Pirma is a Mexican

sports equipment Sports equipment, sporting equipment, also called sporting goods, are the tools, materials, apparel, and gear used to compete in a sport and varies depending on the sport. The equipment ranges from balls, nets, and protective gear like helmets. ...

manufacturing company Manufacturing is the creation or production of goods with the help of equipment, labor, machines, tools, and chemical or biological processing or formulation. It is the essence of secondary sector of the economy. The term may refer to a range ...

. It began in 1990 in Mexico and expanded in the Americas. The company commercialises men's and women's urban clothing and apparel (including jackets, t-shirts, and shorts),

sports uniforms Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, th ...

athletic shoes Sneakers (also called trainers, athletic shoes, tennis shoes, gym shoes, kicks, sport shoes, flats, running shoes, or runners) are shoes primarily designed for sports or other forms of physical exercise, but which are now also widely used fo ...

goalkeeper glove In association football, kit (also referred to as a strip or uniform) is the standard equipment and attire worn by players. The sport's Laws of the Game (association football), rules specify the minimum kit which a player must use, and also proh ...

s, and

footballs A football is a ball inflated with air that is used to play one of the various sports known as football. In these games, with some exceptions, goals or points are scored only when the ball enters one of two designated goal-scoring areas; football ...

. Company's products include a variety of sports such as

football Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly c ...

basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appr ...

boxing Boxing (also known as "Western boxing" or "pugilism") is a combat sport in which two people, usually wearing protective gloves and other protective equipment such as hand wraps and mouthguards, throw punches at each other for a predetermined ...

running Running is a method of terrestrial locomotion allowing humans and other animals to move rapidly on foot. Running is a type of gait characterized by an aerial phase in which all feet are above the ground (though there are exceptions). This is ...

, and

tennis Tennis is a racket sport that is played either individually against a single opponent ( singles) or between two teams of two players each ( doubles). Each player uses a tennis racket that is strung with cord to strike a hollow rubber ball ...

. It also sells accessories such as bags,

cap A cap is a flat headgear, usually with a visor. Caps have crowns that fit very close to the head. They made their first appearance as early as 3200 BC. Caps typically have a visor, or no brim at all. They are popular in casual and informal se ...

s, and

s. Pirma has about 200 stores in Mexico, supplied by its two plants in León and San Francisco del Rincón both in the state of

Guanajuato Guanajuato (), officially the Free and Sovereign State of Guanajuato ( es, Estado Libre y Soberano de Guanajuato), is one of the 32 states that make up the Federal Entities of Mexico. It is divided into 46 municipalities and its capital city i ...

, with nearly 3,000 employees. Apart from Mexico, the firm operates in

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

Costa Rica Costa Rica (, ; ; literally "Rich Coast"), officially the Republic of Costa Rica ( es, República de Costa Rica), is a country in the Central American region of North America, bordered by Nicaragua to the north, the Caribbean Sea to the no ...

El Salvador El Salvador (; , meaning " The Saviour"), officially the Republic of El Salvador ( es, República de El Salvador), is a country in Central America. It is bordered on the northeast by Honduras, on the northwest by Guatemala, and on the south b ...

Panama Panama ( , ; es, link=no, Panamá ), officially the Republic of Panama ( es, República de Panamá), is a transcontinental country spanning the southern part of North America and the northern part of South America. It is bordered by Cos ...

, and the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

, exporting 10% of its products to those countries.

History

The origins of the company can be traced back to 1987 when entrepreneur Rafael León started to produce

shoe sole A shoe is an item of footwear intended to protect and comfort the human foot. They are often worn with a sock. Shoes are also used as an item of decoration and fashion. The design of shoes has varied enormously through time and from culture to ...

s in

San Francisco del Rincón San Francisco del Rincón is a city and municipality in the western part of the state of Guanajuato, Mexico. The city serves as the municipal seat for the municipality of San Francisco del Rincón. The city lies at the extreme northwest corner of t ...

(

) through its own company, "Caribbean". Three years later it entered into production of

athletic footwear Sneakers (also called trainers, athletic shoes, tennis shoes, gym shoes, kicks, sport shoes, flats, running shoes, or runners) are shoes primarily designed for sports or other forms of physical exercise, but which are now also widely used f ...

