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The ''Purdue Exponent'' is an independent
student newspaper A student publication is a media outlet such as a newspaper, magazine, television show, or radio station produced by students at an educational institution. These publications typically cover local and school-related news, but they may also repor ...
that serves
Purdue University Purdue University is a public land-grant research university in West Lafayette, Indiana, and the flagship campus of the Purdue University system. The university was founded in 1869 after Lafayette businessman John Purdue donated land and money ...
in
West Lafayette, Indiana West Lafayette () is a city in Wabash Township, Tippecanoe County, Indiana, United States, about northwest of the state capital of Indianapolis and southeast of Chicago. West Lafayette is directly across the Wabash River from its sister city, ...
. It is published on Mondays and Thursdays during university semesters by the Purdue Student Publishing Foundation, and is
Indiana Indiana () is a U.S. state in the Midwestern United States. It is the 38th-largest by area and the 17th-most populous of the 50 States. Its capital and largest city is Indianapolis. Indiana was admitted to the United States as the 19th s ...
's largest collegiate daily newspaper. The ''Exponent'' employs seven full-time professionals, relying for most operations on a staff of approximately 80 students, though the university has no journalism school. Exponent alumni have won six Pulitzers, six
Emmys The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ...
, two
Peabodys The George Foster Peabody Awards (or simply Peabody Awards or the Peabodys) program, named for the American businessman and philanthropist George Peabody, honor the most powerful, enlightening, and invigorating stories in television, radio, and ...
, and two John Chancellors.


History

''The Exponents first edition was published on December 15, 1889. It was a daily paper from 1906 to 2016. In 2017, it switched to a twice-weekly printing schedule. The Web edition (www.purdueexponent.org) was started in 1996. It was the first college newspaper in the country to build its own building (built in 1989 and sold in 2017, but the organization still resides there) and one of two college newspapers that continues to own its own press. The path to becoming an independent entity began in 1968, when the university removed William R. Smoot II as editor-in-chief. The move followed critical and controversial columns in the newspaper, particularly one on October 23, 1968, that castigated university president
Frederick L. Hovde Frederick Lawson Hovde (7 February 1908 – 1 March 1983) was an American chemical engineer, researcher, educator and president of Purdue University. Born in Erie, Pennsylvania, Hovde received his Bachelor of Chemical Engineering from the Unive ...
. The university informed Smoot on Friday, Nov. 8, 1968, that he was being removed, but the sixteen editors on the staff refused to accept the
dictum In general usage, a dictum ( in Latin; plural dicta) is an authoritative or dogmatic statement. In some contexts, such as legal writing and church cantata librettos, ''dictum'' can have a specific meaning. Legal writing In United States legal ter ...
. On Saturday, it put out a special edition with a headline, “We Will Still Publish.” By Monday, the headline was more defiant: “Smoot Will Continue: Staff”. University officials claimed that alumni and political pressure had nothing to do with the move to remove Smoot, but Thomas Graham, a Purdue trustee later said, “Not only did I get a whole bunch of letters, I’d go down to cash a check at the bank and an old friend would grab (me) by the front of the shirt and tell (me), ‘Now dammit, you know right from wrong. Now go up there and get those liberals out of that university.’ … That’s how it’s done here in southern Indiana.” The firing of the editor pushed to the fore the issue of who owned and who was responsible for oversight of the student newspaper. The issue was given to a faculty-student-administrator committee called the Exponent Review Board, but known as the Osmun Commission for its chairman, the late Dr. John Osmun. Ultimately the Osmun Commission decided over the opposition of administration members that while Hovde had the authority to fire Smoot, the university did not follow due process. Smoot was allowed to remain as editor-in-chief. More important in the long term, the commission recommended that the ''Exponent'' become a
not-for-profit corporation A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...
headed by a publishing board, the Purdue Student Publishing Foundation. Its rent-free use that had been in place since 1933 of windowless offices in the basement (Room B-50) of the Purdue Memorial Union would end in 1969 and the organization paid rent to the University until moving out in May 1989. In 1975, at the urging of then Purdue President Arthur Hansen, the Exponent became free distribution with 10,000 copies distributed on campus.


