Peter Pan (peanut butter)
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Peter Pan is an American brand of peanut butter that is marketed by
Post Consumer Brands Post Consumer Brands (previously Post Cereals and Postum Cereals; also known as simply "Post") is an American breakfast cereal manufacturer headquartered in Lakeville, Minnesota. The company, founded in 1895 by C. W. Post, owns a large portfoli ...
, part of
Post Holdings Post Holdings (officially Post Holdings, Inc.) is an American consumer packaged goods holding company headquartered in St Louis, Missouri with businesses operating in the center-of-the-store, refrigerated, foodservice and food ingredient categori ...
, and is named after the
J. M. Barrie Sir James Matthew Barrie, 1st Baronet, (; 9 May 1860 19 June 1937) was a Scottish novelist and playwright, best remembered as the creator of Peter Pan. He was born and educated in Scotland and then moved to London, where he wrote several succ ...
character Character or Characters may refer to: Arts, entertainment, and media Literature * ''Character'' (novel), a 1936 Dutch novel by Ferdinand Bordewijk * ''Characters'' (Theophrastus), a classical Greek set of character sketches attributed to The ...
. The product was introduced by
Swift & Company JBS USA Holdings, Inc. is an American food processing company and a wholly owned subsidiary of the multinational company JBS S.A. The subsidiary was created when JBS entered the U.S. market in 2007 with its purchase of Swift & Company. JBS speci ...
(originally through their "Derby Foods" subsidiary) in 1920 under the name "E. K. Pond" and renamed in 1928.


History

Originally packaged in a tin can with a turn key and reclosable lid, the product's packaging was changed to glass jars because of metal shortages during World War II. In 1988, Peter Pan was the first brand of peanut butter to be sold in plastic jars. The product was the main ingredient in Frankford Candy & Chocolate Company's now-discontinued product, Peter Pan Peanut Butter Cups. Past spokesmen for Peter Pan have included actor
Sterling Holloway Sterling Price Holloway Jr. (January 4, 1905 – November 22, 1992) was an American actor and voice actor who appeared in over 100 films and 40 television shows. He did voice acting for The Walt Disney Company, playing Mr. Stork in ''Dumbo'', Ad ...
, actor
Mark Linn-Baker Mark Linn-Baker (born June 17, 1954) is an American actor and director who played Benjy Stone in the film ''My Favorite Year'' and Larry Appleton in the television sitcom '' Perfect Strangers''. Early life and education Mark Linn-Baker was bo ...
, comedian
Alan Sues Alan Grigsby Sues (March 7, 1926 – December 1, 2011) was an American actor and comedian widely known for his roles on the 1968–1973 television series ''Rowan & Martin's Laugh-In''. Sues's on-screen persona was campy and outrageous. Typical o ...
, and game show host
Art James Art James (born Arthur Simeonovich Efimchick; October 15, 1929 – March 28, 2004) was an American game-show host, best known for shows such as ''The Who, What, or Where Game'', ''It's Academic''. and ''Pay Cards!'' He was also the announcer a ...
. In late August 2007, it was announced that Disney's version of the Peter Pan character would become the
mascot A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fi ...
for Peter Pan Peanut Butter, alongside many other characters from
Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
's 1953 animated film version to appear in their new
advertising campaign An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and conc ...
, possibly in 2009. This would not be the first time: in the mid-1950s, when Peter Pan cosponsored
ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
's ''
Disneyland Disneyland is a amusement park, theme park in Anaheim, California. Opened in 1955, it was the first theme park opened by The Walt Disney Company and the only one designed and constructed under the direct supervision of Walt Disney. Disney in ...
'' TV series,
Tinker Bell Tinker Bell is a fictional character from J. M. Barrie's 1904 play '' Peter Pan'' and its 1911 novelisation ''Peter and Wendy''. She has appeared in a variety of film and television adaptations of the Peter Pan stories, in particular the 1953 ...
often appeared in their ads during the program. In earlier versions of the product, Peter Pan was clearly pictured as a woman in a Peter Pan costume, rather than as a boy. This would have fit very nicely into the then-usual tradition of having the character played by an actress in J. M. Barrie's play or the musical made from it, were it not for the fact that the model used for the peanut butter label appeared very feminine, with long hair and a green skirt, unlike the actresses who had played Peter onstage. All of them had had their hair cropped short for the role and wore green pants rather than a long green skirt. Peter Pan Peanut Butter is currently sold in 10 varieties: Creamy Original, Crunchy Original, Creamy Whipped, Creamy Honey Roast, Crunchy Honey Roast, Natural Creamy, Natural Creamy Honey Roast, Original Almond Butter, Vanilla Roast Almond Butter, and Honey Roast Almond Butter. On December 8, 2020, Conagra announced that it would sell the Peter Pan brand to
Post Holdings Post Holdings (officially Post Holdings, Inc.) is an American consumer packaged goods holding company headquartered in St Louis, Missouri with businesses operating in the center-of-the-store, refrigerated, foodservice and food ingredient categori ...
. The transaction was completed on January 25, 2021.


