Pōhutukawa Coast
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The Pōhutukawa Coast is an area of the
Auckland Region Auckland () is one of the sixteen regions of New Zealand, which takes its name from the eponymous urban area. The region encompasses the Auckland Metropolitan Area, smaller towns, rural areas, and the islands of the Hauraki Gulf. Containing ...
in New Zealand. The area covers townships south of the Tāmaki Strait: Whitford, Beachlands,
Maraetai Maraetai is a coastal town and the easternmost suburb of greater Auckland in New Zealand. The closest town, Beachlands, lies approximately 4 km to the west. Its name is Māori meaning "meeting place by the sea". Maraetai was the origina ...
and Umupuia. The area was traditionally known as Maraetai, and is within the rohe of Ngāi Tai ki Tāmaki. In the 1920s, seasonal holiday communities developed in the area, which became permanent residential towns by the 1950s.


Definition and etymology

The Pōhutukawa Coast includes the towns of Whitford, Beachlands,
Maraetai Maraetai is a coastal town and the easternmost suburb of greater Auckland in New Zealand. The closest town, Beachlands, lies approximately 4 km to the west. Its name is Māori meaning "meeting place by the sea". Maraetai was the origina ...
and Umupuia, and includes the Whakakaiwhara Peninsula, the location of
Duder Regional Park Duder Regional Park is a regional park situated on the coast to the east of Auckland, New Zealand, on the Whakakaiwhara Peninsula. The area was one of the first places in the Auckland Region visited by the ''Tainui'' canoe, becoming an important ...
.
Kawakawa Bay Kawakawa Bay is an east coast bay and settlement in the Franklin area of New Zealand's Auckland Region. It is located on the western side and northern end of the Firth of Thames, the southern side of the Hauraki Gulf, and north of the Hunua Ran ...
is occasionally included in the definition, and sometimes locations as far as the Firth of Thames, such as
Ōrere Point Ōrere Point is a rural township in the Auckland Region. It is located on the Hauraki Gulf just outside the Auckland metropolitan area. Facilities include a local store, playground, campground, picnic area, parking and limited mobility toilets. ...
and
Tāpapakanga Regional Park Tāpapakanga Regional Park is a regional park situated in the Auckland Region of New Zealand's North Island. It is located in Franklin, east of Kawakawa Bay, and is owned and operated by Auckland Council. Geography and biodiversity The park is ...
. One of the earliest uses of the name Pōhutukawa Coast was when the
Maraetai Maraetai is a coastal town and the easternmost suburb of greater Auckland in New Zealand. The closest town, Beachlands, lies approximately 4 km to the west. Its name is Māori meaning "meeting place by the sea". Maraetai was the origina ...
community newsletter, the Town Crier, rebranded as the newspaper the ''Pohutukawa Coast Times'' in August 1992. This was joined in July 2002 when the Whitford Rotary Club was renamed the Pohutukawa Coast Rotary, and the Pohutukawa Coast Community Association, which formed in October 2004. The coast is named after the pōhutukawa found along the coastline.


