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Phyllis Cerf Wagner (born Helen Brown Nichols; April 13, 1916 – November 24, 2006), also known as Phyllis Fraser, was an American socialite, writer, publisher, and actress. She was a co-founder of
Beginner Books Beginner Books is the Random House imprint for young children ages 3–9, co-founded by Phyllis Cerf with Ted Geisel, more often known as Dr. Seuss, and his wife Helen Palmer Geisel. Their first book was Dr. Seuss's '' The Cat in the Hat'' ...
.


Early life

Fraser was born Helen Brown Nichols in
Kansas City, Missouri Kansas City (abbreviated KC or KCMO) is the largest city in Missouri by population and area. As of the 2020 United States census, 2020 census, the city had a population of 508,090 in 2020, making it the List of United States cities by populat ...
. Her mother was Verda Virginia Clendenin (née Owens), daughter of Walter and Saphrona Owens (née Ball), who were of
Welsh Welsh may refer to: Related to Wales * Welsh, referring or related to Wales * Welsh language, a Brittonic Celtic language spoken in Wales * Welsh people People * Welsh (surname) * Sometimes used as a synonym for the ancient Britons (Celtic peopl ...
ancestry. Her two maternal aunts were Jean Owens, wife of radio actor
Vinton Hayworth Vinton Hayworth (June 4, 1906 – May 21, 1970), also known as Jack Arnold and Vincent Haworth,Although some sources cite Vinton Hayworth's real surname as Haworthwhich clearly shows the surname as Hayworth. The genealogy site indicates that his ...
(uncle of
Rita Hayworth Rita Hayworth (born Margarita Carmen Cansino; October 17, 1918May 14, 1987) was an American actress, dancer and producer. She achieved fame during the 1940s as one of the era's top stars, appearing in 61 films over 37 years. The press coined th ...
), and Lela (Owens) McMath, mother of
Ginger Rogers Ginger Rogers (born Virginia Katherine McMath; July 16, 1911 – April 25, 1995) was an American actress, dancer and singer during the Classical Hollywood cinema, Golden Age of Hollywood. She won an Academy Award for Best Actress for her starri ...
. Not long after her birth, her mother moved to
Oklahoma City Oklahoma City (), officially the City of Oklahoma City, and often shortened to OKC, is the capital and largest city of the U.S. state of Oklahoma. The county seat of Oklahoma County, it ranks 20th among United States cities in population, and ...
, where Fraser resided until age 16.People: "Chris & Genevieve Cerf: She's Throwing Off Her Chains, but the Yoke Is on Him" By Laura H. Stevenson
October 06, 1975


Hollywood

At 16, she went to live with her aunt, Lela, and first cousin, Virginia, a dancer, in California. There, Virginia, who had become actress
Ginger Rogers Ginger Rogers (born Virginia Katherine McMath; July 16, 1911 – April 25, 1995) was an American actress, dancer and singer during the Classical Hollywood cinema, Golden Age of Hollywood. She won an Academy Award for Best Actress for her starri ...
, thought up Helen's new (professional) name and introduced her to the
Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywoo ...
scene. Between 1932 and 1939, Phyllis Fraser appeared in several movies, most notably '' Winds of the Wasteland'' (
1936 Events January–February * January 20 – George V of the United Kingdom and the British Dominions and Emperor of India, dies at his Sandringham Estate. The Prince of Wales succeeds to the throne of the United Kingdom as King E ...
) with
John Wayne Marion Robert Morrison (May 26, 1907 – June 11, 1979), known professionally as John Wayne and nicknamed The Duke or Duke Wayne, was an American actor who became a popular icon through his starring roles in films made during Hollywood's Go ...
and '' Little Men'' (
1934 Events January–February * January 1 – The International Telecommunication Union, a specialist agency of the League of Nations, is established. * January 15 – The 8.0 Nepal–Bihar earthquake strikes Nepal and Bihar with a maxi ...
). In 1932, Fraser had a role, later deleted, in the RKO film '' Thirteen Women''.


New York

In 1939, she left Hollywood for New York City to pursue a career in advertising at
McCann Erickson McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, expe ...
. Soon after her arrival, she was introduced by ''
The New Yorker ''The New Yorker'' is an American weekly magazine featuring journalism, commentary, criticism, essays, fiction, satire, cartoons, and poetry. Founded as a weekly in 1925, the magazine is published 47 times annually, with five of these issues ...
'' editor
Harold Ross Harold Wallace Ross (November 6, 1892 – December 6, 1951) was an American journalist who co-founded ''The New Yorker'' magazine in 1925 with his wife Jane Grant, and was its editor-in-chief until his death. Early life Born in a prospector' ...
to publishing magnate and
Random House Random House is an American book publisher and the largest general-interest paperback publisher in the world. The company has several independently managed subsidiaries around the world. It is part of Penguin Random House, which is owned by Germ ...
co-founder (and future ''
What's My Line? ''What's My Line?'' is a panel game show that originally ran in the United States on the CBS Television Network from 1950 to 1967, originally in black and white and later in color, with subsequent U.S. revivals. The game uses celebrity panelis ...
'' panelist)
Bennett Cerf Bennett Alfred Cerf (May 25, 1898 – August 27, 1971) was an American writer, publisher, and co-founder of the American publishing firm Random House. Cerf was also known for his own compilations of jokes and puns, for regular personal appearanc ...
, whom she married on September 17, 1940. They had two sons, Christopher Cerf, an author and composer-lyricist who has contributed numerous songs to ''
Sesame Street ''Sesame Street'' is an American educational children's television series that combines live-action, sketch comedy, animation and puppetry. It is produced by Sesame Workshop (known as the Children's Television Workshop until June 2000 ...
'', and Jonathan Cerf, the author of ''Big Bird's Red Book'' and the 1980 world champion of
Othello ''Othello'' (full title: ''The Tragedy of Othello, the Moor of Venice'') is a tragedy written by William Shakespeare, probably in 1603, set in the contemporary Ottoman–Venetian War (1570–1573) fought for the control of the Island of Cyp ...
, the board game. She wrote ''The ABC and Counting Book'', a children's book, and co-founded
Beginner Books Beginner Books is the Random House imprint for young children ages 3–9, co-founded by Phyllis Cerf with Ted Geisel, more often known as Dr. Seuss, and his wife Helen Palmer Geisel. Their first book was Dr. Seuss's '' The Cat in the Hat'' ...
, which is the Random House imprint for young children, along with Ted Geisel, more often known as Dr. Seuss, and his wife Helen Palmer Geisel. After Cerf's death on August 27, 1971, she married former
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
mayor Robert F. Wagner, Jr. on January 30, 1975. They remained married until Wagner died on February 12, 1991. She lived for the last half of the twentieth century, with each of her husbands, in a five-floor townhouse at 132 East 62nd Street. Despite an undistinguished façade, Denning & Fourcade did the décor. "It’s cozy and grand at the same time, but not elaborately fussy," said real estate agent John Glass in 2007 while the townhouse was for sale for 9.9 million dollars.


Death

Fraser died on November 24, 2006 in New York, following complications from a fall. She was 90 years old.


References


External links

* *
''I Can Read It All by Myself: The Beginner Books Story'' by Paul V. Allen
at University Press of Mississippi (May 2021 publication, 978-1496834041)

at ''The New York Times'' {{DEFAULTSORT:Fraser, Phyllis 1916 births 2006 deaths 20th-century American actresses Accidental deaths in New York (state) Actresses from Kansas City, Missouri Actresses from Oklahoma American film actresses American children's writers American publishers (people) American socialites American people of Welsh descent 21st-century American women