in Los Angeles County, California, Los Angeles County, situated along Santa Monica Bay on California's South Coast (California), South Coast. Santa Monica's 2020 United Sta ...
. The Firm relaunched the brand in 2001 with celebrity entertainers including
Justin Timberlake Justin Randall Timberlake (born January 31, 1981) is an American singer, songwriter, and actor. He is one of the world's best-selling music artists, with sales of over 88 million records. Timberlake is the recipient of numerous awards and ac ...
,
Korn Korn (stylized as KoЯn, or occasionally KoRn) is an American nu metal band from Bakersfield, California, formed in 1993. The band is notable for pioneering the nu metal genre and bringing it into the mainstream. Originally formed in 1993 ...
,
Snoop Dogg Calvin Cordozar Broadus Jr. (born October 20, 1971), known professionally as Snoop Dogg (previously Snoop Doggy Dogg and briefly Snoop Lion), is an American rapper. His fame dates back to 1992 when he featured on Dr. Dre's debut solo single, " ...
and
Paris Hilton Paris Whitney Hilton (born February 17, 1981) is an American media personality, businesswoman, socialite, model, and entertainer. Born in New York City, and raised there and in Beverly Hills, California, she is a great-granddaughter of Conra ...
. In 2003, Global Brand Marketing, based in
Santa Barbara, California Santa Barbara ( es, Santa Bárbara, meaning "Saint Barbara") is a coastal city in Santa Barbara County, California, of which it is also the county seat. Situated on a south-facing section of coastline, the longest such section on the West Coas ...
, acquired a majority share of PONY, along with Symphony Holdings and
Itochu Corporation is a Japanese corporation based in Umeda, Kita-ku, Osaka and Aoyama, Minato, Tokyo. It is one of the largest Japanese '' sogo shosha'' (general trading companies). Among Japanese trading companies, it is distinguished by not being descen ...
. In 2006, PONY was purchased by Symphony Holdings, a public company based in Hong Kong. Symphony brought in former partner Infinity Associates (Mardy Cason and Bill Simon), who were the principals who purchased
Converse Converse may refer to: Mathematics and logic * Converse (logic), the result of reversing the two parts of a definite or implicational statement ** Converse implication, the converse of a material implication ** Converse nonimplication, a logical c ...
from bankruptcy in 2001, turned the brand around and sold to
Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine give ...
in 2003 for $305 million. Jim Stroesser, who was the key partner in rebuilding Converse, was asked to be the CEO/President of PONY in 2006. Stroesser's team relocated Pony from
Santa Barbara, CA Santa Barbara ( es, Santa Bárbara, meaning "Saint Barbara") is a coastal city in Santa Barbara County, California, of which it is also the county seat. Situated on a south-facing section of coastline, the longest such section on the West Coas ...
, to downtown
San Diego, CA San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the eighth most populous city in the United States ...
. PONY was in need of a complete turnaround, and Stroesser's team rebuilt the company's infrastructure and positioned the brand as one of America's most authentic sports brands. In 2010 the company's U.S. headquarters were moved to
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
. In February 2015, US corporation
Iconix Brand Group Iconix Brand Group is an American brand management company that licenses brands to retailers and manufacturers primarily in the apparel, footwear, and apparel accessory industries. Its brands are available in such stores as Kohl's, Kmart, Se ...
acquired rights to the brand "PONY" from Symphony Holdings for
US$ The United States dollar (symbol: $; code: USD; also abbreviated US$ or U.S. Dollar, to distinguish it from other dollar-denominated currencies; referred to as the dollar, U.S. dollar, American dollar, or colloquially buck) is the official ...
37 million. Iconix acquired rights to North America, retaining option to expand global ownership. Iconix partnered Anthony L&S Athletics to carry out the purchase.


