Peter Schwarzenbauer (born October 19, 1959 in Weissenburg in Bavaria) is a German manager and member of the Board of BMW AG. He is responsible for the

MINI The Mini is a small, two-door, four-seat car, developed as ADO15, and produced by the British Motor Corporation (BMC) and its successors, from 1959 through 2000. Minus a brief hiatus, original Minis were built for four decades and sold during ...

BMW Motorrad BMW Motorrad is the motorcycle brand of BMW, part of its Corporate and Brand Development division. It has produced motorcycles since 1923, and achieved record sales for the fifth year in succession in 2015. With a total of 136,963 vehicles sold i ...

Rolls-Royce Rolls-Royce (always hyphenated) may refer to: * Rolls-Royce Limited, a British manufacturer of cars and later aero engines, founded in 1906, now defunct Automobiles * Rolls-Royce Motor Cars, the current car manufacturing company incorporated in ...

and Aftersales BMW Group.

Early life and education

Schwarzenbauer spent his school years in

Munich Munich ( ; german: München ; bar, Minga ) is the capital and most populous city of the States of Germany, German state of Bavaria. With a population of 1,558,395 inhabitants as of 31 July 2020, it is the List of cities in Germany by popu ...

and

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

, where he graduated from high school in

Nova Friburgo Nova Friburgo (, ger, Neufreiburg, , en, New Fribourg, commonly referred to as just "Friburgo") is a municipality in the state of Rio de Janeiro in southeastern Brazil. It is located in the mountainous region, in the Center Mesoregion of the stat ...

. From 1980 to 1984, he studied business administration with a focus on marketing at the

University of Applied Sciences A university of applied sciences (UAS), nowadays much less commonly called a polytechnic university or vocational university, is an institution of higher education and sometimes research that provides vocational education and grants academic de ...

in Munich and completed his studies with a degree in

business administration Business administration, also known as business management, is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising the business operations of an organization. From the point of view of management ...

(FH).

Career

After completing his studies, he began working for BMW AG's central marketing department as supervisor for overseas markets. In 1988, he was appointed as head of product events in marketing and sales. From 1990 to 1992, he worked as a business development manager in the Motorcycle Division of the BMW of North America. Two years later, he took over the sales management for Europe at BMW Motorrad in Munich. In 1994, Schwarzenbauer made the move to

Porsche AG Dr. Ing. h.c. F. Porsche AG, usually shortened to Porsche (; see #Pronunciation, below), is a German automobile manufacturer specializing in high-performance sports cars, SUVs and sedans, headquartered in Stuttgart, Baden-Württemberg, Germany ...

, where he became sales manager for Germany. From 1997 to 2003, he was Managing Director of Porsche Iberica S. A and from 2003 to 2008, he was the President and CEO of Porsche Cars North America Inc. On April 1, 2008, Schwarzenbauer was appointed to the board of management of

Audi AG Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide. The o ...

for marketing and sales. In April 2013, he returned to BMW as a board member and is since then responsible for the

, BMW-Motorrad,

and Aftersales BMW Group brands.

References

{{DEFAULTSORT:Schwarzenbauer, Peter BMW people 1959 births Audi people Porsche people Rolls-Royce Motor Cars Living people