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Payment for order flow (PFOF) is the compensation that a stockbroker receives from a
market maker A market maker or liquidity provider is a company or an individual that quotes both a buy and a sell price in a tradable asset held in inventory, hoping to make a profit on the ''bid–ask spread'', or ''turn.'' The benefit to the firm is that i ...
in exchange for the broker routing its clients' trades to that market maker. It is a controversial practice that has been called a " kickback" by its critics. Policymakers supportive of PFOF and several people in finance who have a favorable view of the practice have defended it for helping develop new investment apps, low-cost trading, and more efficient execution. In general,
market maker A market maker or liquidity provider is a company or an individual that quotes both a buy and a sell price in a tradable asset held in inventory, hoping to make a profit on the ''bid–ask spread'', or ''turn.'' The benefit to the firm is that i ...
s like
Citadel LLC Citadel LLC (formerly known as Citadel Investment Group, LLC) is an American multinational hedge fund and financial services company. Founded in 1990 by Kenneth C. Griffin, it has more than $50 billion in assets under management . The company ...
,
Virtu Financial Virtu Financial is an American company that provides financial services, trading products and market making services. Virtu provides product suite including offerings in execution, liquidity sourcing, analytics and broker-neutral, multi-dealer p ...
, and Susquehanna International Group are willing to pay brokers for the right to fulfill small retail orders. The market maker profits from the bid-ask spread and rebates a portion of this profit to the routing broker as PFOF. Another fraction of a penny per share may be routed back to the consumer as price improvement. Brokers in the United States that accept payment for order flow include Robinhood,
E-Trade E-Trade Financial Corporation (stylized as E*TRADE) is a financial services subsidiary of Morgan Stanley, which offers an electronic trading platform to trade financial assets. The company receives revenue from interest income on margin balan ...
,
Ally Financial Ally Financial is a bank holding company organized in Delaware and headquartered in Detroit, Michigan. The company provides financial services including car finance, online banking via a direct bank, corporate lending, vehicle insurance, mor ...
, Webull,
Tradestation TradeStation Group, Inc. is the parent company of online securities and futures brokerage firms and trading technology companies. It is headquartered in Plantation, Florida, and has offices in New York; Chicago; Richardson, Texas; London; Sydney; ...
,
The Vanguard Group The Vanguard Group, Inc. is an American registered investment advisor based in Malvern, Pennsylvania, with about $7 trillion in global assets under management, as of January 13, 2021. It is the largest provider of mutual funds and the second-la ...
,
Charles Schwab Corporation The Charles Schwab Corporation is an American multinational financial services company. It offers banking, commercial banking, investing and related services including consulting, and wealth management advisory services to both retail and instit ...
, and
TD Ameritrade TD Ameritrade is a stockbroker that offers an electronic trading platform for the trade of financial assets including common stocks, preferred stocks, futures contracts, exchange-traded funds, forex, options, mutual funds, fixed income investmen ...
, while brokers that do not receive payment for order flow include
Interactive Brokers Interactive Brokers LLC (IB) is an American multinational brokerage firm. It operates the largest electronic trading platform in the U.S. by number of daily average revenue trades. The company brokers stocks, options, futures, EFPs, futures o ...
(pro accounts that are charged commissions), Merrill Edge,
Fidelity Investments Fidelity Investments, commonly referred to as Fidelity, earlier as Fidelity Management & Research or FMR, is an American multinational financial services corporation based in Boston, Massachusetts. The company was established in 1946 and is o ...
, and Public.com. In the United States, accepting PFOF is allowed only if no other
exchange Exchange may refer to: Physics *Gas exchange is the movement of oxygen and carbon dioxide molecules from a region of higher concentration to a region of lower concentration. Places United States * Exchange, Indiana, an unincorporated community * ...
is quoting a better price on the
National Market System The National Market System (NMS) is a regulatory mechanism that governs the operations of securities trading in the United States. Its primary focus is ensuring transparency and full disclosure regarding stock price quotations and trade executions. ...
. The broker must disclose to the client that it accepts PFOF. Transactions must be executed at the ''
best execution Best execution refers to the duty of an investment services firm (such as a stock broker) executing orders on behalf of customers to ensure the best execution possible for their customers' orders. Some of the factors the broker must consider when ...
'', which could mean the best price available or the speediest execution available. PFOF is not allowed in
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
, so Canadian brokers charge commissions. It is also banned in the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...
. According to
Euronext Euronext N.V. (short for European New Exchange Technology) is a pan-European bourse that offers various trading and post-trade services. Traded assets include regulated equities, exchange-traded funds (ETF), warrants and certificates, bonds, ...
, European authorities have regulated payment for order flow, and the practice is allowed in a number of national jurisdictions across Europe.