. The company was known as "Pirma-Brasil" until 1999 when the word Brasil was suppressed due to registration of brands including countries names was not allowed. By 2013, Pirma concentrated 8% of sporting goods production in Mexico, positioning it as the 6th company in this sector.PORTAFOLIO DE MARCAS: ¿QUÉ HAY DETRÁS DE PIRMA?
by Fernando Galvan on Merca20, 13 Mar 2018 In 2018, Pirma signed a deal with Mexican multimedia company

Grupo Televisa Grupo Televisa is a Mexican multimedia mass media company. A major Latin American mass media corporation, it often presents itself as the largest producer of Spanish-language content. In April 2021, Televisa and Univision Communications announce ...

to provide clothing for all its staff during the

2018 FIFA World Cup The 2018 FIFA World Cup was the 21st FIFA World Cup, the quadrennial world championship for men's national Association football, football teams organized by FIFA. It took place in Russia from 14 June to 15 July 2018, after the country was awa ...

held in

Russia Russia (, , ), or the Russian Federation, is a List of transcontinental countries, transcontinental country spanning Eastern Europe and North Asia, Northern Asia. It is the List of countries and dependencies by area, largest country in the ...

. The company supplied about 200 workers (including cameramen, photographers and hosts) of the "Televisa Deportes" division that travelled to Russia to cover the competition.PIRMA, LA EMPRESA MEXICANA QUE GOLEA EN EL MUNDIAL DE RUSIA 2018
by Mara Echeverría on Laiyka.com, 4 Jul 2018

Sponsorships

Boxing

Boxers

Jorge Arce Jorge Armando Arce Armenta (; born July 27, 1979), best known as Jorge Arce, is a Mexican former professional boxer who competed from 1996 to 2014. He is a multiple-time world champion, and the second boxer from Mexico to win world titles in ...

* Juan Manuel Marquéz *

Julio César Chávez Jr. Julio César Chávez Carrasco (born 16 February 1986), best known as Julio César Chávez Jr., is a Mexican professional boxer who held the WBC middleweight title from 2011 to 2012. He is the son of former three-division world champion of bo ...

* Diego Mau * Angel Figueroa

Football

Club teams

Luziânia Luziânia is municipality in the state of Goiás, Brazil. This city is a producer of agricultural products including soybeans and beans. Location Luziânia is located 68 km south of Brasília and is part of the area, called Entorno do Dist ...

* Santa Maria * Brasilia * Bosque Formosa * Everton *

Club Sport Herediano Club Sport Herediano (), commonly known as Herediano and nicknamed El Team, is a Costa Rican multisport club based in Heredia, Heredia province. Although they compete in a number of different sports, Herediano is mostly known for its association ...

* Coatepeque * Juticalpa FC *

Real Sociedad Real Sociedad de Fútbol, S.A.D., more commonly referred to as Real Sociedad (; ''Royal Society''), La Real in Spanish, Erreala in Basque, is a Spanish professional sports club in the city of San Sebastián, Basque Country, founded on 7 Septem ...

Necaxa Impulsora del Deportivo Necaxa S.A. de C.V. (); often simply known as Necaxa, is a Mexican professional football club in Liga MX based in the city of Aguascalientes. It plays in the Estadio Victoria. History Foundation (Light and Power Comp ...

* León *

Morelia Morelia (; from 1545 to 1828 known as Valladolid) is a city and municipal seat of the municipality of Morelia in the north-central part of the state of Michoacán in central Mexico. The city is in the Guayangareo Valley and is the capital and larg ...

Loros The ''loros'' ( gr, λῶρος, lōros) was a long, narrow and embroidered cloth, which was wrapped around the torso and dropped over the left hand. It was one of the most important and distinctive parts of the most formal and ceremonial type o ...

* Ocelotes *

Zacatecas , image_map = Zacatecas in Mexico (location map scheme).svg , map_caption = State of Zacatecas within Mexico , coordinates = , coor_pinpoint = , coordinates_footnotes = , subdivision_type ...

* Coyotes de Tlaxcala * Loros De Colima

Players

* Andres Rios * Damian Alvarez * Daniel Ludueña *

Mauro Formica Mauro Abel Formica (born 4 April 1988) is an Argentine professional footballer who plays as an attacking midfielder for Colón. He is nicknamed ''El Gato'' (''The Cat''). Career Newell's Old Boys Having signed a professional contract, Formica ...

Rico The Racketeer Influenced and Corrupt Organizations (RICO) Act is a United States federal law that provides for extended criminal penalties and a civil cause of action for acts performed as part of an ongoing criminal organization. RICO was en ...

