Purge The Poison
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"Purge the Poison" is a song written and recorded by Welsh singer-songwriter Marina for her fifth studio album, '' Ancient Dreams in a Modern Land'' (2021). It was released as the project's second single on 14 April 2021, through Atlantic Records, alongside the album's announcement. The song was produced by Jennifer Decilveo and previously teased by Marina in 2020. It was promoted through the creation of a news alert website called AllMyFriendsAreWitches.com. The song is a guitar-heavy pop, electropop, and
power pop Power pop (also typeset as powerpop) is a form of pop rock based on the early music of bands such as the Who, the Beatles, the Beach Boys, and the Byrds. It typically incorporates melodic hooks, vocal harmonies, an energetic performance, and c ...
anthem, sung from the point-of-view of Mother Nature. Its lyrics preach about a better society, that is free of
capitalism Capitalism is an economic system based on the private ownership of the means of production and their operation for profit. Central characteristics of capitalism include capital accumulation, competitive markets, price system, priva ...
,
climate change In common usage, climate change describes global warming—the ongoing increase in global average temperature—and its effects on Earth's climate system. Climate change in a broader sense also includes previous long-term changes to ...
, and patriarchy. "Purge the Poison" was highlighted by music critics, with some praising its catchiness. Others compared it to older works in her catalogue. The accompanying music video was released simultaneously with the song and directed by Weird Life Films. It features Marina dancing in an ensemble of colorful outfits. An alternative version of "Purge the Poison", featuring
Pussy Riot Pussy Riot is a Russian feminist protest and performance art group based in Moscow that became popular for its provocative punk rock music which later turned into a more accessible style. Founded in August 2011, it has had a membership of appr ...
's
Nadezhda Tolokonnikova Nadya Tolokonnikova ( rus, Надя Толоконникова, p=, full name Nadezhda Andreevna Tolokonnikova, rus, Надежда Андреевна Толоконникова, p=nɐˈdʲeʐdə təlɐˈkonʲːɪkəvə; born November 7, 1989) ...
, was released on 5 May.


Background and release

In January 2020, Marina took to her social media accounts, revealing that she had been working on her fifth studio album. In regards to the project, she expressed desire to collaborate with an all-female creative team, differing from her previous experiences while recording her fourth studio album, ''
Love + Fear Love encompasses a range of strong and positive emotional and mental states, from the most sublime virtue or good habit, the deepest interpersonal affection, to the simplest pleasure. An example of this range of meanings is that the lov ...
'' (2019). Following the release of the
lead single A lead single (also known as a debut single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date. Release s ...
, " Man's World" in 2020, Marina posted several teasers of other songs from her fifth album's recording sessions, such as "Flowers" and a clip from a track about
Venus flytrap The Venus flytrap (''Dionaea muscipula'') is a carnivorous plant native to subtropical wetlands on the East Coast of the United States in North Carolina and South Carolina. It catches its prey—chiefly insects and arachnids—with a trapping ...
plants. Previously, in May 2020, Marina shared a snippet of a demo of "Purge the Poison" to her Twitter account, along with a verse of lyrics. She had wanted to release singles in support of her album as early as April 2020, but changed plans following the onset of the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
. Marina wrote "Purge the Poison" by herself, with Jennifer Decilveo serving as its sole producer. The two met during a lunch date at Marina's house, with the latter's name provided in a recommendation. In ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
'', Decilveo expressed her excitement to work with another woman: "I'm one of the only female producers in the business, and we spoke each other's language. She's the real deal and, in this strange pop market, it's refreshing to have somebody with lyrics that are going against the grain." Two days prior to the song's release, Marina launched a website called AllMyFriendsAreWitches.com, where fans could enter their phone numbers to receive updates regarding Marina's music; it was supported with the hashtag campaign #PurgethePoison, and the song was announced later that day. It was officially released on 14 April 2021 for digital download and streaming, through Atlantic Records. The title of the fifth album, '' Ancient Dreams in a Modern Land'', was announced simultaneously, along with a tentative 11 June 2021 release date. An official alternate version of "Purge the Poison", featuring Russian group
Pussy Riot Pussy Riot is a Russian feminist protest and performance art group based in Moscow that became popular for its provocative punk rock music which later turned into a more accessible style. Founded in August 2011, it has had a membership of appr ...
, was released on 5 May 2021. It contains guest vocals from member
Nadezhda Tolokonnikova Nadya Tolokonnikova ( rus, Надя Толоконникова, p=, full name Nadezhda Andreevna Tolokonnikova, rus, Надежда Андреевна Толоконникова, p=nɐˈdʲeʐdə təlɐˈkonʲːɪkəvə; born November 7, 1989) ...
, who adds a new verse to the song. Regarding her thoughts on the original song, Tolokonnikova wrote in a statement that she was "blown away by hetrack" and enjoyed how "it feeds your brain with the right questions and encourages you to think." Set for release on 29 October 2021 is a limited edition
7" single In music, a single is a type of release, typically a song recording of fewer tracks than an LP record or an album. One can be released for sale to the public in a variety of formats. In most cases, a single is a song that is released separat ...
of "Purge the Poison". The glow-in-the-dark-coloured release is limited to 4,000 copies and contains the Pussy Riot version of the song as its B-side.


