Pure is a

dating Dating is a stage of romantic relationships in which two individuals engage in an activity together, most often with the intention of evaluating each other's suitability as a partner in a future intimate relationship. It falls into the categor ...

platform that allows users to post personal ads to find matches based on their desires, preferences, and intentions.

History

Ukrainians Ukrainians ( uk, Українці, Ukraintsi, ) are an East Slavs, East Slavic ethnic group native to Ukraine. They are the seventh-largest nation in Europe. The native language of the Ukrainians is Ukrainian language, Ukrainian. The majority ...

Roman Sidorenko and Alexander Kukhtenko first presented Pure in 2012 and raised $400,000 in investments. Later, the writer and

sexologist Sexology is the scientific study of human sexuality, including human sexual interests, behaviors, and functions. The term ''sexology'' does not generally refer to the non-scientific study of sexuality, such as social criticism. Sexologists app ...

Carol Queen Carol Queen (born 1957) is an American author, editor, sociologist, and sexologist active in the sex-positive feminism movement. Queen is a two time Grand Marshal of San Francisco LGBTQ Pride. Queen has written on human sexuality in books such as ...

backed up the project. The app was launched in the

USA The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...

on the App Store in October 2013 and was later introduced to the

Russian Russian(s) refers to anything related to Russia, including: *Russians (, ''russkiye''), an ethnic group of the East Slavic peoples, primarily living in Russia and neighboring countries *Rossiyane (), Russian language term for all citizens and peo ...

market in January 2014. In 2015, Pure was ranked third in the Lisbon Challenge and was granted an office in Lisbon for 30 years by the Mayor's Office of the City of Lisbon, where they continue to be based. Olga Petrunina became the CEO of Pure in 2020.

Operation

The average user of Pure is between 25 and 40 years old, with 67 percent identifying as male, 30 percent female, and 3 percent non-binary.

Mobile application

The first Android version of Pure was released in June 2015. The app has generated over 8.5 million downloads on the

App Store An App Store (or app marketplace) is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not include the running of the co ...

and over 3 million downloads on Google Play from June 2015.

Pure Journal and Social Media

Pure creates written and, visual content together with sex educators and psychologists in 40 languages covering subjects such as dating, pleasure, wellness, culture, and consent. That content is found in the app's Pure Journal and on the app's Instagram profile.

Criticism

The co-founder of the Teamo app (a service for serious dating) Vladimir Schmidt said that he did not see the potential of the application: "Such a model should be in great demand among men, but for girls it is still an unusual format. If the gap between the percentage of male and female audiences continues to grow, so-called love professionals - call girls - may come to the app and use the service to find new clients".

Reception

In November 2021 the app had a half-million active users. In the

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

City area, it has 20,000 daters.

Features

When creating a profile, users are able to find matches based on their gender identity (male, female, and non-binary) and sexual preference (heterosexual, queer, lesbian, bisexual, and asexual). Pure includes a 24-hour countdown once two users match. If the daters don't talk during that window, the chat "self-destructs" unless both parties agree to turn off the chat timer. After disabling the chat timer, both parties are assigned a random, anonymous nickname. Everyone on Pure can remain anonymous. Pure has the option to switch to a video chat. While the platform's in-house camera allows for video chats for users to chat or sext, those videos are never saved - neither on Pure's servers nor in the cloud. Users can either search a city of their choice or search for people within a certain distance from their current location. A "worldwide" option is also available.

External links

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Pure sex app targets 'open-minded' Britain

'Pure,' Sex App, Divides Itself From 'Time Consuming' Tinder With Single-Minded Focus

References

Mobile social software Online dating services of Russia