Pure Michigan began as an

advertising campaign An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and conc ...

launched in 2008 by the state of

Michigan Michigan () is a state in the Great Lakes region of the upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the 10th-largest state by population, the 11th-largest by area, and the ...

, featuring the voice of actor and comedian

Tim Allen Timothy Alan Dick (born June 13, 1953), known professionally as Tim Allen, is an American actor and comedian. He is known for playing Tim "The Toolman" Taylor on the ABC sitcom ''Home Improvement'' (1991–1999) and Mike Baxter on the ABC/Fo ...

, using the title song from ''

The Cider House Rules ''The Cider House Rules'' (1985) is a novel by American writer John Irving, a ''Bildungsroman'' that was later adapted into a 1999 film and a stage play by Peter Parnell. The story, set in the pre– and post–World War II era, tells of a youn ...

'' as the background music in television commercials. The Pure Michigan campaign, which aims to market the state of Michigan as a travel and tourism destination, received state and international attention beginning in 2008 when Michigan Governor

Jennifer Granholm Jennifer Mulhern Granholm (born February 5, 1959) is a Canadian-American lawyer, educator, author, political commentator, and politician serving as the 16th United States secretary of energy since 2021. A member of the Democratic Party, she pre ...

approved $45 million in additional funding for the Pure Michigan campaign from the 21st Century Jobs Trust Fund. The unprecedented tourism fund amount for the state allowed the Pure Michigan campaign to be broadcast on a national level beginning in March 2009. Annual funding for fiscal 2014 was $29 million. Pure Michigan also refers to the brand created by Travel Michigan and embodied by the organization's website. The site was relaunched in March 2008 to support the Pure Michigan brand. Travel Michigan is itself a division of the

Michigan Economic Development Corporation The Michigan Economic Development Corporation (MEDC) is a public-private partnership agency and economic development corporation dedicated to job creation in the U.S. state of Michigan. Operating under the slogan "Pure Michigan", the MEDC attempt ...

, a state-funded

economic development corporation An economic development corporation ("EDC") is an organization common in the United States, usually a 501(c)(3) non-profit, whose mission is to promote economic development within a specific geographical area. These organizations are complementary ...

founded in 1999 to support the economic development of Michigan. Campaign commercials and radio announcements depict Michigan as adventurous and rustic. In August 2012, Secretary of State

Ruth Johnson Ruth Johnson (born January 8, 1955) is an American politician who served as the Secretary of State of Michigan and is a current member of the Michigan Senate for State Senate District 14. She is a former member of the Michigan House of Represe ...

unveiled new

license plates A vehicle registration plate, also known as a number plate (British English), license plate (American English), or licence plate (Canadian English), is a metal or plastic plate attached to a motor vehicle or trailer for official identificat ...

using the Pure Michigan logo. These plates were released to the public in April 2013. The logo is also used on retail projects sold in the state. At the end of 2014, legislation signed by Governor

Rick Snyder Richard Dale Snyder (born August 19, 1958) is an American business executive, venture capitalist, attorney, accountant, and politician who served as the 48th governor of Michigan from 2011 to 2019. A member of the Republican Party, Snyder previ ...

extended the branding to the state's heritage route program, renaming them Pure Michigan Byways.

References

External links

* {{official site, http://www.michigan.org
Michigan Economic Development Corporation website
Tourism campaigns Tourism in Michigan 2006 introductions

See also

References

External links