Endorsees

PONY athletes Paolo Rossi, included
Pelé Edson Arantes do Nascimento (; born 23 October 1940), known as Pelé (), is a Brazilian former professional footballer who played as a forward. Widely regarded as one of the greatest players of all time and labelled "the greatest" by FIFA, ...
,
Dan Marino Daniel Constantine Marino Jr. (born September 15, 1961) is an American former football quarterback who played in the National Football League (NFL) for 17 seasons with the Miami Dolphins. After a successful college career at Pittsburgh and be ...
,
Bob McAdoo Robert Allen McAdoo Jr. ( ; born September 25, 1951) is an American former professional basketball player and coach. He played 14 seasons in the National Basketball Association (NBA), where he was a five-time NBA All-Star and named the NBA Most ...
,
Nick Galis Nikolaos Georgalis ( el, Νικόλαος Γεωργαλής; born July 23, 1957), commonly known as either Nikos Galis ( el, Νίκος Γκάλης), or Nick Galis, is a retired Greek professional basketball player. Galis, who during his playin ...
,
Earl Campbell Earl Christian Campbell (born March 29, 1955), nicknamed "the Tyler Rose", is an American former professional football player who played as a running back in the National Football League (NFL) for the Houston Oilers and New Orleans Saints. K ...
,
Franco Harris Franco Harris (March 7, 1950 – December 20, 2022) was an American professional football player who was a running back in the National Football League (NFL) for 13 seasons, primarily for the Pittsburgh Steelers. A nine-time Pro Bowl selection ...
,
Lawrence Taylor Lawrence Julius Taylor (born February 4, 1959), nicknamed "L.T.", is an American former professional football player who spent his entire career as an outside linebacker for the New York Giants ( 1981–1993) in the National Football League (NF ...
,
Willie Stargell Wilver Dornell Stargell (March 6, 1940 – April 9, 2001), nicknamed "Pops" later in his career, was an American professional baseball left fielder and first baseman who spent all of his 21 seasons in Major League Baseball (MLB) ( 1962– 1982 ...
,
Reggie Jackson Reginald Martinez Jackson (born May 18, 1946) is an American former professional baseball right fielder who played 21 seasons in Major League Baseball (MLB) for the Kansas City / Oakland Athletics, Baltimore Orioles, New York Yankees, and Cali ...
,
Pete Rose Peter Edward Rose Sr. (born April 14, 1941), also known by his nickname "Charlie Hustle", is an American former professional baseball player and manager. Rose played in Major League Baseball (MLB) from 1963 to 1986, most prominently as a membe ...
, David Thompson,
Spud Webb Anthony Jerome "Spud" Webb (born July 13, 1963) is an American former professional basketball player. Webb, who played in the National Basketball Association (NBA), is known for winning a Slam Dunk Contest despite being one of the shortest players ...
,
Darryl Dawkins Darryl R. Dawkins (January 11, 1957 – August 27, 2015) was an American professional basketball player. He was particularly known for his tenure with the National Basketball Association's Philadelphia 76ers and New Jersey Nets, although he als ...
and
Wilson Chandler Wilson Jamall Chandler (born May 10, 1987) is an American former professional basketball player who played in the NBA for 13 seasons, mainly with the New York Knicks and the Denver Nuggets. He has also played for Zhejiang Guangsha of the Chines ...
. The PONY brand has a strong heritage in boxing, endorsing
Muhammad Ali Muhammad Ali (; born Cassius Marcellus Clay Jr.; January 17, 1942 – June 3, 2016) was an American professional boxer and activist. Nicknamed "The Greatest", he is regarded as one of the most significant sports figures of the 20th century, a ...
,
George Foreman George Edward Foreman (born January 10, 1949) is an American former professional boxer, entrepreneur, minister and author. In boxing, he was nicknamed "Big George" and competed between 1967 and 1997. He is a two-time world heavyweight champio ...
,
Larry Holmes Larry Holmes (born November 3, 1949) is an American former professional boxer who competed from 1973 to 2002 and was world heavyweight champion from 1978 until 1985. He grew up in Easton, Pennsylvania, which led to his boxing nickname of the "Eas ...
, and
Leon Spinks Leon, Léon (French) or León (Spanish) may refer to: Places Europe * León, Spain, capital city of the Province of León * Province of León, Spain * Kingdom of León, an independent state in the Iberian Peninsula from 910 to 1230 and again fro ...
.


