Paris Baguette is a South Korean multinational chain of bakery-cafés, owned by the

SPC Group SPC Group is a South Korean food company based in Seoul that manufactures food, bread and confectionery products. Sangmidang, the precursor of Samlip General Food was founded in 1945, and the group was launched in 2004. SPC Group is one of the ...

and headquartered in

Seoul Seoul (; ; ), officially known as the Seoul Special City, is the capital and largest metropolis of South Korea.Before 1972, Seoul was the ''de jure'' capital of the Democratic People's Republic of Korea (North Korea) as stated iArticle 103 ...

. In 1986, it was established as a subsidiary of Shani Co., Ltd., and opened the first 'Paris Baguette' in Gwanghwamun, Seoul, and the first high-end bakery 'Paris Croissant' in Itaewon the following year, and the corporate name changed to the same as the brand name. In 1988, the

franchise Franchise may refer to: Business and law * Franchising, a business method that involves licensing of trademarks and methods of doing business to franchisees * Franchise, a privilege to operate a type of business such as a cable television p ...

brand, Paris Baguette grew into the No. 1 bakery in Korea in 2004, branching out to local

subsidiaries A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a sa ...

in the United States, Vietnam, Singapore, etc. By establishing Paris Baguette it has become a global company.

Franchises

Paris Baguette

In 1988, Paris Croissant launched Paris Baguette, a popular bakery café franchise brand. As of May 2022, the chain had over 3,600 retail stores in South Korea and 99 stores in the United States. Paris Baguette also launched almost 185 retail stores in China, Vietnam, Singapore and France.

Caffè Pascucci

Caffè Pascucci Caffè Pascucci is an Italian coffeehouse chain, with branches in over 25 countries. The company, Pascucci Torrefazione S.p.a., is headquartered in Monte Cerignone, Province of Pesaro and Urbino. Caffè Pascucci is the principal sponsor of KF T ...

is an Italian espresso café franchise. Paris Baguette Café in 2015 02

Other

Other franchises of Paris Croissant include LINA's and Tamati (sandwich), Passion5 (upscale dessert gallery), L’atelier (café restaurant). It also handles the Korean branch of

Jamba Juice Jamba Juice, doing business as Jamba, is an American company that produces blended fruit and vegetable juices, smoothies and similar products. The company is co-owned—with Moe's Southwest Grill, Schlotzsky's, Carvel, Cinnabon, McAlister's Deli ...

(smoothie).

Labor practices

In 2022 a boycott of Paris Baguette took off after a worker at a

Pyeongtaek Pyeongtaek () is a city in Gyeonggi Province, South Korea. Located in the southwestern part of the province, Pyeongtaek was founded as a union of two districts in 940, during the Goryeo dynasty. It was elevated to city status in 1986 and is home to ...

factory was fatally crushed by a sauce mixing machine. Shortly before the incident another worker at the factory had sustained an injury to their hand from a production machine but was not sent to the hospital since they were not a full time worker. Various Korean trade unions have condemned the company due to a history of safety issues and union busting.

References

External links

* * * South Korean brands Bakeries of South Korea SPC Group Companies based in Seoul {{SouthKorea-company-stub