Pert Plus
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Pert Plus is an American brand of
shampoo Shampoo () is a hair care product, typically in the form of a viscous liquid, that is used for cleaning hair. Less commonly, shampoo is available in solid bar format. Shampoo is used by applying it to wet hair, massaging the product into the ...
and conditioner (or 2-in-1) products. It was introduced in 1987 by
Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer he ...
as a reformulation of the existing Pert shampoo product introduced in 1980. It is known in New Zealand and Australia as Pert and in Asia as Rejoice.


History

Investment firm Najafi Companies acquired North American licensing rights to Pert Plus from P&G in 2006, moving its production to subsidiary Innovative Brands LLC. In 2010, Innovative sold Pert Plus and Sure to
Helen of Troy Helen of Troy, Helen, Helena, (Ancient Greek: Ἑλένη ''Helénē'', ) also known as beautiful Helen, Helen of Argos, or Helen of Sparta, was a figure in Greek mythology said to have been the most beautiful woman in the world. She was believe ...
. The company has several products for various hair types.


References

{{Reflist


External links


Official Pert Plus website
Former Procter & Gamble brands Shampoo brands Helen of Troy Limited