Geography

The Pōhutukawa Coast is primarily formed from Jurassic age Waipapa Group greywacke, as well as Holocene alluvial deposits. The coast borders the Tāmaki Strait, an area of the Hauraki Gulf sheltered by
Waiheke Waiheke Island (; Māori language, Māori: ) is the second-largest island (after Great Barrier Island) in the Hauraki Gulf of New Zealand. Its ferry terminal in Matiatia Bay at the western end is from the central-city terminal in Auckland. I ...
and Ponui islands. Motukaraka Island is a flat topped island 500 metres off the coast from Beachlands. It is composed of Waitemata sandstone, and formed between one and two million years ago as a section of a river valley. The flat top of the island is an uplifted terrace which has undergone intertidal erosion. Three estuarine drowned river valleys can be found to the west of the coast, the Mangemangeroa Creek, Tūranga Creek and Waikopua Creek. These three estuaries are major habitats for migratory and native New Zealand birdlife. The east coast is the Whakakaiwhara Peninsula, which is the location of
Duder Regional Park Duder Regional Park is a regional park situated on the coast to the east of Auckland, New Zealand, on the Whakakaiwhara Peninsula. The area was one of the first places in the Auckland Region visited by the ''Tainui'' canoe, becoming an important ...
. Prior to human settlement, the Whakakaiwhara Peninsula was heavily forested with ''
Beilschmiedia tawa ''Beilschmiedia tawa'', the tawa, is a New Zealand broadleaf tree common in the central parts of the country. Tawa is often the dominant canopy tree species in lowland forests in the North Island and the north east of the South Island, but wi ...
'', ''
Beilschmiedia tarairi ''Beilschmiedia tarairi'', commonly called taraire, is a tree of the family Lauraceae, endemic to the North Island of New Zealand. It is a common canopy tree in lowland forests north of Auckland, often growing in association with kauri (''Agat ...
'' (taraire),
pūriri ''Vitex lucens'', or pūriri, is an evergreen tree endemic to New Zealand. History Pūriri was first collected (by Europeans) at Tolaga Bay by Banks and Solander during Cook's first visit in 1769. The plant was excellently described by Solan ...
, karaka and kauri trees.


Human context


Māori history

The Pōhutukawa Coast was visited by the '' Tainui'' migratory waka around the year 1300. The waka landed at Tūranga Creek, tethered to a volcanic rock in the shape of a man. This gave rise to the name of the creek, which means "Anchorage". Tainui followers of Manawatere, who identified as
Ngā Oho Ngā Oho, also known as Ngā Ohomatakamokamo-o-Ohomairangi, is the name of a historical iwi (tribe) of Māori who settled in the Auckland Region. In the 17th century, Ngā Oho and two other tribes of shared heritage, Ngā Riki and Ngā Iwi, form ...
, decided to settle the area between the Pōhutukawa Coast and Tūwakamana ( Cockle Bay). Ngāi Tai ki Tāmaki, the
mana whenua In New Zealand, tangata whenua () is a Māori term that literally means "people of the land". It can refer to either a specific group of people with historical claims to a district, or more broadly the Māori people as a whole. Etymology Accordi ...
of the area, descend from these early settlers. Ngāi Tai ki Tāmaki traditional stories talk about the land already being occupied by the supernatural Tūrehu people, and many place names in the area reference Tūrehu figures, such as Hinerangi and Manawatere. The name Maraetai is a traditional name for the Tāmaki Strait, meaning "Marae Enclosed by the Tides", referring to how the sheltered ocean of the strait acted like a flat marae ātea (marae entrance courtyard). The name traditionally referred to the wider area between Motukaraka Island and the Wairoa River. Tūranga is the traditional name for the wider area around Whitford and the Tūranga Creek. Ngāi Tai people lived in seasonal encampments between the
Tāmaki River The Tāmaki River or Tāmaki Estuary is mostly an estuarial arm and harbour of the Hauraki Gulf, within the city of Auckland in New Zealand.
and Wairoa River, collecting seafood resources, cultivating crops such as kūmara and taro, snaring birds and processing karaka berries. By the 1600s, Whakakaiwhara Pā and Te Oue Pā to the south of the Whakakaiwhara Peninsula were focal points of Ngāi Tai life, where the rangatira of the iwi were based. By the 1800s, after European contact, the rangatira of Ngāi Tai were based at Umupuia (Duders Beach). During the 1820s, most members of Ngāi Tai fled to the Waikato due to the threats of the Musket Wars, however by the 1830s many had returned.


