Pumpkin Patch is a

New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...

childrenswear retailer. Established in 1990, it focuses on the design, marketing, retail and wholesale of children's clothing to customers in

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

and

History

Before receivership

The company was founded in New Zealand in 1990 as a mail order catalogue by Sally Synott. At its peak, the company was valued at over $NZ830 million and employed over 2,000 people. It operated over 180 stores across Australia and New Zealand, as well as in Asia, Ireland, the Middle East, South Africa, the United Kingdom and the United States. In 2010, the company 48 stores around New Zealand, including 18 in Auckland. In 2014, the firm began to experience declining revenues and margin compression due to competition. By 2015, the company had helped raise $NZD600,000 for the children's medical charity Cure Kids. In 2015, a

Roy Morgan Roy Morgan, formerly known as Roy Morgan Research, is an independent Australian social and political market research and public opinion statistics company headquartered in Melbourne, Victoria. It operates nationally as Roy Morgan and internation ...

survey of Australian consumers identified Pumpkin Patch as having the best customer service in the children's clothing category. In the same year, it also received an award for customer service from Essential Baby Magazine for customer service.

Following receivership

In October 2016 the company was placed into receivership. The receivers closed seven New Zealand stores and 52 Australia stores. In February 2017, all remaining retail stores closed following a three month

fire sale A fire sale is the sale of goods at extremely discounted prices. The term originated in reference to the sale of goods at a heavy discount due to fire damage. It may or may not be defined as a closeout, the final sale of goods to zero inventory ...

. in March 2017, the company was placed into liquidation. In December 2017, Pumpkin Patch was acquired by Catch Group, and relaunched as an online store in both Australia and New Zealand. In 2018 the company was bought by Alceon Group. Pumpkin Patch products became available through

EziBuy EziBuy is a New Zealand and Australian multi-channel retailer. It sells clothing, homeware and gifts through a multi-channel model in both countries. Products can be purchased through catalogues, and four retail stores around New Zealand. The reta ...

, online and in physical stores, and there were plans for a full re-launch in 2019.

References

External links

* {{Official website, https://www.pumpkinpatch.co.nz/ Clothing companies of New Zealand Companies based in Auckland Retail companies established in 1990 Companies that have entered administration in the United Kingdom New Zealand companies established in 1990