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''PC Magazine'' (shortened as ''PCMag'') is an American
computer magazine Computer magazines are about computers and related subjects, such as networking and the Internet. Most computer magazines offer (or offered) advice, some offer programming tutorials, reviews of the latest technologies, and advertisements. His ...
published Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, news ...
by
Ziff Davis Ziff Davis, Inc. is an American digital media and internet company. First founded in 1927 by William Bernard Ziff Sr. and Bernard George Davis, the company primarily owns technology-oriented media websites, online shopping-related services, an ...
. A print edition was published from 1982 to January 2009. Publication of
online In computer technology and telecommunications, online indicates a state of connectivity and offline indicates a disconnected state. In modern terminology, this usually refers to an Internet connection, but (especially when expressed "on line" or ...
editions started in late 1994 and have continued to the present day.


Overview

''PC Magazine'' provides
review A review is an evaluation of a publication, product, service, or company or a critical take on current affairs in literature, politics or culture. In addition to a critical evaluation, the review's author may assign the work a rating to indi ...
s and previews of the latest hardware and
software Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work. At the lowest programming level, executable code consists ...
for the
information technology Information technology (IT) is the use of computers to create, process, store, retrieve, and exchange all kinds of Data (computing), data . and information. IT forms part of information and communications technology (ICT). An information te ...
professional. Articles are written by leading experts including
John C. Dvorak John C. Dvorak (; born 1952) is an American columnist and broadcaster in the areas of technology and computing. His writing extends back to the 1980s, when he was a regular columnist in a variety of magazines. He was vice president of Mevio ...
, whose regular column and "Inside Track" feature were among the magazine's most popular attractions. Other regular departments include columns by long-time editor-in-chief Michael J. Miller ("Forward Thinking"), Bill Machrone, and
Jim Louderback James Louderback (born 1961) is the CEO of VidCon, and was previously the CEO of Revision3. He has had numerous jobs in media companies involved in technology, most notably with TechTV and editor-in-chief of '' PC Magazine''. He is also well kno ...
, as well as: * "First Looks" (a collection of reviews of newly released products) * "Pipeline" (a collection of short articles and snippets on computer-industry developments) * "Solutions" (which includes various how-to articles) * "User-to-User" (a section in which the magazine's experts answer user-submitted questions) * "After Hours" (a section about various computer entertainment products; the designation "After Hours" is a legacy of the magazine's traditional orientation towards business computing.) * " Abort, Retry, Fail?" (a beginning-of-the-magazine humor page which for a few years was known as "Backspace"—and was subsequently the last page). For a number of years in the 1980s ''PC Magazine'' gave significant coverage to programming for the IBM PC and compatibles in languages such as
Turbo Pascal Turbo Pascal is a software development system that includes a compiler and an integrated development environment (IDE) for the Pascal programming language running on CP/M, CP/M-86, and DOS. It was originally developed by Anders Hejlsberg at ...
, BASIC,
Assembly Assembly may refer to: Organisations and meetings * Deliberative assembly, a gathering of members who use parliamentary procedure for making decisions * General assembly, an official meeting of the members of an organization or of their representa ...
and C.
Charles Petzold Charles Petzold (born February 2, 1953) is an American programmer and technical author on Microsoft Windows applications. He is also a Microsoft Most Valuable Professional and was named one of Microsoft's seven Windows Pioneers. Biography He g ...
was one of the notable writers on programming topics. Editor Bill Machrone wrote in 1985 that "we've distilled the contents of ''PC Magazine'' down to the point where it can be expressed as a formula: PC = EP2. EP stands for evaluating products and enhancing productivity. If an article doesn't do one or the other, chances are it doesn't belong in ''PC Magazine''."


