Put Your Hearts Up
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"Put Your Hearts Up" is the debut
single Single may refer to: Arts, entertainment, and media * Single (music), a song release Songs * "Single" (Natasha Bedingfield song), 2004 * "Single" (New Kids on the Block and Ne-Yo song), 2008 * "Single" (William Wei song), 2016 * "Single", by ...
by American singer
Ariana Grande Ariana Grande-Butera ( ; born June 26, 1993) is an American singer, songwriter, and actress. Her four-octave vocal range has received critical acclaim, and her personal life has been the subject of widespread media attention. She has received ...
. She released the song under
Republic Records Republic Records is a New York City–based American record label owned by Universal Music Group (UMG). It was founded by Avery Lipman and Monte Lipman as an independent label in 1995, and was acquired by UMG in 2000. Republic was initially an ...
(at the time,
Universal Republic Records Republic Records is a New York City–based American record label owned by Universal Music Group (UMG). It was founded by Avery Lipman and Monte Lipman as an independent label in 1995, and was acquired by UMG in 2000. Republic was initially an i ...
) on December 12, 2011. The song samples " What's Up?" (1993) by 4 Non Blondes.


Background

"Put Your Hearts Up" was written by Matt Squire, Linda Perry, Benjamin Dherbecourt and Martin Johnson. Grande began working on her debut album while she was filming ''
Victorious ''Victorious'' (stylized as ''VICTORiOUS'') is an American sitcom created by Dan Schneider (TV producer), Dan Schneider that originally aired on Nickelodeon, debuting on March 27, 2010, and concluding on February 2, 2013 after four seasons. Th ...
'' and formally started to work on it with a record label after she was signed to
Universal Republic Records Republic Records is a New York City–based American record label owned by Universal Music Group (UMG). It was founded by Avery Lipman and Monte Lipman as an independent label in 1995, and was acquired by UMG in 2000. Republic was initially an i ...
on August 10, 2011. By September 10, Grande already had twenty songs prepared and was going through the process of narrowing it down to thirteen. It was released as her first single on December 12, 2011, despite not appearing on her debut album '' Yours Truly''. It is a "50s, 60s
doo-wop Doo-wop (also spelled doowop and doo wop) is a genre of rhythm and blues music that originated in African-American communities during the 1940s, mainly in the large cities of the United States, including New York, Philadelphia, Pittsburgh, Chica ...
-inspired"
bubblegum pop Bubblegum (also called bubblegum pop) is pop music in a catchy and upbeat style that is considered disposable, contrived, or marketed for children and adolescents. The term also refers to a rock and pop subgenre, originating in the United States i ...
song which talks about making the world a better place.


Release and cover

Grande decided to let her fans be a part of choosing the single's artwork by showing four possible covers for the single via her account on
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
. After the fans voted, the cover was chosen and the release date for the single was announced via
Ariana Grande Ariana Grande-Butera ( ; born June 26, 1993) is an American singer, songwriter, and actress. Her four-octave vocal range has received critical acclaim, and her personal life has been the subject of widespread media attention. She has received ...
's
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
account on November 29, 2011. "Put Your Hearts Up" was originally going to be released on December 20, 2011, but was later decided to be released earlier. "Put Your Hearts Up" premiered on ''On Air with Ryan Seacrest'' on December 9, 2011 and became available for digital download through iTunes three days later.


After release

In a 2012 interview she said, "'Put Your Hearts Up' is the first single because it has a great message and, in some people’s opinion, is the best option for a newcomer, most commercial, yeah. You know, it screams 'newbie coming to town'. It’s kind of my, like, not like '
Genie In A Bottle "Genie in a Bottle" is a song by American singer Christina Aguilera from her self-titled debut studio album (1999). It was written by Pam Sheyne, Steve Kipner and David Frank, and produced by Kipner and Frank. The song was released on May 11, 1 ...
', but it's my first single that is somewhat different and somewhat going with the flow for now." In an interview on ''
Kidd Kraddick in the Morning ''The Kidd Kraddick Morning Show'' (formerly ''Kidd Kraddick in the Morning'') is an Radio in the United States, American ensemble morning zoo, morning radio show that originates from Dallas, Texas. The show is heard weekday mornings on flagship ...
'' she said, "It was a learning experience for sure. Sonically it's just not my vibe. I think it would've been a great hit song for somebody else maybe, but it's just not what I like to sing. It's a bubblegum pop record for sure, and I like to sing stuff that's a little more soulful. I love pop music, I'm a huge pop music fan, but I just didn't think that that record was right for me." In an interview published in the August 2013 issue of ''
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'', Grande said, "It was bubblegum pop, which isn't me, but it was something I thought my fans wanted." In an interview with ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first kno ...
'' in 2014, Grande said that "Put Your Hearts Up" "was geared toward kids and felt so inauthentic and fake. That was the worst moment of my life. For the video, they gave me a bad spray tan and put me in a princess dress and had me frolic around the street. The whole thing was straight out of hell. I still have nightmares about it, and I made them hide it on my Vevo page." In a 2020 interview with Zach Sang for '' Positions'', Grande retracted her statements about "hating" the song, saying she felt she was in an uncomfortable position at the time about her music career and felt that her fans wanted to hear a bubblegum pop song due to her Cat persona on ''
Victorious ''Victorious'' (stylized as ''VICTORiOUS'') is an American sitcom created by Dan Schneider (TV producer), Dan Schneider that originally aired on Nickelodeon, debuting on March 27, 2010, and concluding on February 2, 2013 after four seasons. Th ...
''. She also went on to state that although she doesn't dislike the song, she felt it would have been a better fit for another artist interested in pursuing bubblegum pop as Grande had no interest in recording music of that genre.


Music video

The music video for "Put Your Hearts Up" was shot on November 23, 2011. It was directed by
Meiert Avis Meiert Avis is an Irish music video and commercial director. Avis has directed videos for artists such as Bob Dylan, Bruce Springsteen, U2, Avril Lavigne, Paramore, Alanis Morissette, Flyleaf, Jennifer Lopez, New Found Glory and Josh Groban, ...
and Jeremy Alter. On February 14, 2012, the official music video was uploaded on
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
unde
ArianaGrandeVevo
at a length of 3 minutes and 49 seconds. The video has gained more than 40 million views as of May 2014. In the video, Grande walks through the streets of a city sending love to lonely people while dancing and singing. Prior to this, the video had been uploaded by other channels. Later in March 2013, when "The Way" music video was released, the music video for "Put Your Hearts Up" was made private on Grande's
Vevo Vevo ( , an abbreviation for "Video Evolution", stylized as VEVO until 2013) is an American multinational video hosting service, best known for providing music videos to YouTube. The service is also available as an app on selected smart TVs, di ...
account at Grande's request. The video was then made public again in April 2014 and was deleted shortly after.


Commercial performance

The single sold 170,000 downloads by August 2013. On July 20, 2014 it was certified
gold Gold is a chemical element with the symbol Au (from la, aurum) and atomic number 79. This makes it one of the higher atomic number elements that occur naturally. It is a bright, slightly orange-yellow, dense, soft, malleable, and ductile met ...
by the
Recording Industry Association of America The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...
(RIAA), for combined sales and streams of 500,000 units in the US.


Certifications


References

{{Authority control 2011 debut singles 2011 songs Ariana Grande songs Songs written by Ariana Grande Songs written by Linda Perry Songs written by Matt Squire Songs written by Martin Johnson (musician) Universal Republic Records singles Music videos directed by Meiert Avis Bubblegum pop songs