''Playful Kiss'' (; (also known as ''Mischievous Kiss'' or ''Naughty Kiss'') is a 2010 South Korean romantic-comedy

television series A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite, or cable, excluding breaking news, advertisements, or trailers that are typically placed ...

, starring Jung So-min and Kim Hyun-joong. It aired on MBC from September 1 to October 21, 2010 on Wednesdays and Thursdays at 21:55 for 16 episodes. It is based on the Japanese

manga Manga (Japanese: 漫画 ) are comics or graphic novels originating from Japan. Most manga conform to a style developed in Japan in the late 19th century, and the form has a long prehistory in earlier Japanese art. The term ''manga'' is used ...

Itazura Na Kiss is a Japanese '' shōjo'' manga series written and illustrated by Kaoru Tada. ''Itazura na Kiss'' was first serialized and published in 1990 by Shueisha through '' Bessatsu Margaret'' magazine. It became successful very quickly and beca ...

'' written by Tada Kaoru. The Korean series is the third television adaptation of the manga following the Taiwanese '' It Started with a Kiss'' in 2005, and its sequel '' They Kiss Again'' in 2007. Though ''Playful Kiss'' received low ratings in South Korea in the five to seven percent range, it was sold to 12 countries in Asia for approximately and developed a strong cult following, having been streamed 70 million times on Viki and earning in ad revenue through online streaming. Due to its international popularity, a short special edition was aired on

YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most ...

after the series finale.

Plot

A ditsy and unpopular Oh Ha-Ni (Jung So-Min) is in love with her opposite, Baek Seung-Jo (Kim Hyun-Joong) who is a smart and popular boy and never accepts her feelings. Tension rises when Oh Ha-Ni and her dad have to live in the same home as Baek Seung-Jo and his parents due to unexpected reasons

Cast

Main characters

Kim Hyun-Joong and Jung So-Min from acrofan

* Kim Hyun-joong as Baek Seung-jo : Baek Seung-jo is the smartest and the most handsome guy in the high school. He is rumored to have an IQ of 200, but has a cold attitude. Ha-ni writes him a love letter which he rejects, claiming he hates stupid girls. When Ha-ni and her father move in with his family, he still continues his cold attitude towards her, but warms up to her over time and slowly falls for her. Eventually, he proposes to Ha-ni and decides to be a doctor instead of inheriting his father's gaming company. * Jung So-min as Oh Ha-ni : Oh Ha-ni is a not so bright girl who struggles academically and is at the bottom of her class. She has had a crush on Baek Seung-jo, the smartest and most handsome boy in the whole school, for three years. One day, Ha-ni decides to write a love letter for Seung-jo but Seung-jo rejects her publicly, correcting the grammar in her letter. Fate happens when an earthquake strikes Ha-ni's newly built home and they are invited to stay with her father's childhood friend, who happens to be Seung-jo's father. Seung-jo is cold to her at first, but he eventually falls for her and their relationship develops. She later marries Seung-jo and decides to become a nurse. * Lee Tae-sung as Bong Joon-gu : Bong Joon-gu has been in love with Oh Ha-ni since his first year of High School. He loves her so much that he follows her everywhere and encourages her, hoping that she will feel the same way. He is devastated when he finds out Ha-ni is dating Seung-jo, but does not give up on her until he finds out that she is marrying Seung-jo. However, he later meets a girl named Chris who has a crush on him, and they start a relationship at the end of the series. * Lee Si-young as Yoon Hae-ra : She is considered to be Baek Seung-jo's female equivalent. She is smart, good-looking and good at tennis like Seung-jo. She takes an interest in him at college, but decides to give up on him when Seung-jo and Ha-ni get married. She later shows interest for Kwang Kyung-soo, the tennis club's vice-president.

Supporting characters

;Baek and Oh families * Jung Hye-young as Hwang Geum-hee, Seung-jo's mother * Oh Kyung-soo as Baek Soo-chang, Seung jo's father *

Choi Won-hong Choi Won-hong (born December 14, 2000) is a South Korean actor. After discharged from the military in 2022, he signed a contract with Jung Man-sik Jung Man-sik (; born December 11, 1974) is a South Korean actor. His name is also romanized as ...

as Baek Eun-jo, Seung-jo's brother *

Kang Nam-gil Kang Nam-gil (born August 27, 1958) is a South Korean actor. Kang made his acting debut as a 9-year-old child actor in 1966. He later transitioned to adult roles in 1981 with ''Let Us Love'' written by Kim Soo-hyun (and dropped out of Hanyang ...

as Oh Ki-dong, Ha-ni's father ;Tennis club *

Choi Sung-kook Choi Sung-kook (born 2 December 1970) is a South Korean actor. Career Choi developed an interest in acting from a young age. He studied drama at Seoul University of Arts in the 1990s and launched his career in 1995. Personal life In Septemb ...

as Kwang Kyung-soo * Yoon Bo-hyun as Tennis team captain ;Extended cast * Hong Yoon-hwa as Jung Joo-ri, Ha-ni's best friend. * Yoon Seung-ah as Dokgo Min-ah, Ha-ni's best friend. * Choi Sung-joon as Kim Gi-tae. * Jang Ah-young as Hong Jang-mi. * Bye Bye Sea as Bong Joon-gu's followers. * Hwang Hyo-eun as Song Kang-yi, Ha-ni's homeroom teacher. * Song Yong-shik as Song Ji-oh. * Moon Hoe-won as Head Teacher Hwang. * Abigail Alderete as Chris.

Reception

Ratings

Awards and nominations

Soundtrack

Epilogue

To show Ha-ni and Seung-jo's married life, ''Playful Kiss: Special Edition'' was released on

beginning November 2, 2010. The seven 10-minute

webisode A webisode (portmanteau of "web" and "episode") is an episode of a series that is distributed as part of a web series or on streaming television. It is available as either for download or in streaming, as opposed to first airing on broadcast or c ...

s were subtitled in English, Japanese, Chinese, and Spanish, among others. The online series was popular, with the first episode initially receiving over 1,000,000 hits in the first two days, and over 19,000,000 hits (and counting) for the entire 7 episodes. Kim Hyun-joong was later interviewed by Anna Coren on CNN's ''

TalkAsia ''TalkAsia'' is a weekly half-hour interview show on CNN International, produced from the network's Asia-Pacific headquarters in Hong Kong. Each month, the show features a candid and in-depth conversation between a CNN correspondent and a newsm ...

'' in which he discussed the significance of

in spreading awareness about Korean culture.

Theatrical version

On October 19, 2012 it was announced that the drama would be edited down into a film version. This theatrical edition was released exclusively in Japan on a limited run to selected theaters in

Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, ...

and

Osaka is a designated city in the Kansai region of Honshu in Japan. It is the capital of and most populous city in Osaka Prefecture, and the third most populous city in Japan, following Special wards of Tokyo and Yokohama. With a population of ...

in December 2012. It was screened with the original Korean dialogue with subtitles in Japanese. Afterwards, a DVD of the theatrical edition was also released in Japan.

References

External links

''Playful Kiss'' official MBC website
* * * {{Itazura na Kiss Korean-language television shows MBC TV television dramas 2010 South Korean television series debuts 2010 South Korean television series endings South Korean television dramas based on manga South Korean romantic comedy television series South Korean teen dramas Itazura na Kiss