Collaborations

Collaborations includes 5Preview, Apllebum, Art Comes First,
Colette (boutique) Colette was a French high fashion, streetwear, and accessory retailer. The three floor concept store was located in Paris and contained an exhibition space, bookshop, and a "water bar" serving more than 100 brands of bottled water. It closed ...
, Dee and Ricky, Foot Patrol,
Ricky Powell Ricky Powell (November 20, 1961February 1, 2021) was an American photographer who documented popular culture including hip hop, punk rock, graffiti, and pop art. His photographs have been featured in ''The New York Times'', the ''New York Post' ...
, JackThreads,
Mark McNairy Mark McNairy (born March 8, 1961, in North Carolina) is an American fashion designer.
,
Michael Michalsky Michael Michalsky (born 23 February 1967) is a German fashion designer. He is the founder and head designer of the fashion label ''Michalsky''. He is also the creative director of the luxury handbag manufacturer MCM since 2005. Besides his fash ...
,
Ronnie Fieg Ronnie Fieg is an American footwear and clothing designer, entrepreneur and the owner-operator of American retail fashion establishment and brand Kith. Early life and education Aaron 'Ronnie' Fieg was born and raised in Jamaica, Queens in New Yo ...
, Rothco,
The Smiley Company The Smiley Company is a brand licensing company, based in London, United Kingdom. It holds the rights to the smiley face in over 100 countries. The company creates products including textiles, puzzles, party goods, stationery, automobile accessori ...
, UBIQ