History

PFOF dates back to at least 1984 as noted in the 1993 remarks of Richard Y. Roberts, Commissioner, U.S. Securities and Exchange Commission, entitled "Payment for Order Flow" in regards to a letter from Richard G. Ketchum, Director, Division of Market Regulation, SEC, to John E. Pinto, senior Vice President, NASD, dated October 5, 1984:
"When the Commission first became aware of payment for order flow practices in the OTC market in late 1984, the Division of Market Regulation ('Division') wrote to the National Association of Securities Dealers ('NASD') to express its concerns and to request that the NASD 'consider possible measures to address any problems observed in this area.' In the ensuing years, the Commission has requested information from the NASD and the exchanges to determine the extent of payment for order flow practices.
PFOF was endorsed by Bernie Madoff, a market maker who pioneered computer-driven order fulfillment. In a 2000 interview, he described it as a way for
market maker A market maker or liquidity provider is a company or an individual that quotes both a buy and a sell price in a tradable asset held in inventory, hoping to make a profit on the ''bid–ask spread'', or ''turn.'' The benefit to the firm is that i ...
s to outsource the task of finding orders to fulfill.
"No one tells a firm how they can advertise. If I want to hire salesmen to generate order flow, no one is going to object. I don’t have them. So if I want to use
Fidelity Fidelity is the quality of faithfulness or loyalty. Its original meaning regarded duty in a broader sense than the related concept of ''fealty''. Both derive from the Latin word ''fidēlis'', meaning "faithful or loyal". In the City of London fin ...
's salesmen and pay part of my trading profits in the form of a rebate, why shouldn’t I be allowed to do it? It was characterized as this
bribe Bribery is the offering, giving, receiving, or soliciting of any item of value to influence the actions of an official, or other person, in charge of a public or legal duty. With regard to governmental operations, essentially, bribery is "Corru ...
and kickback and something sinister, which was very easy to do. But if your girlfriend goes to buy stockings at a supermarket, the racks that display those stockings are usually paid for by the company that manufactured the stockings. Order flow is an issue that attracted a lot of attention but is grossly overrated."
    -Bernie Madoff
Although controversial in its own right, PFOF was not involved in Madoff's notorious Ponzi scheme, in which no stock trades were executed. In 2014 broker-dealer
Robinhood Markets Robinhood Markets, Inc. is an American financial services company headquartered in Menlo Park, California, that facilitates commission-free trades of stocks, exchange-traded funds and cryptocurrencies as well as individual retirement accounts ...
introduced no-commission retail stock trades funded by payment for order flow. Other retail brokerages followed, and in 2020, PFOF received by
TD Ameritrade TD Ameritrade is a stockbroker that offers an electronic trading platform for the trade of financial assets including common stocks, preferred stocks, futures contracts, exchange-traded funds, forex, options, mutual funds, fixed income investmen ...
,
Charles Schwab Corporation The Charles Schwab Corporation is an American multinational financial services company. It offers banking, commercial banking, investing and related services including consulting, and wealth management advisory services to both retail and instit ...
,
E-Trade E-Trade Financial Corporation (stylized as E*TRADE) is a financial services subsidiary of Morgan Stanley, which offers an electronic trading platform to trade financial assets. The company receives revenue from interest income on margin balan ...
, and Robinhood totaled $2.5 billion. A 2014 investigation by the United States Senate Homeland Security Permanent Subcommittee on Investigations, led by Carl Levin, conducted hearings focused on the conflicts of interest inherent in PFOF. At the hearings, an executive for
TD Ameritrade TD Ameritrade is a stockbroker that offers an electronic trading platform for the trade of financial assets including common stocks, preferred stocks, futures contracts, exchange-traded funds, forex, options, mutual funds, fixed income investmen ...
said that it routes orders to wherever it can get the highest payment. In January 2021, after the
GameStop short squeeze In January 2021, a short squeeze of the stock of the American video game retailer GameStop () and other securities took place, causing major financial consequences for certain hedge funds and large losses for short sellers. Approximately 140 ...
, officials again questioned whether retail traders were getting the best possible prices on their orders. Rather than direct payment through shares, brokers sold their orders en masse to market makers that executed the trades, paving the way for short squeeze crashes and meme stock frenzies. Certain platforms, such as Public.com, announced that they would abandon (PFOF) and add Safety Labels to stocks rather than halt trading. In June 2022, the SEC announced major proposed changes to the stock market’s plumbing, which would be implemented as soon as the fall of 2022. Commission Chair Gary Gensler called out the lack of updates to “key aspects of our national market system rules, particularly related to order handling and execution, since 2005.” The areas of possible reform include creating an order-by-order auction mechanism intended to help retail traders obtain the best pricing for their orders.