Composition and lyrics

"Purge the Poison" is a guitar-driven pop, electropop, and
power pop Power pop (also typeset as powerpop) is a form of pop rock based on the early music of bands such as the Who, the Beatles, the Beach Boys, and the Byrds. It typically incorporates melodic hooks, vocal harmonies, an energetic performance, and c ...
anthem. Instrumentation consists of keyboards and synths performed by Decilveo, drums by Sam Kauffman-Skloff, bass by Patrick Kelly, and guitar by David Levita. According to Decilveo, her production on the song is intentionally intense: "I wasn't trying to be nice. I knew it needed to be a sock in the face." Due to the song's use of "theatrical vocal riffs and hard-rocking strings", Joey Nolfi from ''
Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, and popular cu ...
'' called it similar, musically, to the material on Marina's debut album, '' The Family Jewels'' (2010). The
Official Charts Company The Official Charts (legal name: The Official UK Charts Company Limited) is a British inter-professional organization that compiles various "official" record charts in the United Kingdom, Ireland and France. In the United Kingdom, its charts in ...
also referred to "Purge the Poison" as "classic Marina". Marina switches between singing in "theatrical soprano" to "belligerent sass-mouth" during the verses, which Thomas H. Green of ''
The Arts Desk ''The Arts Desk'' (theartsdesk.com) is a British arts journalism website containing reviews, interviews, news, and other content related to music, theatre, television, films, and other art forms written by journalists from a variety of traditio ...
'' found to be gutsy and trite. According to Gab Ginsberg from '' Billboard'', "Purge the Poison" is "an Earth Day anthem of sorts", due to its lyrics pertaining to
climate change In common usage, climate change describes global warming—the ongoing increase in global average temperature—and its effects on Earth's climate system. Climate change in a broader sense also includes previous long-term changes to ...
and saving the planet. Marina wrote the song from the point-of-view of Mother Nature, and addresses societal expectations regarding
capitalism Capitalism is an economic system based on the private ownership of the means of production and their operation for profit. Central characteristics of capitalism include capital accumulation, competitive markets, price system, priva ...
and patriarchy. As Mother Nature, she opens the song, addressing events such as United States wars, and the consequences of the COVID-19 pandemic: "Virus come, fires burn / Until human beings learn / From every disaster / You are not my master." Other lyrics in the song reference memorable
popular culture Popular culture (also called mass culture or pop culture) is generally recognized by members of a society as a set of practices, beliefs, artistic output (also known as, popular art or mass art) and objects that are dominant or prevalent in a ...
events, such as Britney Spears shaving her head in 2007, and
Harvey Weinstein Harvey Weinstein (; born March 19, 1952) is an American former film producer and convicted sex offender. He and his brother, Bob Weinstein, co-founded the entertainment company Miramax, which produced several successful independent films includ ...
's role in the
Me Too movement #MeToo is a social movement against sexual abuse, sexual harassment, and rape culture, in which people publicize their experiences of sexual abuse or sexual harassment. The phrase "Me Too" was initially used in this context on social media in ...
.


Reception

Dimitra Gurduiala from ''
Atwood Magazine Atwood Magazine is a digital music magazine that focuses on emerging and established artists from around the world. The magazine was founded in 2012 and is currently run by editor-in-chief Mitch Mosk. History Atwood Magazine was founded in 20 ...
'' acclaimed "Purge the Poison", writing that it is the "perfect combination" of her previous musical endeavors; she continued: "If we didn't already know what Marina was able to do, it would be hard to believe that such an iconic and catchy song came out while dealing with serious issues that touch each of us every day." Green also praised it, calling it undoubtedly "one of the year's best pop songs". Ahad Sanwari, for '' V'', called the song a "''
Guitar Hero ''Guitar Hero'' is a series of music rhythm game video games first released in November 2005, in which players use a guitar-shaped game controller to simulate playing primarily lead, bass guitar, and rhythm guitar across numerous songs ...
'' dream of a track", and labelled it as one of his favorite new music releases. Red Dziri from ''The Line of Best Fit'' highlighted Marina's vocal abilities on the song, writing that she "confront turbulence with ease and get her every word in despite the constant menace of being overthrown by an instrumental neurosis." On the other hand, Abigail Firth from '' Dork'' referred to "Purge the Poison" as the "biggest misstep" of ''Ancient Dreams in a Modern Land''; she called the song "too on the nose" and inferior to its surrounding tracks "Venus Fly Trap" and "Man's World".


