La Michoacana is a group of different

Mexican Mexican may refer to: Mexico and its culture *Being related to, from, or connected to the country of Mexico, in North America ** People *** Mexicans, inhabitants of the country Mexico and their descendants *** Mexica, ancient indigenous people ...

ice cream Ice cream is a sweetened frozen food typically eaten as a snack or dessert. It may be made from milk or cream and is flavoured with a sweetener, either sugar or an alternative, and a spice, such as cocoa or vanilla, or with fruit such as str ...

parlors, with an estimated 8 to 15 thousand locations in Mexico. The "chain" is a successful business model network of family-run businesses, no single company operates them as a formal

franchise Franchise may refer to: Business and law * Franchising, a business method that involves licensing of trademarks and methods of doing business to franchisees * Franchise, a privilege to operate a type of business such as a cable television p ...

operation. In 1992 Alejandro Andrade and a group of enthusiastic ITESO students developed an image that would unify all La Michoacana parlors. And now it is an image that belongs to the entire town of Tocumbo. Paleterias bearing the name La Michoacana (or variations of this) are also found throughout the United States, Central and South America.

Controversy

The informal structure of the business has led to legal battles over the rights to the "La Michoacana" brand. Currently, there are 3 different brands in Mexico that claim the ownership of the name. These are Paleterías La Michoacana, La Nueva Michoacana, and Helados La Michoacana.Helados La Michoacana
/ref> All of them present the emblematic aesthetic of the name, presenting pink and black color palettes, and heavily featuring a Mexican woman in the logo. Also, due to the fact these are not operated as franchises but rather as small, independent businesses that choose to use the name, the quality of the product, pricing, and variety, the product itself can vary widely between locations.

References

{{DEFAULTSORT:Paleteria La Michoacana Ice cream brands Ice cream parlors Dairy products companies of Mexico