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Pollo Tropical (
Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many Latin American countries **Spanish cuisine Other places * Spanish, Ontario, Can ...
for "Tropical Chicken") is a
South Florida South Florida is the southernmost region of the U.S. state of Florida. It is one of Florida's three most commonly referred to directional regions; the other two are Central Florida and North Florida. South Florida is the southernmost part of ...
-based
restaurant chain A chain store or retail chain is a retail outlet in which several locations share a brand, Management, central management and standardized business practices. They have come to dominate the retail and dining markets and many service categories, ...
and
franchise Franchise may refer to: Business and law * Franchising, a business method that involves licensing of trademarks and methods of doing business to franchisees * Franchise, a privilege to operate a type of business such as a cable television p ...
specializing in food inspired by
Latin Latin (, or , ) is a classical language belonging to the Italic branch of the Indo-European languages. Latin was originally a dialect spoken in the lower Tiber area (then known as Latium) around present-day Rome, but through the power of the ...
-
Caribbean The Caribbean (, ) ( es, El Caribe; french: la Caraïbe; ht, Karayib; nl, De Caraïben) is a region of the Americas that consists of the Caribbean Sea, its islands (some surrounded by the Caribbean Sea and some bordering both the Caribbean S ...
cuisine. Founded in 1988, the chain has its headquarters in
Doral, Florida Doral is a city in Miami-Dade County, Florida, United States. One of 34 municipalities in the county, it is located west of Miami International Airport and west of Downtown Miami. Doral occupies bordered on the west by the Ronald Reagan Tu ...
, It is best known for
marinated Marinating is the process of soaking foods in a seasoned, often acidic, liquid before cooking. The origin of the word alludes to the use of brine (''aqua marina'' or sea water) in the pickling process, which led to the technique of adding flavor ...
and
grilled Grilling is a form of cooking that involves dry heat applied to the surface of food, commonly from above, below or from the side. Grilling usually involves a significant amount of direct, radiant heat, and tends to be used for cooking meat a ...
chicken and various sides including black beans and
rice Rice is the seed of the grass species ''Oryza sativa'' (Asian rice) or less commonly ''Oryza glaberrima'' (African rice). The name wild rice is usually used for species of the genera '' Zizania'' and ''Porteresia'', both wild and domesticated, ...
, mojo roast pork and more.


History

Pollo Tropical was founded in 1988 by two brothers from Miami, Larry and Stuart Harris. The chicken recipe was the result of Larry's studying cookbooks on Latin American cuisine and conducting experiments on his backyard grill to perfect the marinade. From the outset, the restaurant's strategy was to grill the marinated chicken in the customers' view. There were no prepackaged, precooked menu items and no microwave ovens. By 1993, the company had eight stores and went public. It opened 19 locations in one year including those in New York, Chicago, Atlanta and Tampa. Most of the new locations closed within a year after opening. In 1998, Pollo Tropical was sold to Carrols Restaurant Group, which was and is
Burger King Burger King (BK) is an American-based multinational chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant chain ...
's largest United States franchisee. After a period of rapid expansion, there were sixty-nine company-owned locations and numerous franchisees in the Latin American and Caribbean regions. In 1995, the first Pollo Tropical in
Puerto Rico Puerto Rico (; abbreviated PR; tnq, Boriken, ''Borinquen''), officially the Commonwealth of Puerto Rico ( es, link=yes, Estado Libre Asociado de Puerto Rico, lit=Free Associated State of Puerto Rico), is a Caribbean island and unincorporated ...
opened in
Mayagüez, Puerto Rico Mayagüez (, ) is a city and the eighth-largest municipality in Puerto Rico. It was founded as Nuestra Señora de la Candelaria de Mayagüez, and is also known as ''La Sultana del Oeste'' (The Sultaness of the West), ''Ciudad de las Aguas Pur ...
Pollo Tropical is now a subsidiary of Fiesta Restaurant Group, Inc., which was spun-off from Carrols Restaurant Group in 2012. Fiesta owns, operates and franchises the Pollo Tropical restaurant brand. Its headquarters have been located in Doral since 2017. The company currently owns and operates more than 140 locations throughout Florida, plus five licensed restaurants on college campuses and 32 franchised locations throughout the Caribbean, Central America, South America, and Puerto Rico.


Food concepts

In addition to its fire-grilled chicken, the restaurant provides other regional foods such as Mojo Roast Pork, rice, beans, Cheesy Yuca Bites and Plantains. In 2018 the company began offering fried chicken in addition to their traditional fire-grilled recipe.


Challenges in the United States

After a decline in sales, Fiesta began closing its Texas restaurants, including Pollo Tropical locations in Dallas, Houston, San Antonio, and Austin, in the second quarter of 2017. The Texas restaurants were shuttered as part of closings of 30 stores, including locations in Georgia and Tennessee. This was part of a trend announced earlier in 2017, as the company moved to slow development, having grown "too far, too fast." Instead of trying to open 30 new stores, the company planned to open 8 to 10, all in Florida, which is its core market. While its grilled chicken and other offerings are seen as healthy alternatives to fried chicken, hamburgers and french fries, the style and taste does not immediately draw customers outside Florida, and so requires some explanation to lure new customers in other markets.


See also

* Chicken restaurant *
List of chicken restaurants This is a list of notable chicken restaurants. This list includes casual dining, fast casual and fast food restaurants which typically specialize in chicken dishes such as fried chicken, chicken and waffles, Chicken sandwiches or chicken an ...


References


External links


Official website
{{Fast-food chains of the United States Caribbean-American culture in Florida Hispanic and Latino American culture in Florida Poultry restaurants Latin American cuisine Restaurants established in 1988 Companies based in Miami-Dade County, Florida Restaurants in Florida Fast-food chains of the United States 1988 establishments in Florida 1998 mergers and acquisitions Chicken chains of the United States