Incidents


''Say When!!'' incident

During a 1964 episode of the
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
game show ''
Say When!! ''Say When!!'' is an American game show emceed by Art James which aired on NBC television from January 2, 1961, to March 26, 1965. The show was a Mark Goodson-Bill Todman production and James' only game show for them. Wayne Howell was the announ ...
'', host
Art James Art James (born Arthur Simeonovich Efimchick; October 15, 1929 – March 28, 2004) was an American game-show host, best known for shows such as ''The Who, What, or Where Game'', ''It's Academic''. and ''Pay Cards!'' He was also the announcer a ...
performed a commercial for Peter Pan, during which he unintentionally broke the glass jar he used as a prop. Before air time, James did a series of run-throughs, dropping a table knife into the near-empty Peter Pan jar, each time without incident. But when he did the actual commercial live on the air, the knife broke out the bottom of the jar and fell through onto his podium. Amid scattered laughter from the audience, James continued the spot as the bottom part of the jar came "unglued" from the peanut butter. At the end of the commercial, James finally lost his composure and stated that "It's great peanut butter; the jar is something else". The incident has been replayed on many TV blooper specials through the years.


Recall

In February 2007, Peter Pan and some
Great Value Walmart, Walmart, Inc., like many large retail and grocery chain stores, offers private brands (also called house brands or store brands), which are lower-priced alternatives to brand, name brand products. Apparel brands Major brands In March 2 ...
(
Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...
's store brand) peanut butters were linked to 425 cases of
salmonellosis Salmonellosis, more commonly known as food poisoning is a symptomatic infection caused by bacteria of the ''Salmonella'' type. It is also a food-borne disease and are defined as diseases, usually either infectious or toxic in nature, caused by a ...
across the United States.
Centers for Disease Control and Prevention The Centers for Disease Control and Prevention (CDC) is the national public health agency of the United States. It is a United States federal agency, under the Department of Health and Human Services, and is headquartered in Atlanta, Georgi ...
officials believe this is the first ''Salmonella'' outbreak involving peanut butter to occur in the United States. The recall involved both Peter Pan and some Great Value peanut butter with a product code starting with the digits "2111". The recall included all ConAgra-produced peanut butter sold in the United States since October 2004. Peter Pan products returned to stores in late August 2007. During the January 2009 peanut butter recall, the
Peanut Corporation of America Peanut Corporation of America (PCA) was a peanut-processing business which is now defunct as a result of one of the most massive and lethal food-borne contamination events in U.S. history. PCA was founded in 1977 and initially run by Hugh Parne ...
recalled 21 lots of peanut butter from their plant in
Blakely, Georgia Blakely is a city and the county seat of Early County, Georgia, United States. As of the 2010 census, it had a population of 5,068. It is located approximately halfway between Columbus and Tallahassee, Florida on U.S. Route 27. History Blakel ...
, over the possibility of ''Salmonella'' contamination. Although this initially caused concern among consumers, Peter Pan has confirmed that no ingredients used to make its peanut butter have come from any location operated by Peanut Corporation of America.


References


External links

* {{DEFAULTSORT:Peter Pan (Peanut Butter) Peanut butter brands Peter Pan Products introduced in 1920