Chart performance

In November 2021, according to the Official Charts Company, "Purge the Poison" peaked at number 14 on the Singles Sales chart, which ranks the best-selling songs of the week. It also reached number 3 on the Physical Singles chart, and was the highest-performing Vinyl Singles entry in its debut week, becoming Marina's first number one effort on the chart.


Music video

The music video for "Purge the Poison" was conceptualised by Marina and Weird Life Films, the video's director. It features Marina wearing an ensemble of colorful and glittery outfits. Charlotte Krol from ''
NME ''New Musical Express'' (''NME'') is a British music, film, gaming, and culture website and brand. Founded as a newspaper in 1952, with the publication being referred to as a 'rock inkie', the NME would become a magazine that ended up as a f ...
'' called it a trippy video.


Track listings and formats

* 7" vinyl # "Purge the Poison" – 3:17 # "Purge the Poison" (featuring
Pussy Riot Pussy Riot is a Russian feminist protest and performance art group based in Moscow that became popular for its provocative punk rock music which later turned into a more accessible style. Founded in August 2011, it has had a membership of appr ...
) – 3:15 * Digital download/streaming # "Purge the Poison" – 3:16 * Digital download/streaming – featuring Pussy RiotReferences regarding the release of "Purge the Poison" by Marina featuring Pussy Riot on Apple Music: * * * * * # "Purge the Poison" (featuring Pussy Riot) – 3:15 * Streaming – Spotify EP edition # "Purge the Poison" – 3:17 # " Man's World" – 3:28


Credits and personnel


Song

Credits adapted from
Tidal Tidal is the adjectival form of tide. Tidal may also refer to: * ''Tidal'' (album), a 1996 album by Fiona Apple * Tidal (king), a king involved in the Battle of the Vale of Siddim * TidalCycles, a live coding environment for music * Tidal (servic ...
. *
Marina Diamandis Marina Lambrini Diamandis (; el, Μαρίνα-Λαμπρινή Διαμάντη; born 10 October 1985), known mononymously as Marina (often stylised in all caps), and previously by the stage name Marina and the Diamonds, is a Welsh singer and ...
vocals, writing * Jennifer Decilveoproduction, additional production, engineering, recording, drum programming, keyboards, synthesizer * Andrew Lappinengineering, recording * Greg Calbimastering * John O'Mahonymixing * James Flanniganvocal production * Matt Harrisvoice editing * Patrick Kellybass * Sam Kauffman-Skloffdrums * David Levitaguitar


Music video

Credits adapted from Marina's YouTube account. * Weird Life Filmsdirector, concept *
Marina Diamandis Marina Lambrini Diamandis (; el, Μαρίνα-Λαμπρινή Διαμάντη; born 10 October 1985), known mononymously as Marina (often stylised in all caps), and previously by the stage name Marina and the Diamonds, is a Welsh singer and ...
concept * Erin Boyleproducer * Anthony Pedoneproducer, COVID compliance officer * Laura Gordonexecutive producer * Jackson Jamesexecutive producer, director of photography * Ryan Ohmexecutive producer, edit and color, VFX * Rick GorgeVFX * Trevor Joseph Newtonvideo commissioner * Paul Deoriogaffer * Michael Suracikey grip * Justin Ryan Brownart direction * Anthony Nguyenmake up artist * Rena Calhounhair stylist * Mercedes Nataliawardrobe stylist * Oscar Limacustom wardrobe designer * Matt GarlandPA


Charts


Release history


See also

*
Climate change in popular culture References to climate change in popular culture have existed since the late 20th century and increased in the 21st century. Climate change, its impacts, and related human-environment interactions have been featured in nonfiction books and docum ...


References


External links

* {{Authority control 2021 singles 2021 songs Atlantic Records singles Songs about climate change Environmental songs Marina Diamandis songs Songs with feminist themes Songs written by Marina Diamandis Electropop songs