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Po Bronson (born March 14, 1964) is an American
journalist A journalist is an individual that collects/gathers information in form of text, audio, or pictures, processes them into a news-worthy form, and disseminates it to the public. The act or process mainly done by the journalist is called journalis ...
and
author An author is the writer of a book, article, play, mostly written work. A broader definition of the word "author" states: "''An author is "the person who originated or gave existence to anything" and whose authorship determines responsibility f ...
who lives in
San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...
.


Early life and education

Bronson was born in
Seattle, Washington Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest region ...
. After attending Lakeside School in Seattle, he graduated from Stanford University in 1986, and briefly worked as an assistant
bond Bond or bonds may refer to: Common meanings * Bond (finance), a type of debt security * Bail bond, a commercial third-party guarantor of surety bonds in the United States * Chemical bond, the attraction of atoms, ions or molecules to form chemica ...
salesman in San Francisco.


Career

Bronson abandoned finance to pursue writing, publishing short stories and eventually a
comedic novel A comic novel is a novel-length work of humorous fiction. Many well-known authors have written comic novels, including P. G. Wodehouse, Henry Fielding, Mark Twain, and John Kennedy Toole. Comic novels are often defined by the author's literary ...
based upon his bond trading experiences. This first novel, ''Bombardiers'' (1995), was an international bestseller. ''Publishers Weekly'' reviewed the book saying, "Bronson writes with panache, and while his novel finally lacks the depth of feeling that can distinguish a great satire like ''Catch-22'', it's a witty and cutting send-up that marks him as a writer with a likely big and bright future." Bronson went on to write articles for ''
The New York Times Magazine ''The New York Times Magazine'' is an American Sunday magazine supplement included with the Sunday edition of ''The New York Times''. It features articles longer than those typically in the newspaper and has attracted many notable contributors. ...
'' and others, but perhaps became best known for his work in ''
Wired ''Wired'' (stylized as ''WIRED'') is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San ...
'' magazine and other technology-related publications. Then, during the rise of the internet/high tech in the late 1990s, Bronson became a leading chronicler of
Silicon Valley Silicon Valley is a region in Northern California that serves as a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical areas San Mateo Coun ...
in its heyday, writing two more best sellers. The first, ''The First $20 Million Is Always the Hardest'', was a novel sending up technology start-ups. The second, ''The Nudist on the Late Shift'', was a nonfiction portrayal of those who had followed the modern-day gold rush to
Silicon Valley Silicon Valley is a region in Northern California that serves as a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical areas San Mateo Coun ...
. With the collapse of the
internet bubble The dot-com bubble (dot-com boom, tech bubble, or the Internet bubble) was a stock market bubble in the late 1990s, a period of massive growth in the use and adoption of the Internet. Between 1995 and its peak in March 2000, the Nasdaq Compos ...
in 2000, and after creating ''The $treet'', a short-lived television drama for Fox again drawing upon his bond trading days, Bronson began searching for a new direction for his career. Realizing he was not alone in this quest, he began to focus on others in similar quandaries. Bronson spent the next two years working on a new nonfiction book, ''What Should I Do with My Life?'' which profiles about 50 people, exploring how each had confronted the question. The hardcover release of the book was a ''
New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' No. 1 bestseller. It remained on the bestseller list for 22 weeks, and a dozen more in paperback. Bronson's follow-up to ''What Should I Do with My Life?'' is ''Why Do I Love These People?'' For that book, Bronson spent three years researching and interviewing over 700 families. The book tells the stories of about 20 people who have had extraordinary experiences with their families. Partly as a result of the research Bronson did for these two books, he became a columnist for TIME online. His columns frequently draw on his research data to challenge arguments that
American society The society of the United States is based on Western culture, and has been developing since long before the United States became a country with its own unique social and cultural characteristics such as dialect, music, arts, social habits, ...
is on a moral decline. For example, he argues against the idea that the institution of
marriage Marriage, also called matrimony or wedlock, is a culturally and often legally recognized union between people called spouses. It establishes rights and obligations between them, as well as between them and their children, and between ...
has disintegrated from an ideal past filled with stable
nuclear families A nuclear family, elementary family, cereal-packet family or conjugal family is a family group consisting of parents and their children (one or more), typically living in one home residence. It is in contrast to a single-parent family, the larger ...
. He also argues that most young adults who live with their parents are not
slackers A slacker is someone who habitually work aversion, avoids work or lacks work ethic. Origin According to different sources, the term ''slacker'' dates back to about 1790 or 1898. "Slacker" gained some recognition during the UK, British Gezira Sch ...
, but are working, attending school, and volunteering full-time. With co-author Ashley Merryman, he released a book in September 2009 entitled ''NurtureShock: New Thinking About Children''. The book discusses theories and scientific aspects of parenting. in 2015, Po joined Attention Span Media, a strategy consulting firm, as Futurist / Contributing Editor, where he worked on the "Future of Sports" and "Future of Medicine" projects. In August 2018, Po joined IndieBio as Strategy Director.


Published works

*''Bombardiers'' (1995) *''The First $20 Million Is Always the Hardest'' (1997) *'' The Nudist on the Late Shift'' (1999) *''What Should I Do with My Life?'' (2002) *''Why Do I Love These People?'' (2005) *''NurtureShock: New Thinking About Children'' (2009) (with Ashley Merryman) Parenting Tips: Praise Can Be Bad; Lying Is Normal
Author Interviews,
All Things Considered ''All Things Considered'' (''ATC'') is the flagship news program on the American network National Public Radio (NPR). It was the first news program on NPR, premiering on May 3, 1971. It is broadcast live on NPR affiliated stations in the United ...
, August 27, 2009,
NPR National Public Radio (NPR, stylized in all lowercase) is an American privately and state funded nonprofit media organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It differs from other ...
. includes book excerpt.
* 642 Things to Write About (2012) *''Top Dog: The Science of Winning and Losing'' (2013) (with Ashley Merryman)
Future of Sports (2015)Future of Sports 2.0 (2016)Future of Medicine (2017)


Film adaptation

A film loosely based on his second novel, entitled ''
The First $20 Million Is Always the Hardest ''The First $20 Million Is Always the Hardest'' is a 2002 film based on the novel of the same name by technology-culture writer Po Bronson. The film stars Adam Garcia and Rosario Dawson. The screenplay was written by Jon Favreau and Gary Tieche. ...
'', was released in 2002. It cost almost $20 million to make but was released only in two theaters, then sent to DVD. The script was written by Jon Favreau.


References


External links


Official WebsiteThe Grotto
* {{DEFAULTSORT:Bronson, Po Writers from California 1964 births Living people San Francisco State University alumni Stanford University alumni Wired (magazine) people Writers from Seattle Lakeside School alumni 20th-century American novelists 21st-century American novelists American male novelists 20th-century American male writers 21st-century American male writers Novelists from Washington (state)