Sponsorships

Originally PONY was known for producing
athletic shoe Sneakers (also called trainers, athletic shoes, tennis shoes, gym shoes, kicks, sport shoes, flats, running shoes, or runners) are shoes primarily designed for sports or other forms of physical exercise, but which are now also widely used fo ...
s. The company expanded its offerings to include sports clothing, producing
streetwear Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding and Japanese street fashion. Eventually hau ...
. As a result, PONY has partnered with and been endorsed by non-athlete celebrities including
Snoop Dogg Calvin Cordozar Broadus Jr. (born October 20, 1971), known professionally as Snoop Dogg (previously Snoop Doggy Dogg and briefly Snoop Lion), is an American rapper. His fame dates back to 1992 when he featured on Dr. Dre's debut solo single, " ...
, who in 2005 launched his Doggybiscuitz range. In
sportswear Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons. Typical sport-specific garments ...
, PONY also designed several soccer team uniforms in the 1990s, including clubs such as
Oldham Athletic Oldham Athletic Association Football Club is a professional football club in Oldham, Greater Manchester, England, which competes in the National League, the fifth tier of the English football league system. The history of Oldham Athletic ...
,
Huddersfield Town Huddersfield Town Association Football Club is a professional football club based in Huddersfield, West Yorkshire, England, which compete in the . The team have played home games at the Kirklees Stadium since moving from Leeds Road in 1994. Th ...
,
Dundee United Dundee United Football Club is a Scottish professional football club based in the city of Dundee. The club name is usually abbreviated to Dundee United. Formed in 1909, originally as Dundee Hibernian, the club changed to the present name in 1 ...
,
West Ham United West Ham United Football Club is an English professional football club that plays its home matches in Stratford, East London. The club competes in the Premier League, the top tier of English football. The club plays at the London Stadium, hav ...
, Hearts,
Motherwell Motherwell ( sco, Mitherwall, gd, Tobar na Màthar) is a town and former burgh in North Lanarkshire, Scotland, United Kingdom, south east of Glasgow. It has a population of around 32,120. Historically in the parish of Dalziel and part of Lanarks ...
,
Tottenham Hotspur Tottenham Hotspur Football Club, commonly referred to as Tottenham () or Spurs, is a professional association football, football club based in Tottenham, London, England. It competes in the Premier League, the top flight of English footba ...
,
Coventry City Coventry City Football Club is a professional association football club based in Coventry, West Midlands, England. The team currently compete in the Championship, the second tier of the English football league system. The club is nicknamed t ...
,
Southampton Southampton () is a port city in the ceremonial county of Hampshire in southern England. It is located approximately south-west of London and west of Portsmouth. The city forms part of the South Hampshire built-up area, which also covers Po ...
,
Luton Town Luton Town Football Club () is a professional association football club based in the town of Luton, Bedfordshire, England, that competes in the Championship, the second tier of the English football league system. Founded in 1885, it is nicknam ...
and
Norwich City Norwich City Football Club (also known as The Canaries or The Yellows) is an English professional football club based in Norwich, Norfolk. The club competes in the EFL Championship following their relegation from the Premier League in the 20 ...
,
Chile Chile, officially the Republic of Chile, is a country in the western part of South America. It is the southernmost country in the world, and the closest to Antarctica, occupying a long and narrow strip of land between the Andes to the east a ...
's
Colo Colo Club Social y Deportivo Colo-Colo () is a Chilean professional Association football, football club based in Macul, Santiago. Founded in 1925 by David Arellano they play in the Chilean Primera División, from which they have List of unrelegated a ...
,
Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...
's
Puebla Puebla ( en, colony, settlement), officially Free and Sovereign State of Puebla ( es, Estado Libre y Soberano de Puebla), is one of the 32 states which comprise the Federal Entities of Mexico. It is divided into 217 municipalities and its cap ...
,
Club León Club León Fútbol Club, also known as León, is a Mexican professional football club based in León, Guanajuato, that competes in the Liga MX, the top flight of Mexican football. León has won the Primera División de México/Liga MX title ...
, and
Santos Laguna Club Santos Laguna S.A. de C.V. (), commonly known as Santos Laguna or Santos, is a Mexican professional football club that competes in the Liga MX. It is located in northern Mexico and represents the urban area of La Comarca Lagunera, made up o ...
, among others. PONY designed the kit for
Paris Saint-Germain F.C. Paris Saint-Germain Football Club (), commonly referred to as Paris Saint-Germain, Paris, Paris SG or simply PSG is a professional football club based in Paris, France. They compete in Ligue 1, the top division of French football. As ...
in 1977. PONY in the '90rs signed a Long Complexing brand deal trust with the
Royal Spanish Football Federation The Royal Spanish Football Federation ( es, Real Federación Española de Fútbol; RFEF) is the governing body of football in Spain. It is based in La Ciudad del Fútbol of Las Rozas, a municipality near Madrid. It was founded on 14 October 1909 ...
for supplies any regional and territorial federations, comprising the different Autonomous communities and cities since 1994 (until 2000 years. PONY's endorsements include NFL star
Randy Moss Randy Gene Moss (born February 13, 1977) is an American former professional football wide receiver who played in the National Football League (NFL) for 14 seasons with the Minnesota Vikings, Oakland Raiders, New England Patriots, Tennessee ...
, who had his own line of
American football American football (referred to simply as football in the United States and Canada), also known as gridiron, is a team sport played by two teams of eleven players on a rectangular field with goalposts at each end. The offense, the team with ...
cleats Cleat may refer to: * Cleat (nautical), a fitting on ships, boats, and docks to which ropes are tied * Cleat, Orkney, a place in Scotland * Cleat (shoe), a type or part of a shoe * ''Cleats'' (comic strip), a comic strip by Bill Hinds * Grouser ...
developed. In basketball, PONY signed a deal with the
American Basketball Association The American Basketball Association (ABA) was a major men's professional basketball league from 1967 to 1976. The ABA ceased to exist with the ABA–NBA merger, American Basketball Association–National Basketball Association merger in 1976, ...
(ABA) in 2007, becoming the official shoe provider for all ABA players.PONY Endorses the American Basketball Association
by Thomas J. Ryan on SGB Media, Sep 11, 2007


References


External links

* {{Running shoe brands 1972 establishments in New York City Clothing brands of the United States Clothing companies established in 1972 Athletic shoe brands Shoe companies of the United States Sportswear brands