Analysis


Conflicts of interest

Payment for order flow has been described as a conflict of interest. PFOF can cause executable orders not to get executed as they are routed to market makers that pay the highest amount. Retail traders generally have less information than institutions (
adverse selection In economics, insurance, and risk management, adverse selection is a market situation where buyers and sellers have different information. The result is that participants with key information might participate selectively in trades at the expe ...
).


Lower commissions and fees, price improvement

Since retail orders have a lower chance of
adverse selection In economics, insurance, and risk management, adverse selection is a market situation where buyers and sellers have different information. The result is that participants with key information might participate selectively in trades at the expe ...
for the market maker, they are more profitable for the market maker. These savings are passed on in part to the broker as PFOF, but also to the retail customer as price improvement: market makers often fill retail orders at a better price than the best price available on public exchanges. The additional revenue for brokers allows them to charge minimal or no commissions. PFOF was a key factor in elimination of most brokerage commissions in the United States.


Increase in market liquidity and competition

Several favorable views about PFOF have claimed that PFOF increases
market liquidity In business, economics or investment, market liquidity is a market's feature whereby an individual or firm can quickly purchase or sell an asset without causing a drastic change in the asset's price. Liquidity involves the trade-off between the ...
and thus reduces the
bid–ask spread The bid–ask spread (also bid–offer or bid/ask and buy/sell in the case of a market maker) is the difference between the prices quoted (either by a single market maker or in a limit order book) for an immediate sale ( ask) and an immediate pur ...
.
Bernard Madoff Bernard Lawrence Madoff ( ; April 29, 1938April 14, 2021) was an American fraudster and financier who was the admitted mastermind of the largest Ponzi scheme in history, worth about $64.8 billion. He was at one time chairman of the NASDAQ ...
, an automated stock trading pioneer and later convicted fraudster, was a staunch supporter of PFOF and claimed that by routing orders away from the
New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its listed ...
, PFOF increased competition.


Academic research

Research published in August 2022 by Christopher Schwarz of the
University of California at Irvine The University of California, Irvine (UCI or UC Irvine) is a public land-grant research university in Irvine, California. One of the ten campuses of the University of California system, UCI offers 87 undergraduate degrees and 129 graduate and pr ...
, Brad Barber of the
University of California, Davis The University of California, Davis (UC Davis, UCD, or Davis) is a public land-grant research university near Davis, California. Named a Public Ivy, it is the northernmost of the ten campuses of the University of California system. The inst ...
and Terence Odean of the
University of California, Berkeley The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California) is a public land-grant research university in Berkeley, California. Established in 1868 as the University of California, it is the state's first land-grant u ...
argued that this practice does not appear to affect price execution in a detrimental way for the retail customer. According to the study, the market makers give better pricing on a particular stock than the figures quoted on stock exchanges and by doing so retail traders get slightly more per share when selling, and pay slightly less when buying.Payment for Order Flow Worries the SEC. Perhaps It Shouldn’t, Study Indicates., Barron’s (22 August 2022) https://www.barrons.com/articles/payment-for-order-flow-sec-51661280732


References


External links

*{{cite news , last1=Beyoud , first1=Lydia , last2=Doherty , first2=Katherine , title=SEC Set to Let Wall Street Keep Payment-for-Order-Flow Deals , url=https://www.bloomberg.com/news/articles/2022-09-22/sec-poised-to-let-wall-street-keep-payment-for-order-flow-deals? , access-date=24 September 2022 , publisher=Bloomberg , date=22 September 2022 Financial markets Agency law Securities (finance) Business models