Pinkvilla is an Indian entertainment and lifestyle platform. As of June 2022, Pinkvilla has over 5,00,00,000 visitors on its website and app.

Overview

Pinkvilla covers entertainment and lifestyle stories. Its coverage extends to

Bollywood Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, refers to the film industry based in Mumbai, engaged in production of motion pictures in Hindi language. The popular term Bollywood, is a portmanteau of "Bombay" (fo ...

Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywoo ...

, South Cinema, and Korean entertainment as well as fashion, food, travel, health, and many others. Comscore revealed that Pinkvilla was the top entertainment portal in India for March 2019.

History

Launched in May 2007, Pinkvilla was founded by Nandini Shenoy, who formally worked at Microsoft as a software engineer. The site initially operated solely from the US with no connections to Indian media. Nandini formed a network of photographers to work with Pinkvilla, allowing the platform to gain readers in 2009 when some photos of Sonam Kapoor went viral. In 2013, Pinkvilla formed its first editorial team in Mumbai, setting up its first office in 2015. In 2020, the platform recorded more than 30 million unique monthly visitors. In the same year, it also announced the launch of its two new Pinkvilla properties, "HallyuTalk" and "Pinkvilla Rooms". HallyuTalk is the first Korean entertainment platform launched extensively in the country.

Sub-verticals

* Pinkvilla South * Pinkvilla Telly * Pinkvilla Fashion * Pinkvilla USA * Pinkvilla Rooms * HindiRush * Pinkvilla Telugu * HallyuTalk

Events

The platform Pinkvilla’s first event collaboration was with Lux, for the Lux Golden Rose Awards in 2018. In 2022, Pinkvilla witnessed two large-scale events, Pinkvilla Style Icons and HallyuTalk Awards. Pinkvilla Style Icons is the first independent on-ground event for Pinkvilla. Its first edition was held on 16 June 2022 and marked fifteen years in business for the brand. The HallyuTalk awards was India's first awards show to recognize Korean entertainment at a large scale, garnering a reach of over 275 million.

References

External links

* Online magazines published in India 2007 establishments in India Film magazines published in India Hindi-language magazines Telugu-language magazines {{entertainment-website-stub