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A pin-back button or pinback button, pin button, button badge, or simply pin-back or badge, is a
button A button is a fastener that joins two pieces of fabric together by slipping through a loop or by sliding through a buttonhole. In modern clothing and fashion design, buttons are commonly made of plastic but also may be made of metal, wood, ...
or
badge A badge is a device or accessory, often containing the insignia of an organization, which is presented or displayed to indicate some feat of service, a special accomplishment, a symbol of authority granted by taking an oath (e.g., police and fi ...
that can be temporarily fastened to the surface of a
garment Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural ...
using a
safety pin The safety pin is a variation of the regular pin which includes a simple spring mechanism and a clasp. The clasp forms a closed loop to properly fasten the pin to whatever it is applied to and covers the end of the pin to protect the user from ...
, or a
pin A pin is a device used for fastening objects or material together. Pin or PIN may also refer to: Computers and technology * Personal identification number (PIN), to access a secured system ** PIN pad, a PIN entry device * PIN, a former Dutch ...
formed from
wire Overhead power cabling. The conductor consists of seven strands of steel (centre, high tensile strength), surrounded by four outer layers of aluminium (high conductivity). Sample diameter 40 mm A wire is a flexible strand of metal. Wire is co ...
, a
clutch A clutch is a mechanical device that engages and disengages power transmission, especially from a drive shaft to a driven shaft. In the simplest application, clutches connect and disconnect two rotating shafts (drive shafts or line shafts). ...
or other
mechanism Mechanism may refer to: *Mechanism (engineering), rigid bodies connected by joints in order to accomplish a desired force and/or motion transmission *Mechanism (biology), explaining how a feature is created *Mechanism (philosophy), a theory that a ...
. This fastening mechanism is anchored to the back side of a button-shaped metal disk, either flat or concave, which leaves an area on the front of the button to carry an image or printed message. The word is commonly associated with a
campaign button A campaign button is a pin used during an election as political advertising for (or against) a candidate or political party, or to proclaim the issues that are part of the political platform. In the United States, political buttons date as far b ...
used during a
political campaign A political campaign is an organized effort which seeks to influence the decision making progress within a specific group. In democracy, democracies, political campaigns often refer to election, electoral campaigns, by which representatives a ...
. The first design for a pin-back button in the United States was patented in 1896, and contemporary buttons have many of the same design features.