Early European history

English Missionary
William Thomas Fairburn William Thomas Fairburn (3 September 1795 – 10 January 1859) was a carpenter and a lay preacher or catechist for the Church Missionary Society (C.M.S.) in the early days of European settlement of New Zealand. Early life He was born in England ...
first visited the area in 1833. In 1836, Fairburn brokered a land sale between
Tāmaki Māori Tāmaki Māori are Māori ''iwi'' and ''hapū'' (tribes and sub-tribes) who have a strong connection to Tāmaki Makaurau (the Auckland Region), and whose rohe was traditionally within the region. Among Ngā Mana Whenua o Tāmaki Makaurau (the M ...
chiefs,
Pōtatau Te Wherowhero Pōtatau Te Wherowhero (died 25 June 1860) was a Māori warrior, leader of the Waikato iwi (confederation of tribes), the first Māori King and founder of the Te Wherowhero royal dynasty. He was first known just as ''Te Wherowhero'' and took the ...
and Turia of Ngāti Te Rau, covering the majority of modern-day South Auckland,
East Auckland East Auckland is an area of Auckland, New Zealand, characterised in the popular mind as a socio-economically mixed urban area with a relatively large multi-cultural population. The name "East Auckland" is not an official placename, but is in popul ...
and the Pōhutukawa Coast. The sale was envisioned as a way to end hostilities in the area, but it is unclear what the chiefs understood or consented to. Māori continued to live in the area, unchanged by this sale. Fairburn established the Maraetai Mission Station in 1837, where he taught reading, writing and spread Christianity among Ngāi Tai and
Ngāti Pāoa Ngāti Pāoa is a Māori people, Māori ''iwi'' (tribe) that has extensive links to the Hauraki and Waikato tribes of New Zealand. Its traditional lands stretch from the western side of the Hauraki Plains to Auckland. They also settled on Hauraki ...
. Fairburn resigned from the mission in 1841, and the mission continued on Wiremu Hoete, until late 1843. Many Ngāi Tai and Ngāti Pāoa lived at the mission, and the farm surrounding the mission became one of the first farms in Auckland. Fairburn's Purchase was investigated by the New Zealand Land Commission in 1841 and 1842 and found to be excessive and reduced in size. The disallowed parts of his purchase were not returned to Ngāi Tai, however in 1854 a reserve was created for Ngāi Tai between the eastern shores of the Wairoa River and Umupuia. As a part of this arrangement, Ngāi Tai agreed not to settle elsewhere in the region, which meant that Ngāi Tai's tradition of seasonal settlement could not be continued. The first European settlers arrived in the area in the 1840s and 1850s. In 1842, Ngeungeu, daughter of the Ngāi Tai chief Tara Te Irirangi, moved back to Umupuia with her family, after her husband, Scottish mariner Thomas Maxwell in the Bay of Islands, died. In September 1863 during the
Invasion of the Waikato The Invasion of the Waikato became the largest and most important campaign of the 19th-century New Zealand Wars. Hostilities took place in the North Island of New Zealand between the military forces of the colonial government and a federation ...
, the Ngāi Tai village of Ōtau near Clevedon was attacked by the British army, and the village was evacuated, living in communities at the river's mouth. For the remainder of the war, Ngāi Tai were designated as a "friendly" people by the Crown, and remained neutral in the fighting. After the Native Lands Act of 1865, the Native Land Court confiscated many Ngāi Tai lands. The remaining land was individuated, slowly sold on to European farmers. The first local government in the area was the Turanga Highway District, which began operating in 1866 around Whitford, followed by the Maraetai Highway District in 1875. From 1869 until the 1920s, the Nathan family at Whitford operated a large ostrich farm. Other farms grew oats, hay, wheat, potatoes for the Auckland market, and other industries developed, including brickworks and mines. Ngāi Tai focused life at Umupuia for the 19th Century, where a flax mill existed. In the early 20th century, a fire burnt down the mill and the meeting house, Hārata Kīngi.


