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Phileas Fogg is a brand of
Phileas Fogg is a brand of snack
A snack is a small portion of food generally eaten between meals. Snacks come in a variety of forms including packaged snack foods and other processed foods, as well as items made from fresh ingredients at home.
Traditionally, snacks are p ...
products in the United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...
that was created in 1982 by Derwent Valley Foods. The brand is named for Phileas Fogg
Phileas Fogg () is the protagonist in the 1872 Jules Verne novel ''Around the World in Eighty Days''. Inspirations for the character were the American entrepreneur George Francis Train and American writer and adventurer William Perry Fogg.
...
, the protagonist of Jules Verne
Jules Gabriel Verne (;''Longman Pronunciation Dictionary''. ; 8 February 1828 – 24 March 1905) was a French novelist, poet, and playwright. His collaboration with the publisher Pierre-Jules Hetzel led to the creation of the ''Voyages extraor ...
's ''Around the World in Eighty Days
''Around the World in Eighty Days'' (french: link=no, Le tour du monde en quatre-vingts jours) is an adventure novel by the French writer Jules Verne, first published in French in 1872. In the story, Phileas Fogg of London and his newly employe ...
'', and the products are made in Consett
Consett is a town in County Durham, England, about south-west of Newcastle upon Tyne. It had a population of 27,394 in 2001 and an estimate of 25,812 in 2019.
History
Consett sits high on the edge of the Pennines. Its' name originates in the ...
, County Durham
County Durham ( ), officially simply Durham,UK General Acts 1997 c. 23Lieutenancies Act 1997 Schedule 1(3). From legislation.gov.uk, retrieved 6 April 2022. is a ceremonial county in North East England.North East Assembly �About North East E ...
. When by Derwent Valley Foods was sold in 1993, its products were rebranded but poorly received, leading to a decline in popularity. The brand was relaunched in 2009.
Early years
The Phileas Fogg snack range was launched in 1982 by Derwent Valley Foods, a company founded by Roger McKechnie, Keith Gill, Ray McGhee and John Pike, who invested £67,000 of their own money. The aim was to create a snack targeted to adults and branded with a recognisable character. The range included different flavours "from around the world" such as miniature garlic breads and tortilla chips.Decline in the 1990s
Between the late 1980s and early 1990s, Phileas Fogg snacks achieved a turnover of more than £30 million. In 1993 the brand was purchased byUnited Biscuits
United Biscuits (UB) is a British multinational food manufacturer, makers of McVitie's biscuits, Jacob's Cream Crackers, and Twiglets. The company was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index. In Nove ...
for £24 million. The four founders left after the sale while United Biscuits made significant changes to the packaging and identity, precipitating a decline in popularity.
2009 relaunch
United Biscuits relaunched the brand in 2009 after research showed a large number of British consumers were still aware of it. the brand is still sold but is now owned by KP Snacks and consists of a much-revised product range.References
{{Reflist Snack food manufacturers of the United Kingdom Brand name snack foods British snack foods