History

In an early review of the new IBM PC, ''
Byte The byte is a unit of digital information that most commonly consists of eight bits. Historically, the byte was the number of bits used to encode a single character of text in a computer and for this reason it is the smallest addressable unit ...
'' reported "the announcement of a new magazine called ''PC: The Independent Guide to the IBM Personal Computer''. It is published by
David Bunnell David Hugh Bunnell (July 25, 1947 – October 18, 2016) was a pioneer of the personal computing industry who founded some of the most successful computer magazines including ''PC Magazine'', ''PC World'', and ''Macworld''. In 1975, he was wo ...
, of Software Communications, Inc. ... It should be of great interest to owners of the IBM Personal Computer". The first issue of ''PC'', dated February–March 1982, appeared early that year. (The word ''Magazine'' was added to the name with the third issue in June 1982, but not added to the
logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordma ...
until January 1986.) ''PC Magazine'' was created by Bunnell, Jim Edlin, and Cheryl Woodard (who also helped David found the subsequent ''PC World'' and ''Macworld'' magazines). David Bunnell, Edward Currie and Tony Gold were the magazines co-founders. Bunnell and Currie created the magazine's business plan at
Lifeboat Associates Lifeboat Associates was a New York City company that was one of the largest microcomputer software distributors in the late 1970s and early 1980s. Lifeboat acted as an independent software broker marketing software to major hardware vendors suc ...
in New York which included, in addition to PC Magazine, explicit plans for publication of PC Tech, PC Week and PC Expositions (PC Expo) all of which were subsequently realized. Tony Gold, a co-founder of Lifeboat Associates financed the magazine in the early stages. The magazine grew beyond the capital required to publish it, and to solve this problem, Gold sold the magazine to Ziff-Davis, which moved it to
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. By February 1983 it was published by PC Communications Corp., a subsidiary of Ziff-Davis Publishing Co., Bunnell and his staff left to form ''
PC World ''PC World'' (stylized as PCWorld) is a global computer magazine published monthly by IDG. Since 2013, it has been an online only publication. It offers advice on various aspects of PCs and related items, the Internet, and other personal tech ...
'' magazine. The first issue of ''PC'' featured an interview with
Bill Gates William Henry Gates III (born October 28, 1955) is an American business magnate and philanthropist. He is a co-founder of Microsoft, along with his late childhood friend Paul Allen. During his career at Microsoft, Gates held the positions ...
, made possible by his friendship with David Bunnell who was among the first journalists and writers to take an interest in personal computing. By its third issue ''PC'' was square-bound because it was too thick for
saddle-stitch Bookbinding is the process of physically assembling a book of codex format from an ordered stack of ''signatures'', sheets of paper folded together into sections that are bound, along one edge, with a thick needle and strong thread. Cheaper, b ...
. At first the magazine published new issues every two months, but became monthly as of the August 1982 issue, its fourth. In March 1983 a reader urged the magazine to consider switching to a biweekly schedule because of its thickness, and in June another joked of the dangers of falling asleep while reading ''PC'' in bed. Although the magazine replied to the reader's proposal with "Please say you're kidding about the bi-weekly schedule. Please?", after the December 1983 issue reached 800 pages in size, in 1984 ''PC'' began publishing new issues every two weeks, with each about 400 pages in size. In January 2008 the magazine dropped back to monthly issues. Print circulation peaked at 1.2 million in the late 1990s. In November 2008 it was announced that the print edition would be discontinued as of the January 2009 issue, but the online version at pcmag.com would continue. By this time print circulation had declined to about 600,000. In the December 2022 issue, it was announced that the issue is the last one following the magazine format, and the focus was shifted to the pcmag.com website. The magazine had no ISSN until 1983, when it was assigned , which was later changed to . PC Magazine uses
Google Books Google Books (previously known as Google Book Search, Google Print, and by its code-name Project Ocean) is a service from Google Inc. that searches the full text of books and magazines that Google has scanned, converted to text using optical c ...
as the official archive of its 27 years as a print publication.


Editor

Wendy Sheehan Donnell is the current editor-in-chief of PCMag.com. Prior to this position, Donnell was deputy editor under the previous editor-in-chief, Dan Costa. Costa was editor-in-chief from August 2011 to December 2021.
Lance Ulanoff Lance Ulanoff is an American tech and social media commentator. He is U.S. editor-in-chief of TechRadar. His previous positions include editor-in-chief of '' PCMag.com'', ''PC Magazine'', and Mashable; senior vice-president of content for PCMag Di ...
held the position of editor-in-chief from July 2007 to July 2011. Jim Louderback was editor-in-chief before Ulanoff, from 2005, and left when he accepted the position of
chief executive officer A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
of
Revision3 Revision3 was a San Francisco-based multi-channel television network that created, produced and distributed streaming television shows on niche topics. Founded in 2005, it operated as a subsidiary of Discovery Digital Networks since 2012. The ...
, an online media company.


