Paul Gredinger (27 July 1927 – 6 October 2013) was a Swiss architect. Gredinger was one of the leading figures in the German advertising scene.Former GGK managing director Paul Gredinger deceased
''Der Standard'' He also worked between 1953 and 1957 together with

Karlheinz Stockhausen Karlheinz Stockhausen (; 22 August 1928 – 5 December 2007) was a German composer, widely acknowledged by critics as one of the most important but also controversial composers of the 20th and early 21st centuries. He is known for his groun ...

and

Herbert Eimert Herbert Eimert (8 April 1897 – 15 December 1972) was a German music theorist, musicologist, journalist, music critic, editor, radio producer, and composer. Education Herbert Eimert was born in Bad Kreuznach. He studied music theory and compo ...

at the Studio for Electronic Music. He also practised

Cubism Cubism is an early-20th-century avant-garde art movement that revolutionized European painting and sculpture, and inspired related movements in music, literature and architecture. In Cubist artwork, objects are analyzed, broken up and reassemble ...

painting. At the end of the 1950s he met the advertisers Karl Gerstner and and became their partner in 1962. From then on the agency traded as Gerstner, Gredinger, Kutter, or GGK. After Gerstner and Kutter retired in 1975, Gredinger took over their shares and expanded the agency into a European network with up to 20 branches. In the 1970s and 1980s, Gredinger's company was regarded as a first address for top creative professionals. Gredinger himself was the protagonist of one of the first colour ad campaigns ''I drink Jägermeister because...'' by

Jägermeister ( , ; stylized Jägermeiſter) is a German digestif made with 56 herbs and spices. Developed in 1934 by Wilhelm and Curt Mast, it has an alcohol by volume of 35% ( 61 degrees proof, or US 70 proof). The recipe has not changed since its creation ...

. Gredinger supported his artist friends such as

Dieter Roth Dieter Roth (April 21, 1930 – June 5, 1998) was a Swiss artist best known for his artist's books, editioned prints, sculptures, and works made of found materials, including rotting food stuffs. He was also known as Dieter Rot and Diter Rot. ...

André Thomkins André Thomkins ( Lucerne, 11 August 1930 - Berlin, 8 November 1985) was a Swiss painter, illustrator, and poet. From 1952, he lived in Germany and taught at the Kunstakademie Düsseldorf between 1971 and 1973. Thomkins painted and drew ironic a ...

and

Donald Judd Donald Clarence Judd (June 3, 1928February 12, 1994) was an American artist associated with minimalism (a term he nonetheless stridently disavowed).Tate Modern websit"Tate Modern Past Exhibitions Donald Judd" Retrieved on February 19, 2009. In ...

. In 1990 he sold his shares to the Swiss Trimedia. Gredinger was elected honorary member for Germany by the

Art Directors Club of New York The Art Directors Club of New York is an organization for art directors in New York City. It was founded in 1920, and has grown as an industry group, promoting art directors' work through exhibitions and awards, including the annual DESI award for ...

in 1992. Gredinger died in

Thalwil Thalwil is a municipality and town in the district of Horgen in the canton of Zürich in Switzerland. In addition to the town of Thalwil, the municipality includes the village of Gattikon. History Thalwil is first mentioned around 1030 as ''Tal ...

at the age of 86.

References

External links

Nachruf auf Paul Gredinger
20th-century Swiss architects 1927 births 2013 deaths Place of birth missing {{improve categories, date=December 2019