Caro is a brand of

roasted grain drink A cereal coffee (also known as grain coffee, roasted grain drink or roasted grain beverage) is a hot drink made from one or more cereal grains roasted and commercially processed into crystal or powder form to be reconstituted later in hot water ...

, a

caffeine Caffeine is a central nervous system (CNS) stimulant of the methylxanthine class. It is mainly used recreationally as a cognitive enhancer, increasing alertness and attentional performance. Caffeine acts by blocking binding of adenosine t ...

-free

coffee substitute Coffee substitutes are non-coffee products, usually without caffeine, that are used to imitate coffee. Coffee substitutes can be used for medical, economic and religious reasons, or simply because coffee is not readily available. Roasted grain b ...

made of roasted

barley Barley (''Hordeum vulgare''), a member of the grass family, is a major cereal grain grown in temperate climates globally. It was one of the first cultivated grains, particularly in Eurasia as early as 10,000 years ago. Globally 70% of barley pr ...

malt Malt is germinated cereal grain that has been dried in a process known as " malting". The grain is made to germinate by soaking in water and is then halted from germinating further by drying with hot air. Malted grain is used to make beer, wh ...

ed barley,

chicory Common chicory ('' Cichorium intybus'') is a somewhat woody, perennial herbaceous plant of the family Asteraceae, usually with bright blue flowers, rarely white or pink. Native to the Old World, it has been introduced to North America and Austra ...

, and rye. It is manufactured by

Nestlé Nestlé S.A. (; ; ) is a Switzerland, Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other me ...

and was first introduced in

West Germany West Germany is the colloquial term used to indicate the Federal Republic of Germany (FRG; german: Bundesrepublik Deutschland , BRD) between its formation on 23 May 1949 and the German reunification through the accession of East Germany on 3 O ...

in 1954. It is available throughout

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...

as well as other markets including

New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...

and

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

. It is imported to the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

under the name Pero and sold in Spain as Eko. Caro is available as an instant powder or as Caro Extra in granulated form. The name "Caro" references the German word "Karo", the term for the diamonds

playing card suit In playing cards, a suit is one of the categories into which the cards of a deck are divided. Most often, each card bears one of several pips (symbols) showing to which suit it belongs; the suit may alternatively or additionally be indicated by ...

, as seen in stylized form in the product logos used in Germany and the United States, and in the Spanish product until the early 2000 when the branding was restyled.

History

The company's history goes back to the time of Frederick II, who imposed high taxes on coffee beans. The company's founder, Johann Heinrich Franck, found a coffee alternative in chicory, which was mixed with grain and roasted. In 1828 production started in Vaihingen an der Enz and in 1868 it was relocated to Ludwigsburg because of the better transport connections. The brewable Linde's grain coffee, which is still colloquially called Muckefuck in parts of Germany, comes from the same house. With this, however, the war and post-war period was associated A new brand name was therefore sought for the soluble substitute coffee in 1954 and formed from components of the word coffee substitute extract (with a C instead of the introductory K): Caro. In 2012, 114 employees were employed in the Ludwigsburg plant, producing around 8,000 tons of Caro coffee, Kathreiner malt coffee and Linde's grain coffee. For the brand, long-standing signature music in advertising was a textually rewritten version of the song I like by

Volker Lechtenbrink Volker Lechtenbrink (18 August 1944 – 22 November 2021) was a German actor on stage, in film and television, a singer-songwriter, dubbing artist, stage director and theatre manager. He played in the anti-war movie '' The Bridge'' in 1959 at a ...

, who also interpreted the advertising song. In June 2018, Nestlé announced that it would close the Ludwigsburg plant at the end of 2018 and relocate production to Portugal.

Nutritional information

References

External links

*Michael Müller
''Es duftet – Caro lüftet den Kaffeedeckel''

Ludwigsburger Kreiszeitung The ''Ludwigsburger Kreiszeitung'' (LNC) is a German-language daily newspaper printed and distributed in the district of Ludwigsburg Ludwigsburg (; Swabian: ''Ludisburg'') is a city in Baden-Württemberg, Germany, about north of Stuttgart ci ...

, 2012-9-27 (German) {{coffee, nocat=1 Barley-based drinks Drink brands Coffee substitutes Nestlé brands

History

Nutritional information

See also

References

External links