Development and evolution

The magazine has evolved significantly over the years. The most drastic change has been the shrinkage of the publication due to contractions in the computer-industry ad market and the easy availability of the
Internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
, which has tended to make computer magazines less "necessary" than they once were. This is also the primary reason for the November 200
decision
to discontinue the print version. Where once
mail-order Mail order is the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote methods such as: * Sending an order form in the mail * Placing a telephone call * Placing ...
vendors had huge listing of products in advertisements covering several pages, there is now a single page with a reference to a website. At one time (the 1980s through the mid-1990s), the magazine averaged about 400 pages an issue, with some issues breaking the 500- and even 600-page marks. In the late 1990s, as the computer-magazine field underwent a drastic pruning, the magazine shrank to approximately 300 and then 200 pages. It has adapted to the new realities of the 21st century by reducing its once-standard emphasis on massive comparative reviews of computer systems, hardware peripherals, and software packages to focus more on the broader consumer-electronics market (including cell phones, PDAs,
MP3 MP3 (formally MPEG-1 Audio Layer III or MPEG-2 Audio Layer III) is a coding format for digital audio developed largely by the Fraunhofer Society in Germany, with support from other digital scientists in the United States and elsewhere. Origin ...
players, digital cameras, and so on). Since the late 1990s, the magazine has taken to more frequently reviewing
Macintosh The Mac (known as Macintosh until 1999) is a family of personal computers designed and marketed by Apple Inc. Macs are known for their ease of use and minimalist designs, and are popular among students, creative professionals, and software en ...
software and hardware. The magazine practically invented the idea of comparative hardware and software reviews in 1984 with a groundbreaking "Project Printers" issue. For many years thereafter, the blockbuster annual printer issue, featuring more than 100 reviews, was a ''PC Magazine'' tradition. ''PC Magazine'' was one of the first publications to have a formal test facility called PC Labs. The name was used early in the magazine but it was not until PC Labs was actually built at the magazine's 1 Park Avenue, New York facility that it became a real entity in 1986. William Wong was the first PC Labs Director. PC Labs created a series of benchmarks and older versions can still be found on the internet. PC Labs was designed to help writers and editors to evaluate PC hardware and software especially for large projects like the annual printer edition where almost a hundred printers were compared using PC Labs printer benchmarks. The publication also took on a series of editorial causes over the years, including
copy protection Copy protection, also known as content protection, copy prevention and copy restriction, describes measures to enforce copyright by preventing the reproduction of software, films, music, and other media. Copy protection is most commonly found on ...
(the magazine refused to grant its coveted Editors' Choice award to any product that used copy protection) and the "brain-dead"
Intel 80286 The Intel 80286 (also marketed as the iAPX 286 and often called Intel 286) is a 16-bit microprocessor that was introduced on February 1, 1982. It was the first 8086-based CPU with separate, non- multiplexed address and data buses and also the ...
(then-editor-in-chief Bill Machrone said the magazine would still review 286s but would not recommend them). ''PC Magazine'' was a booster of early versions of the
OS/2 OS/2 (Operating System/2) is a series of computer operating systems, initially created by Microsoft and IBM under the leadership of IBM software designer Ed Iacobucci. As a result of a feud between the two companies over how to position OS/2 r ...
operating system in the late 1980s, but then switched to a strong endorsement of the
Microsoft Windows Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for serv ...
operating environment after the release of
Windows 3.0 Windows 3.0 is the third major release of Microsoft Windows, launched in 1990. It features a new graphical user interface (GUI) where applications are represented as clickable icons, as opposed to the list of file names seen in its predeces ...
in May 1990. Some OS/2 users accused of the magazine of ignoring OS/2 2.x versions and later. (Columnist Charles Petzold was sharply critical of Windows because it was more fragile and less stable and robust than OS/2, but he observed the reality that Windows succeeded in the marketplace where OS/2 failed, so the magazine by necessity had to switch coverage from OS/2 to Windows. In the April 28, 1992 issue ''PC Magazine'' observed that the new OS/2 2.0 was "exceptionally stable" compared to Windows 3.x due to "bullet-proof memory protection" that prevented an errant application from crashing the OS, albeit at the cost of higher system requirements.) During the
dot-com bubble The dot-com bubble (dot-com boom, tech bubble, or the Internet bubble) was a stock market bubble in the late 1990s, a period of massive growth in the use and adoption of the Internet. Between 1995 and its peak in March 2000, the Nasdaq Compo ...
, the magazine began focusing heavily on many of the new Internet businesses, prompting complaints from some readers that the magazine was abandoning its original emphasis on computer technology. After the collapse of the technology bubble in the early 2000s, the magazine returned to a more traditional approach.


See also

* '' Macworld'' * ''
PC World ''PC World'' (stylized as PCWorld) is a global computer magazine published monthly by IDG. Since 2013, it has been an online only publication. It offers advice on various aspects of PCs and related items, the Internet, and other personal tech ...
'' * '' DOS Power Tools''


References


External links

*
Archived PC magazines
on the
Internet Archive The Internet Archive is an American digital library with the stated mission of "universal access to all knowledge". It provides free public access to collections of digitized materials, including websites, software applications/games, music, ...

Digitized PC magazines
on
Google Books Google Books (previously known as Google Book Search, Google Print, and by its code-name Project Ocean) is a service from Google Inc. that searches the full text of books and magazines that Google has scanned, converted to text using optical c ...
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