Pérsio Arida (born 1 March 1952 in

São Paulo São Paulo (, ; Portuguese for ' Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the Ga ...

) is a Brazilian

economist An economist is a professional and practitioner in the social science discipline of economics. The individual may also study, develop, and apply theories and concepts from economics and write about economic policy. Within this field there are ...

and a former president of the

Central Bank of Brazil The Central Bank of Brazil ( pt, Banco Central do Brasil) is Brazil's central bank. It was established on Thursday, 31 December 1964, a New Year's Eve. The bank is not linked to any ministry, currently being autonomous. Like other central banks ...

. He has a bachelor's degree in economics from

University of São Paulo The University of São Paulo ( pt, Universidade de São Paulo, USP) is a public university in the Brazilian state of São Paulo. It is the largest Brazilian public university and the country's most prestigious educational institution, the bes ...

and a

Ph.D A Doctor of Philosophy (PhD, Ph.D., or DPhil; Latin: or ') is the most common degree at the highest academic level awarded following a course of study. PhDs are awarded for programs across the whole breadth of academic fields. Because it is ...

in Economics from

Massachusetts Institute of Technology The Massachusetts Institute of Technology (MIT) is a private land-grant research university in Cambridge, Massachusetts. Established in 1861, MIT has played a key role in the development of modern technology and science, and is one of the ...

. He has served the Brazilian government by taking part in the crafting of the

Plano Real The Plano Real (" Real Plan",The word ''real'' in Portuguese could be translated either to ''real'' or ''royal'' in English. The name of the plan comes from the name of the currency which was chosen to give the idea of a stable and credible pur ...

; more specifically, he was one of the creators of the

Unidade Real de Valor The Daily Unidade Real de Valor, or URV (Portuguese, ''Real Value Unit''), was a non-monetary reference currency (i.e., non-fiat) created in March 1994, as part of the Plano Real in Brazil. It was the most theoretically sophisticated piece of the ...

, a non-monetary currency and the most sophisticated and theoretical piece of the Plano Real. In 1995, he served as the president of the

and Special Secretary of Social-Economic Coordination, Ministry of Planning. In the private sector, he was a board member of Banco Itaú Holding Financeira S.A. and Banco Itaú S.A., board member of Sul-América S.A, director of Opportunity Asset Management Ltda., board member of Unibanco S.A. and special adviser for the presidency and director of Brasil Warrant Ltd. Since the 1970s, he has also worked as an economic and financial consultant. , he is working as a member of the executive council of the Instituto Moreira Salles. He is also a member of the International Advisory Board at the

Blavatnik School of Government The Blavatnik School of Government is a school of public policy founded in 2010 at the University of Oxford in England. The School was founded following a £75 million donation from a business magnate Leonard Blavatnik, supported by £26 million ...

(University of Oxford) and a member of the Academic Board o
Livres
Personally, he is also a fan of classical music.

Selected publications

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References

, - 1952 births Living people 20th-century Brazilian economists Presidents of the Central Bank of Brazil Brazilian classical liberals 21st-century Brazilian economists {{Brazil-economist-stub