History

Buttons have been used around the world to allow people to personally promote/advertise their political affiliations. In 1787
Josiah Wedgwood Josiah Wedgwood (12 July 1730 – 3 January 1795) was an English potter, entrepreneur and abolitionist. Founding the Wedgwood company in 1759, he developed improved pottery bodies by systematic experimentation, and was the leader in the indus ...
of the Wedgwood pottery dynasty ordered the production of the
Wedgwood anti-slavery medallion The Wedgwood anti-slavery medallion was an abolitionist symbol produced and distributed by British potter and entrepreneur Josiah Wedgwood in 1787 as a seal for the '' Society for the Abolition of the Slave Trade''. The medallion depicts a kneelin ...
to promote the British anti-slavery movement to the House of Commons. This is believed to be the first use of a slogan on a product and a forerunner of today's political campaign button. The original was a stamp for wax but the image was later reproduced by Wedgewood as a porcelain cameo. In the United States since the first
presidential inauguration A presidential inauguration is a ceremonial event centered on the formal transition of a new president into office, usually in democracies where this official has been elected. Frequently, this involves the swearing of an oath of office. Examples ...
in 1789, George Washington's supporters wore buttons imprinted with a
slogan A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. Th ...
. These early buttons were sewn to the lapel of a coat or worn as a
pendant A pendant is a loose-hanging piece of jewellery, generally attached by a small loop to a necklace, which may be known as a "pendant necklace". A pendant earring is an earring with a piece hanging down. Its name stems from the Latin word ' ...
on a string. Some of the earliest campaign buttons to feature photographs were produced to promote the
political platform A political party platform (US English), party program, or party manifesto (preferential term in British & often Commonwealth English) is a formal set of principle goals which are supported by a political party or individual candidate, in order ...
of
Abraham Lincoln Abraham Lincoln ( ; February 12, 1809 – April 15, 1865) was an American lawyer, politician, and statesman who served as the 16th president of the United States from 1861 until his assassination in 1865. Lincoln led the nation throu ...
in 1860. Benjamin S. Whitehead patented the first innovation to the design in 1893 by inserting a sheet of transparent film made of
celluloid Celluloids are a class of materials produced by mixing nitrocellulose and camphor, often with added dyes and other agents. Once much more common for its use as photographic film before the advent of safer methods, celluloid's common contemporary ...
over a photograph mounted on a
badge A badge is a device or accessory, often containing the insignia of an organization, which is presented or displayed to indicate some feat of service, a special accomplishment, a symbol of authority granted by taking an oath (e.g., police and fi ...
to protect the image from scratches and abrasion. Whitehead had patents for various designs of ornamental badges and
medal A medal or medallion is a small portable artistic object, a thin disc, normally of metal, carrying a design, usually on both sides. They typically have a commemorative purpose of some kind, and many are presented as awards. They may be int ...
lions previously, patented as early as 1892. Another patent was issued to Whitehead & Hoag on 21 July 1896 for a "Badge Pin or Button" which used a metal pin anchored to the back of the button to fasten the badge.
My present invention has reference to improvements in badges for use as lapel pins or buttons, or other like uses, and has for its primary object to provide ... a novel means for connecting the ornamental shell or button to the bar or pin for securing the badge to the lapel of the coat. "Badge Pin or Button" by George B. Adams Assignor for Whitehead & Hoag Company of New Jersey, issued 21 July 1896
Other improvements and modifications to the basic design were patented in the following years by other inventors. "Backing for Display Buttons", issued 25 October 1904 by David Pudlin Early pin-back buttons from 1898 were printed with a popular
cartoon A cartoon is a type of visual art that is typically drawn, frequently animated, in an unrealistic or semi-realistic style. The specific meaning has evolved over time, but the modern usage usually refers to either: an image or series of image ...
character,
The Yellow Kid The Yellow Kid (Mickey Dugan) is an American comic strip character that appeared from 1895 to 1898 in Joseph Pulitzer's ''New York World'', and later William Randolph Hearst's ''New York Journal''. Created and drawn by Richard F. Outcault in t ...
, and offered as prizes with chewing gum or tobacco products to increase sales. These buttons were produced with a concave opening on the back side (which provided space to insert advertising), or with a closed back, filled with metal insert and fastener. These are called "open back" and "closed back" buttons. In 1945, the
Kellogg Company The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toast ...
, the pioneer in cereal box prizes, inserted prizes in the form of pin-back buttons into each box of
Pep Cereal Pep was a brand of whole-wheat breakfast cereal produced by the Kellogg Company, and introduced in 1923, which became the first to be fortified with vitamins B and D in 1938. Pep was a long-running rival to Wheaties, and also the sponsor of M ...
. Pep pins have included U.S. Army squadrons as well as characters from newspaper comics. There were 5 series of comic characters and 18 different buttons in each set, with a total of 90 in the collection.


See also

*
Badge A badge is a device or accessory, often containing the insignia of an organization, which is presented or displayed to indicate some feat of service, a special accomplishment, a symbol of authority granted by taking an oath (e.g., police and fi ...
*
Campaign button A campaign button is a pin used during an election as political advertising for (or against) a candidate or political party, or to proclaim the issues that are part of the political platform. In the United States, political buttons date as far b ...
*
Lapel pin A lapel pin, also known as an enamel pin, is a small pin worn on clothing, often on the lapel of a jacket, attached to a bag, or displayed on a piece of fabric. Lapel pins can be ornamental or can indicate the wearer's affiliation with an organiz ...
* Prizes *
Promotional merchandise Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag (mass nouns), tchot ...
*
Safety pin The safety pin is a variation of the regular pin which includes a simple spring mechanism and a clasp. The clasp forms a closed loop to properly fasten the pin to whatever it is applied to and covers the end of the pin to protect the user from ...


References


External links


The Busy Beaver Button Museum

Collection of United States Social Pinback Button
nowiki/>s. Yale Collection of Western Americana, Beinecke Rare Book and Manuscript Library. {{Authority control Badges Fashion accessories Sales promotion Collecting Ephemera