Urban development

By the early 20th Century, the Pōhutukawa Coast had become a popular spot for picnics and camping. Beachlands and
Maraetai Maraetai is a coastal town and the easternmost suburb of greater Auckland in New Zealand. The closest town, Beachlands, lies approximately 4 km to the west. Its name is Māori meaning "meeting place by the sea". Maraetai was the origina ...
were subdivided in the 1920s, growing into holiday communities. In 1929, the first bus service began, linking Maraetai, Beachlands and Whitford to Auckland. From the 1950s to the early 1970s, Beachlands and Maraetai grew significantly, transitioning from seasonal holiday towns to permanent residential communities. The Pine Harbour marina was constructed in 1988, becoming a major transport hub for the area, linking the Pōhutukawa Coast to Auckland by ferry. The Umupuia Marae was officially reopened in November 1990, and in 1997 the Formosa Golf Club opened. Between 2017 and the 2030s, the Pōhutukawa Coast Trail, a series of walking tracks linking the communities of the Pōhutukawa Coast, will be constructed. In 2022, residents of the Pōhutukawa Coast petitioned the government to build a high school for the area.


Demographics

Pōhutukawa Coast covers and had an estimated population of as of with a population density of people per km2. Pōhutukawa Coast had a population of 9,774 at the
2018 New Zealand census Eighteen or 18 may refer to: * 18 (number), the natural number following 17 and preceding 19 * one of the years 18 BC, AD 18, 1918, 2018 Film, television and entertainment * ''18'' (film), a 1993 Taiwanese experimental film based on the sho ...
, an increase of 1,833 people (23.1%) since the 2013 census, and an increase of 3,387 people (53.0%) since the
2006 census 6 (six) is the natural number following 5 and preceding 7. It is a composite number and the smallest perfect number. In mathematics Six is the smallest positive integer which is neither a square number nor a prime number; it is the second small ...
. There were 3,261 households, comprising 4,893 males and 4,881 females, giving a sex ratio of 1.0 males per female, with 2,235 people (22.9%) aged under 15 years, 1,509 (15.4%) aged 15 to 29, 4,830 (49.4%) aged 30 to 64, and 1,191 (12.2%) aged 65 or older. Ethnicities were 91.8% European/ Pākehā, 9.0%
Māori Māori or Maori can refer to: Relating to the Māori people * Māori people of New Zealand, or members of that group * Māori language, the language of the Māori people of New Zealand * Māori culture * Cook Islanders, the Māori people of the C ...
, 2.5%
Pasifika Pasifika may refer to: *Pacific Islander people, indigenous peoples of the Pacific Islands **Pasifika New Zealanders, Pacific peoples living in New Zealand *Pacific islands, including Melanesia, Micronesia and Polynesia *The Pasifika Festival, an an ...
, 5.1%
Asian Asian may refer to: * Items from or related to the continent of Asia: ** Asian people, people in or descending from Asia ** Asian culture, the culture of the people from Asia ** Asian cuisine, food based on the style of food of the people from Asi ...
, and 2.1% other ethnicities. People may identify with more than one ethnicity. The percentage of people born overseas was 30.9, compared with 27.1% nationally. Although some people chose not to answer the census's question about religious affiliation, 54.7% had no religion, 35.6% were
Christian Christians () are people who follow or adhere to Christianity, a monotheistic Abrahamic religion based on the life and teachings of Jesus Christ. The words ''Christ'' and ''Christian'' derive from the Koine Greek title ''Christós'' (Χρι ...
, 0.3% had Māori religious beliefs, 0.4% were
Hindu Hindus (; ) are people who religiously adhere to Hinduism.Jeffery D. Long (2007), A Vision for Hinduism, IB Tauris, , pages 35–37 Historically, the term has also been used as a geographical, cultural, and later religious identifier for ...
, 0.3% were
Muslim Muslims ( ar, المسلمون, , ) are people who adhere to Islam, a monotheistic religion belonging to the Abrahamic tradition. They consider the Quran, the foundational religious text of Islam, to be the verbatim word of the God of Abrah ...
, 0.4% were Buddhist and 1.7% had other religions. Of those at least 15 years old, 1,968 (26.1%) people had a bachelor's or higher degree, and 849 (11.3%) people had no formal qualifications. 2,562 people (34.0%) earned over $70,000 compared to 17.2% nationally. The employment status of those at least 15 was that 4,332 (57.5%) people were employed full-time, 1,176 (15.6%) were part-time, and 195 (2.6%) were unemployed.


