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Peters Fashions, also known as Peters of Huddersfield, is a family-run
department store A department store is a retail establishment offering a wide range of consumer goods in different areas of the store, each area ("department") specializing in a product category. In modern major cities, the department store made a dramatic app ...
in the
market town A market town is a settlement most common in Europe that obtained by custom or royal charter, in the Middle Ages, a market right, which allowed it to host a regular market; this distinguished it from a village or city. In Britain, small rural ...
of
Huddersfield Huddersfield is a market town in the Kirklees district in West Yorkshire, England. It is the administrative centre and largest settlement in the Kirklees district. The town is in the foothills of the Pennines. The River Holme's confluence into ...
,
West Yorkshire West Yorkshire is a metropolitan and ceremonial county in the Yorkshire and Humber Region of England. It is an inland and upland county having eastward-draining valleys while taking in the moors of the Pennines. West Yorkshire came into exi ...
,
England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...
. The business has its origins in the department store
Kayes Kayes (Bambara language, Bambara: ߞߊߦߌ tr. ''Kayi'', Soninke language, Soninké: ''Xaayi'') is a city in western Mali on the Sénégal River with a population of 127,368 at the 2009 census. Kayes is the capital of the Kayes Region, administ ...
, founded in 1863. Ernest Whittle was joint managing director of Kayes until his death in 1976, when his sons Alan and Peter took over.
Family and Health: The family history of Peters department store - The Huddersfield Daily Examiner, 9 February 2011, ''Accessed 29 May 2013''.
In April 1982, Kayes, citing the recession and issues with town centre parking, announced their King Street store would close in July with a loss of 100 jobs. Peter Whittle who had worked at Kayes since 1948 used his share of the business to launch a store bearing his name; Peters. The store ran successfully for many years and remained a family business. Peter retired from the day-to-day running of the company and became company Chairman in 1991.
About Us - Peters, ''Accessed 29 May 2013''.
His son David and daughter-in-law Caroline took over the running of the company upon his retirement. In 2001 Wolverhampton-based Beatties, James Beattie opened a department store in the Kingsgate Centre
Beatties to Open Store in Huddersfield - Just-Style, 24 August 2001 ''Accessed 29 May 2013''.
and this,
Huddersfield History Since 1940 - Huddersfield One, ''Accessed 29 May 2013''.
coupled with losses from the cookshop and cashflow difficulties relating to difficult market conditions saw Peters placed in the hands of administrators, Kroll Inc., Kroll, in February 2006 after revealing losses of £312,000 on a gross turnover of £3 million. The Whittle family left the business and the administrators decided that the business was able to be saved and ran it as a going concern. Later in 2006 the Whittles with backing from one of their concession partners, Stephen Buck,
Buyout deal saves Emma Somerset - Drapers, 14 March 2008, ''Accessed 29 May 2013''.
were able to bring the store out of administration and resuming trading. The
BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
made a
television documentary Television documentaries are televised media productions that screen documentaries. Television documentaries exist either as a television documentary series or as a television documentary film. *Television documentary series, sometimes called d ...
series of three programmes, entitled 'The Department Store'. Produced by Richard Macer, it was about independent department stores and how they are surviving in the modern world in the face of stiff competition from chain stores. The second programme in the series, on Peters, was shown on
BBC Four BBC Four is a British free-to-air public broadcast television channel owned and operated by the BBC. It was launched on 2 March 2002
on 24 November 2008 and followed David and Caroline Whittle for six months as they attempted to turn around the stores fortunes. In September 2010, the Whittle family were able to regain control of the store, although this move was not widely broadcast at the time given the store's recent history and the couple's regret at having had to make people redundant in the past. The next generation of the family, Jonathan and Joseph Whittle have already been working for the firm and both are studying for business qualifications. The company has now re-launched and undergone a full re-brand including website and social media overhauls and is trading in fashion and accessories alongside operating a coffee shop.


References

{{Reflist, 3


External links


Official site
Department stores of the United Kingdom