Recent operations

The newspaper struggled through the first several years of organization, partly because it was capitalized only by operating revenues and partly because it was being forced to rent space from the university and to purchase printing equipment that had already been paid for. It went through a period of alternately making and losing money, though student staff members were all volunteers at that time. A critical point came in 1975 when the newspaper went to free campus-wide circulation, expanding market coverage and gaining dramatic advertising increases. By 1988, revenues had grown substantially and the newspaper began construction on a facility that it occupies, but no longer owns, at 460 Northwestern Ave., West Lafayette. The newspaper today distributes 9,000 copies twice-weekly during the school year and 5,000 during the summer. Revenues are nearly $1 million per year. The Exponent is only one of two college newspapers that own and operate their own printing press. The current news adviser is Virginia Black, an award-winning journalist and editor from the
South Bend Tribune The ''South Bend Tribune'' is a daily newspaper and news website which is based in South Bend, Indiana. It is distributed in South Bend, Mishawaka, north central Indiana, and southwestern Michigan. It has been named as a "Blue Ribbon Newspaper" ...
.


Notable alumni

* Ken Armstrong, investigative reporter, book author, reporter, ProPublica, *
Earl Butz Earl Lauer "Rusty" Butz (July 3, 1909 – February 2, 2008) was a United States government official who served as Secretary of Agriculture under Presidents Richard Nixon and Gerald Ford. His policies favored large-scale corporate farming ...
, former U.S. Secretary of Agriculture. * Brandt Hershman, attorney, former Majority Floor Leader, Indiana State Senate (retiring in 2018), former writer for President George H.W. Bush. *
Rick Karr Rick G. Karr is a journalist and educator who reports primarily on media and technology's impact on culture. He served as correspondent for the PBS series ''Bill Moyers Journal''. Prior to that, he reported and co-wrote the documentary ''Net @ Ri ...
, journalist and educator who reports primarily on media and technology's impact on culture. * Michael King, digital executive producer and Internet reporter,
WXIA-TV WXIA-TV (channel 11) is a television station in Atlanta, Georgia, United States, affiliated with NBC. It is owned by Tegna Inc. alongside MyNetworkTV affiliate WATL (channel 36). Both stations share studios at One Monroe Place on the north en ...
,
Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...
*
Mark O'Hare Mark Sean O'Hare (born July 18, 1968) is an American cartoonist, writer, animator, and storyboard artist who created the comic strip '' Citizen Dog''. O'Hare is well known for his work on animated television shows as a writer and storyboard art ...
, cartoonist *
Larry Persily Larry Persily (born October 10, 1951) is a newspaper publisher and former Federal Coordinator of the Alaska Natural Gas Transportation Projects 2010–2015. The office was charged with coordinating federal agency responses to private-sector effort ...
, Anchorage Daily News editorial page editor; former publisher The Wrangell Sentinel, nature gas pipeline coordinator for Alaska for President Obama administration * Bob Peterson, (cartoonist at Exponent 1985 - 1987) animator, screenwriter, director, voice actor, Pixar *
Orville Redenbacher Orville Clarence Redenbacher (July 16, 1907 – September 19, 1995) was an American food scientist and businessman most often associated with the brand of popcorn that bears his name which is now owned by ConAgra. ''The New York Times'' descri ...
, food scientist *
Ginger Thompson Ginger Thompson is an American journalist and a senior reporter at ProPublica. A 2001 Pulitzer Prize Winner in National Reporting and finalist for the National Magazine Award, she spent 15 years at ''The New York Times'', including time as a Wash ...
, senior reporter, ProPublica; former bureau chief,
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
, 2001 Pulitzer Prize winner,


References

*“Purdue’s Gadfly,” thesis by Robin Rauzi, E.W. Scripps School of Journalism (Ohio University), May 27, 1994 *Purdue Exponent bound volumes *Purdue Exponent staff


External links


Purdue Exponent
{{PU Purdue University Student newspapers published in Indiana West Lafayette, Indiana 1889 establishments in Indiana