The Palazzo delle Assicurazioni Generali is a building in the

Piazza della Signoria Piazza della Signoria () is a w-shaped square in front of the Palazzo Vecchio in Florence, Italy. It was named after the Palazzo della Signoria, also called Palazzo Vecchio. It is the main point of the origin and history of the Florentine Republ ...

Florence Florence ( ; it, Firenze ) is a city in Central Italy and the capital city of the Tuscany Regions of Italy, region. It is the most populated city in Tuscany, with 383,083 inhabitants in 2016, and over 1,520,000 in its metropolitan area.Bilan ...

, Italy. Originally the Palazzo Fenzi, built for the Fenzi banking family and designed in the

Neo-Renaissance Renaissance Revival architecture (sometimes referred to as "Neo-Renaissance") is a group of 19th century architectural revival styles which were neither Greek Revival nor Gothic Revival but which instead drew inspiration from a wide range ...

style by Giuseppe Martelli and is one of the very few purpose built

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

buildings in the centre of the city though it housed on the upper floors reception rooms for the Fenzi family. The site was formerly occupied by the "''Pisan Loggia''" and the "''Chiese de Santa Cecilia''" While the architecture of the

palazzo A palace is a grand residence, especially a royal residence, or the home of a head of state or some other high-ranking dignitary, such as a bishop or archbishop. The word is derived from the Latin name palātium, for Palatine Hill in Rome which ...

is undoubtedly inspired by that of the

Palazzo Medici Riccardi The Palazzo Medici, also called the Palazzo Medici Riccardi after the later family that acquired and expanded it, is a Renaissance palace located in Florence, Italy. It is the seat of the Metropolitan City of Florence and a museum. Overview ...

, also in Florence, the Palazzo delle Assicurazioni Generali was never intended to be a private house but the local headquarters of the General Insurance Company which was founded in Trieste in 1831. There are other Palazzi delle Assicurazioni Generali in other Italian cities most notably

Rome , established_title = Founded , established_date = 753 BC , founder = King Romulus (legendary) , image_map = Map of comune of Rome (metropolitan city of Capital Rome, region Lazio, Italy).svg , map_caption ...

and

Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...

. During the latter half of the 19th century the Assicurazioni Generali (commonly known as "Generali") were expanding not only in Italy but also throughout Europe. The Assicurazioni Generali generally employed retrospective architectural style to reflect the surroundings of their offices in Rome the palazzo imitates the

Palazzo Venezia The Palazzo Venezia or Palazzo Barbo (), formerly Palace of St. Mark, is a palazzo (palace) in central Rome, Italy, just north of the Capitoline Hill. The original structure of this great architectural complex consisted of a modest medieval hous ...

which it faces, while in Milan the Palazzo delle Assicurazioni Generali is in a form of 19th century Baroque known as Beaux Arts. The Florence Palazzo delle Assicurazioni unsuccessfully vies for dominance in the piazza with the more historical and architecturally important Palazzo Signoria, today known as the Palazzo Vecchio. In spite of its height and size the architecture of the Palazzo delle Assicurazioni Generali harmonises with that of the surrounding buildings, and does not appear as a new

imposter An impostor (also spelled imposter) is a person who pretends to be somebody else, often through means of disguise. Their objective is usually to try to gain financial or social advantages through social engineering, but also often for purposes ...

in the piazza. However, this is not a view shared by all, one source describes those buildings of Piazza della Signoria occupied by banks and Insurance companies as "''seeming to belong to some cold northern climate rather than to the city that gave birth to the colour and vitality of the Renaissance''" Lord, p 99. Part of the ground floor is home to one of Florence's more fashionable and historical

café A coffeehouse, coffee shop, or café is an establishment that primarily serves coffee of various types, notably espresso, latte, and cappuccino. Some coffeehouses may serve cold drinks, such as iced coffee and iced tea, as well as other non ...

s – "Rivoire", founded in 1872.

Notes

References

Florence Monuments, Piazza della SignoriaPalazzo delle Assicurazioni Generali, Milano

The Generali Group
* {{coord, 43, 46, 10.85, N, 11, 15, 18.62, E, source:itwiki_region:IT_type:landmark, display=title

Assicurazioni Generali Assicurazioni Generali S.p.A. ( , ; meaning 'general insurances') or simply Generali Group is an Italian insurance company based in Trieste. As of 2019, it is the largest of its kind in Italy and among the top ten largest insurance companies in ...

Renaissance Revival architecture in Italy Houses completed in 1871 Generali Group