PureWow is an American

digital media Digital media is any communication media that operate in conjunction with various encoded machine-readable data formats. Digital media can be created, viewed, distributed, modified, listened to, and preserved on a digital electronics device. ' ...

company that publishes women's lifestyle content. Acquired by serial entrepreneur

Gary Vaynerchuk Gary Vaynerchuk (born Gennady Vaynerchuk; November 14, 1975; , ), commonly known as Gary Vee, is a Soviet-born American entrepreneur, author, speaker, and Internet personality. He is a co-founder of the restaurant reservation software company Re ...

in 2017 as part of

Gallery Media Group Gallery or The Gallery may refer to: Arts, entertainment, and media * Art gallery ** Contemporary art gallery Music * Gallery (band), an American soft rock band of the 1970s Albums * ''Gallery'' (Elaiza album), 2014 album * ''Gallery'' (G ...

, PureWow tailors lifestyle topics for Millennials and

Generation X Generation X (or Gen X for short) is the Western world, Western demographic Cohort (statistics), cohort following the baby boomers and preceding the millennials. Researchers and popular media use the mid-to-late 1960s as starting birth years a ...

, including

fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...

, beauty,

home decor Interior design is the art and science of enhancing the interior of a building to achieve a healthier and more aesthetically pleasing environment for the people using the space. An interior designer is someone who plans, researches, coordina ...

, recipes, entertainment, travel,

technology Technology is the application of knowledge to reach practical goals in a specifiable and reproducible way. The word ''technology'' may also mean the product of such an endeavor. The use of technology is widely prevalent in medicine, science, ...

, literature, wellness and money.

History

PureWow was founded by Ryan Harwood in September 2010, along with Bob Pittman's Pilot Group and the women of wowOwow

Joni Evans Joni Evans (born April 20, 1942) is an American book publisher of over 100 bestsellers, writer, editor, and literary agent. Evans's background and career in publishing includes posts as Senior Vice President of the William Morris Agency (1994-2006) ...

Mary Wells Lawrence Mary Wells Lawrence (born Mary Georgene Berg on May 25, 1928) is an American retired advertising executive. She was the founding president of Wells, Rich, Greene, an advertising agency known for its creative work. Lawrence was the first female ...

Whoopi Goldberg Caryn Elaine Johnson (born November 13, 1955), known professionally as Whoopi Goldberg (), is an American actor, comedian, author, and television personality.Kuchwara, Michael (AP Drama Writer)"Whoopi Goldberg: A One-Woman Character Parade". ' ...

, Liz Smith,

Candice Bergen Candice Patricia Bergen (born May 9, 1946) is an American actress. She won five Primetime Emmy Awards and two Golden Globe Awards for her portrayal of the title character on the CBS sitcom ''Murphy Brown'' (1988–1998, 2018). She is also know ...

, and

Lesley Stahl Lesley Rene Stahl (born December 16, 1941) is an American television journalist. She has spent most of her career with CBS News, where she began as a producer in 1971. Since 1991, she has reported for CBS's ''60 Minutes''. She is known for her ne ...

, among others. In January 2013, PureWow hired former

Real Simple ''Real Simple'' is an American monthly magazine published by Dotdash Meredith. The magazine features articles and information related to homemaking, childcare, cooking, and emotional well-being. The magazine is distinguished by its clean, unclut ...

editor Mary Kate McGrath as its first

editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The highest-ranking editor of a publication may also be titled editor, managing ...

. In August 2014, PureWow was listed as no. 352 on

Inc. Magazine ''Inc.'' is an American business magazine founded in 1979 and based in New York City. The magazine publishes six issues per year, along with surrounding online and social media content. The magazine also produces several live and virtual events y ...

's 2014 list of the top 500 fastest-growing privately owned companies. In May 2015, PureWow raised $2.5 million. In 2017, serial entrepreneur Gary Vaynerchuk and Miami Dolphins' owner Stephen Ross' venture firm, RSE Ventures, acquired PureWow to form Gallery Media Group as a creative agency and media firm. PureWow's CEO, Ryan Harwood serves as the chief executive of Gallery Media Group.

Editions

PureWow publishes national content as well as local content for

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...

Dallas Dallas () is the List of municipalities in Texas, third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the List of metropolitan statistical areas, fourth-largest metropolitan area in the United States at 7.5 ...

, and the

Hamptons The Hamptons, part of the East End of Long Island, consist of the towns of Southampton and East Hampton, which together comprise the South Fork of Long Island, in Suffolk County, New York. The Hamptons are a popular seaside resort and one of ...

. The company publishes content across fashion, beauty, homecare topics, technology, entertainment, books, wellness and finances. PureWow articles are distributed via its website PureWow.com, email, and over

social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...

channels.

Reception

PureWow's executives have appeared on

Fox News The Fox News Channel, abbreviated FNC, commonly known as Fox News, and stylized in all caps, is an American multinational conservative cable news television channel based in New York City. It is owned by Fox News Media, which itself is owne ...

Good Day New York ''Good Day New York'' is a morning show airing on WNYW Fox 5 (channel 5), hosted by Rosanna Scotto and Bianca Peters. It is a Fox owned-and-operated television station in New York City, owned by the Fox Television Stations subsidiary of Fox Cor ...

Today Show ''Today'' (also called ''The Today Show'' or informally, ''NBC News Today'') is an American news and talk morning television show that airs weekdays from 7:00 a.m. to 11:00 a.m. on NBC. The program debuted on January 14, 1952. It w ...

, New York Live, and

Bloomberg TV Bloomberg Television (on-air as Bloomberg) is an American-based pay television network focusing on business and capital market programming, owned by Bloomberg L.P. It is distributed globally, reaching over 310 million homes worldwide. It is head ...

to discuss fashion and

native advertising Native advertising, also called sponsored content, is a type of advertising that matches the form and function of the platform upon which it appears. In many cases it functions like an advertorial, and manifests as a video, article or editorial. ...

topics.

Forbes magazine ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also repo ...

highlighted PureWow's audience growth in an interview with PureWow CEO Ryan Harwood. The company's growth to four million readers earned PureWow features in Fortune's Brainstorm Tech Startup Idol, one of Paradigm Next's Featured Fridays, and

Crain's New York Business Crain Communications Inc is an American multi-industry publishing conglomerate based in Detroit, Michigan, United States, with 13 non-US subsidiaries. History Gustavus Dedman (G.D.) Crain, Jr. ( Gustavus Demetrious Crain, Jr.; 1885–1973), pre ...

References

{{reflist, 2 Digital media Companies based in New York (state)