Peter Byers Peter Byers (born 20 October 1984) is an Antiguan footballer who plays professionally for SAP FC and the Antigua and Barbuda national team as a striker. Club career Born in Bolans Village, Byers spent his early career in his native Antigua ...

* Lucas Silva * Wilson Tiago *

David Testo David Testo (born August 7, 1981) is an American retired soccer player who, after his playing career ended in 2011, became the first male American professional player of that sport to come out as gay. Testo played professionally from 2003 to 2 ...

* Joe Di Buono *

Simon Gatti Simon Gatti (born February 16, 1981) is a Canadian former soccer player and current head coach for thMontreal Impact Academys U-14 team. He initially began his career in his home region of Niagara with St. Catharines Wolves in the Canadian Pro ...

* Stephen deRoux * Jorge Kalu Gastelum *

Flavio Santos Flavio Jesús Santos Carrillo (born 1 March 1987) is a Mexican professional footballer who plays as a winger. Santos began his playing career in the Atlas youth teams in 2006. He managed to break into the first team on February 2, 2008, during ...

Vicente Matias Vuoso Vicente is an Italian, Spanish, and Portuguese name. Like its French variant, Vincent, it is derived from the Latin name ''Vincentius'' meaning "conquering" (from Latin ''vincere'', "to conquer"). Vicente may refer to: Location *São Vicente, Cap ...

* Edwin Hernández * Ignacio González *

Martín Bravo Martín Ivan Bravo (born 19 September 1986) is an Argentine football manager and former player. He played as a striker. Career Bravo was born in Santa Fe. After a slow start to his career with his home town club Colón de Santa Fe In 2007, h ...

Christian Valdez Christian de Jesús Valdez Loaiza (born 5 May 1984) is a former Mexican professional footballer who last played as a midfielder for Jaguares de Jalisco. Career Puebla In December 2015, Puebla announced that Valdez would be joining the team o ...

* Adrian Cortes * Severo Meza *

Maribel Domínguez Maribel Domínguez Castelán (born 18 November 1978) is a Mexican former Association football, footballer who played for the Chicago Red Stars during 2013 Chicago Red Stars season, 2013 season of the National Women's Soccer League, and was cap ...

Carlos Esquivel Carlos Esquivel Silva (born 10 April 1982) is a Mexican former professional footballer who played as a winger. Club career Esquivel uprooted through the younger divisions of Toluca, and debuted in Apertura 2005 with then coach Américo Galle ...

* Jorge Iván Estrada * Fernando Espinosa *

Juan Carlos Medina Juan Carlos Medina Alonso (born 22 August 1983) is a Mexican former professional footballer who played as a midfielder. Club career Juan Carlos Medina debuted with Atlas on 31 August 2003 in a league match against Tecos UAG. With Atlas, he made ...

* Rodolfo Salinas *

Joel Huiqui Joel Adrián Huiqui Andrade (born 18 February 1983) is a Mexican former professional footballer who played as a centre-back. His paternal surname is of Mayo origin (indigenous people of Sonora and Sinaloa). Career Joel Huiqui started his career ...

* Gil Burón * Carlos Felipe Rodriguez *

Miguel Sabah Miguel Sabah Rodríguez (born 14 November 1979) is a Mexican former professional footballer who played as a striker. Throughout his career, he played for Guadalajara, Cruz Azul, Monarcas Morelia, and Club León. Sabah made his debut in the ...

* Leobardo Lopez * Mauricio Castañeda *

Osmar Mares Osmar Mares Martínez (born 17 June 1987) is a Mexican former professional footballer who played as a left-back. Mares has been capped for the Mexico national team at the U-20 level, and played in the 2007 FIFA U-20 World Cup in Canada. Career ...

Carlos Ochoa Carlos Augusto Ochoa Mendoza (born 5 March 1978) is a Mexican former professional footballer who played as a striker. He started his career as a substitute for Necaxa in 1999, and was part of their squad that finished third in the 2000 FIFA ...

* Luis Esqueda * Mario de Luna * Alexandro Alvarez *

Fausto Pinto Fausto Manuel Pinto Rosas (born 8 August 1983) is a Mexican former professional footballer who played as a left-back. Club career On December 23, 2008, Fausto Pinto left C.F. Pachuca and started playing with Cruz Azul. Hugo Sánchez, Mexican co ...

* Oscar Fernandez * Oscar Vera

References

External links

* {{Running shoe brands Clothing companies established in 1990 Sporting goods manufacturers of Mexico Sportswear brands Mexican brands