Place Vertu is a

shopping mall A shopping mall (or simply mall) is a North American term for a large indoor shopping center, usually anchored by department stores. The term "mall" originally meant a pedestrian promenade with shops along it (that is, the term was used to refe ...

in the borough of Saint-Laurent in

Montreal Montreal ( ; officially Montréal, ) is the second-most populous city in Canada and most populous city in the Canadian province of Quebec. Founded in 1642 as '' Ville-Marie'', or "City of Mary", it is named after Mount Royal, the triple ...

Quebec Quebec ( ; )According to the Canadian government, ''Québec'' (with the acute accent) is the official name in Canadian French and ''Quebec'' (without the accent) is the province's official name in Canadian English is one of the thirtee ...

, Canada. It is located on

Côte-Vertu Boulevard Côte-Vertu Boulevard (french: Boulevard de la Côte-Vertu) is a boulevard in the Saint-Laurent borough in Montreal, Quebec. It crosses the borough from north-east to south-west of the Air Canada Technical Center to the west of the Chomedey High ...

, at the corner of Cavendish Boulevard. The mall is about in size, and has a high-rise building.

Stores

Anchors are Canadian Tire, Marché Adonis, Sports Experts/Atmosphere,

Winners Winners Merchants International L.P is a chain of off-price Canadian department stores owned by TJX Companies. It offers brand name clothing, footwear, bedding, furniture, fine jewelry, beauty products, and housewares. Products are at a 20-60 ...

Dollarama Dollarama is a Canadian dollar store retail chain headquartered in Montreal. Since 2009 it is Canada's largest retailer of items for five dollars or less. Dollarama has over 1400 stores and has a presence in every province of Canada; Ontario has ...

, and

Uniprix Uniprix is a pharmacy chain founded in 1977 and based in Saint-Leonard, Montreal, Quebec. It operates under four brands: Uniprix, Unipharm, Clinique Santé and Uniclinique (inside clinics). Combining its four brands, Uniprix is the second-lar ...

. There is also a food court. The mall has many outlets.

History

Place Vertu's anchors on its debut on August 28, 1975 were The Bay,

Kmart Kmart Corporation ( , doing business as Kmart and stylized as kmart) is an American retail company that owns a chain of big box department stores. The company is headquartered in Hoffman Estates, Illinois, United States. The company was inc ...

and

Dominion The term ''Dominion'' is used to refer to one of several self-governing nations of the British Empire. "Dominion status" was first accorded to Canada, Australia, New Zealand, Newfoundland, South Africa, and the Irish Free State at the 192 ...

for a total of 110 stores. Although

Sears Sears, Roebuck and Co. ( ), commonly known as Sears, is an American chain of department stores founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began a ...

was also among the original tenants that signed with Place Vertu, it opened its doors two months after the other stores on October 29. The mall was expanded in the 1980s when a corridor was added, going from the center court to a new Pascal's hardware store. Another corridor with an office tower was added in the mid-1980s from The Bay to Pascal's. Dominion was converted into a

Provigo Provigo is a grocery retailer based in Quebec, Canada, consisting of over 300 stores and franchises throughout the province. It operates a retailing chain of stores and distribution warehouses. It is owned by Loblaw Companies Limited. The chain' ...

on July 13, 1981, Pascal's former space occupied by

Zellers Zellers was a Canadian discount department retail chain and is currently a brand name owned by the Hudson's Bay Company (HBC). Founded in 1931 in London, Ontario, in later decades it was based in Brampton, Ontario. Zellers was acquired by HBC ...

in 1991, Provigo was converted once more into a Maxi in 1994 and

's former store space was occupied by Canadian Tire in 2000. Maxi closed in 2001. The Bay closed in May 2007; Zellers relocated to The Bay's vacated location in the same year. Since 2008, the mall has been renovated and now include tenants such as Urban Planet,

, Laura/Laura+/Laura Petite Outlet, Browns Outlet,

Starbucks Coffee Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had 33,833 stores in 80 cou ...

(taking Subway's old space after that location moved to the food court). Marché Adonis took the space of Maxi in 2009. Additionally, the mall space between Zellers and the food court was turned into a

(which had moved from the

strip mall A strip mall, strip center or strip plaza is a type of shopping center common in North America where the stores are arranged in a row, with a sidewalk in front. Strip malls are typically developed as a unit and have large parking lots in front. ...

across the street) and the existing tenants from this section were relocated elsewhere in the mall. Zellers old space (formerly Pascal's) remained empty, but was replaced by

Gold's Gym Gold's Gym International, Inc. is an American chain of international co-ed fitness centers (commonly referred to as gyms) originally started by Joe Gold in Venice Beach, California. Each gym offers a variety of cardio and strength training equi ...

in 2012. After more than 20 years in the mall, Zellers closed in December 2012 and was succeeded the following year by

Target Target may refer to: Physical items * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, f ...

, but it was closed in 2015, and Sports Experts/Atmosphere relocated to that space in November 10, 2016, using only 53,000 square feet of the emplacement. Sears closed in October 2017 and is replaced by Continental/Joe Fresh.

Ownership

Place Vertu was originally the property of Cambridge Leaseholds with co-ownership by both

Simpsons-Sears Sears Canada Inc. was a publicly-traded Canadian company affiliated with the American-based Sears department store chain. In operation from 1952 until January 14, 2018, and headquartered in Toronto, Ontario, the company began as Simpsons-Sea ...

and the

Hudson's Bay Company The Hudson's Bay Company (HBC; french: Compagnie de la Baie d'Hudson) is a Canadian retail business group. A fur trading business for much of its existence, HBC now owns and operates retail stores in Canada. The company's namesake business di ...

. It was one of Cambridge's only shopping malls in the

province A province is almost always an administrative division within a country or state. The term derives from the ancient Roman '' provincia'', which was the major territorial and administrative unit of the Roman Empire's territorial possessions ou ...

of Quebec. In 2001, Cambridge merged with Ivanhoe to become

Ivanhoe Cambridge ''Ivanhoe: A Romance'' () by Walter Scott is a historical novel published in three volumes, in 1819, as one of the Waverley novels. Set in England in the Middle Ages, this novel marked a shift away from Scott’s prior practice of setting ...

; Place Vertu became the property of this combined company. Ten years later, in 2011, Ivanhoe Cambridge sold the mall to Primaris. Place Vertu is now managed by the Westcliff Group.

Public transit

STM buses stop around the mall, while the Exo buses stop nearby at Côte-Vertu and Beaulac.

References

External links