Education

Beachlands School is a coeducational full primary school (years 1–8) with a roll of as of Maraetai Beach School is a coeducational full primary school (years 1–8) with a roll of as of There are no colleges for students aged 13–18 in the area but there are free buses providing access to schools such as
Howick College Howick College is a state co-educational secondary school located in the eastern Auckland, New Zealand suburb of Cockle Bay. Serving Years 9 to 13, the school has a roll of students as of History Howick College was established in 1974 to se ...
and
Botany Downs Secondary College Botany Downs Secondary College is a state coeducational secondary school located in the Auckland, New Zealand suburb of East Tamaki. The school opened at the beginning of the 2004 school year to serve new residential development in the easter ...
as well as special character schools such as
Elim Christian College Elim Christian College is a state-integrated coeducational secondary school located in Silverdale, Auckland, New Zealand. Established in 1988, the school currently caters for approximately 1000 students from new entrants to Year 13, includin ...
, Sancta Maria College, Saint Kentigern College and Star of the Sea primary school.


Local government

The first local government in the area was the Turanga Highway District, which was designated in 1865 and began operating in 1866. Around Beachlands and Maraetai, the Maraetai Highway Board was first designated in 1867 and began operating in 1875. The Maraetai Road Board was absorbed into the
Manukau County Manukau (), or Manukau Central, is a suburb of South Auckland, New Zealand, centred on the Manukau City Centre business district. It is located 23 kilometres south of the Auckland Central Business District, west of the Southern Motorway, so ...
in 1914, followed by Turanga in 1917. On 22 November 1954, Beachlands was established as a county town within the Manukau County, followed by Maraetai on 1 April 1962. All areas of the Pōhutukawa Coast were merged into
Manukau City Manukau City was a territorial authority district in Auckland, New Zealand, that was governed by the Manukau City Council. The area is sometimes referred to as "South Auckland", although this term never possessed official recognition and does ...
in 1965. In November 2010, all cities and districts of the Auckland Region were amalgamated into a single body, governed by the
Auckland Council Auckland Council ( mi, Te Kaunihera o Tāmaki Makaurau) is the local government council for the Auckland Region in New Zealand. It is a territorial authority that has the responsibilities, duties and powers of a regional council and so is ...
. The Pōhutukawa Coast is part of the
Franklin Franklin may refer to: People * Franklin (given name) * Franklin (surname) * Franklin (class), a member of a historical English social class Places Australia * Franklin, Tasmania, a township * Division of Franklin, federal electoral d ...
local board area, who elects members of the
Franklin Local Board The Franklin Local Board is one of the 21 local boards of the Auckland Council. It is overseen by the Franklin ward councillor. The Franklin Local Board area spans the full width of the North Island, from the Hauraki Gulf to the Manukau Har ...
. Residents of Whitford also elect the
Franklin ward The Franklin Ward is the southernmost ward on the Auckland Council. The Franklin ward has one local board, also called Franklin; the Franklin Local Board has three subdivisions - Wairoa, Pukekohe and Waiuku. Franklin is currently represented by ...
councillor, who sits on the
Auckland Council Auckland Council ( mi, Te Kaunihera o Tāmaki Makaurau) is the local government council for the Auckland Region in New Zealand. It is a territorial authority that has the responsibilities, duties and powers of a regional council and so is ...
.


References


Bibliography

* {{Subject bar, auto=y, d=y * Pohutukawa Coast Geography of Auckland Hauraki Gulf Franklin Local Board Area