Peace Iced Tea (often labeled Peace Tea) is a brand of assorted
iced tea
Iced tea (or ice tea) is a form of cold tea. Though it is usually served in a glass with ice, it can refer to any tea that has been chilled or cooled. It may be sweetened with sugar or syrup. Iced tea is also a popular packaged drink that can be ...
beverages produced by the
Coca-Cola Company
The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups ...
. It was originally produced by the Monster Beverage Company. The product launched on December 21, 2007. Peace Tea contains no artificial flavors or coloring, although it does contain an artificial sweetener, sucralose. The only flavor not to include sucralose was the Unsweetened Tea (also branded as High Tea), but it was discontinued in early 2012. Peace tea is served in 23 oz cans in the United States, and 695 mL cans in Canada.
Peace Tea is also an avid competitor of Arizona brand of iced teas in the ready-to-drink beverage category, as well as drinks from Snapple and Pepsi.(McWilliams)
The
Coca-Cola Company
The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups ...
purchased 16.7% of the Monster Beverage Company in 2015 and as a result, all non-energy drink products, including Peace Tea, were transferred to the
Coca-Cola Company
The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups ...
.
The current CEO of Peace Iced Tea is Marc Rampolla, having worked with the
Coca-Cola Company
The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups ...
for 18 years consecutively.
The Peace Symbol Inspiration
The
Peace Symbol
A number of peace symbols have been used many ways in various cultures and contexts. The dove and olive branch was used symbolically by early Christians and then eventually became a secular peace symbol, popularized by a ''Dove'' lithograph b ...
is a universal symbol for peace which was the very inspiration behind the creation of Peace Tea. "Peace Tea is whatever you want it to be," says the brand's official Web site, which is festooned with peace signs. Peace Tea "stands for social awareness while maintaining its soul. In the form of a mere liquid, it can be your own form of poetry."
Label art
The company took it upon themselves to promote their products as a form of artwork as to move away from the commercial use of the peace symbol, though the Monster logo could be found in each original design.
The original Peace Tea can designs were created by Steve Jugan (Peace Tea Brand Manager) and artist
John Malloy
John Malloy AKA FLuX is an American artist.
References
External linksJohn Malloy Official WebpageFLuX in homage to the different peace movements throughout history. Mr. Malloy is a mixed-media artist who began drawing at a very young age. He later earned a background in old master's style painting and has since been self-taught in fine art, illustration, comics, and design.
John Malloy
John Malloy AKA FLuX is an American artist.
References
External linksJohn Malloy Official Webpage His artwork led each Peace Tea packaging can to tell a story behind a significant peace movement throughout history.
Once Peace Tea was transferred to the Coca-Cola Company in 2015, newer and more simple designs were produced.
Coca-Cola brands
The following is a list of products owned by the Coca-Cola Company, of which there are more than 500 in over 200 countries.
A
* Abbey Well – bottled water available in the United Kingdom
*Ades – drinking water available in Indonesia
*Ades â ...