Pulse Hobart is a Tasmanian digital news publisher and broadcaster owned by Pulse Media Group Pty Ltd based in

Hobart Hobart ( ; Nuennonne/Palawa kani: ''nipaluna'') is the capital and most populous city of the Australian island state of Tasmania. Home to almost half of all Tasmanians, it is the least-populated Australian state capital city, and second-small ...

. Pulse is best known for its local news and entertainment posts across social media platforms, such as Facebook and Instagram. In addition to social media platforms, Pulse Hobart also publishes local Hobart and Tasmania news on their website
pulsehobart.com.au
Pulse also operates Pulse FM Hobart, a local

Rhythmic CHR Rhythmic may refer to: * Related to rhythm * Rhythmic contemporary, a radio format * Rhythmic adult contemporary, a radio format * Rhythmic gymnastics, a form of gymnastics * Rhythmic (chart) The Rhythmic chart (also called Rhythmic Airplay, and ...

youth radio station available on

iHeartRadio iHeartRadio (often shortened to just "iHeart") is an American freemium broadcast, podcast and radio streaming Computing platform, platform owned by iHeartMedia. It was founded in August 2008. , iHeartRadio was functioning as the national umbr ...

and FM. According to

Mediaweek (Australian magazine) ''Mediaweek'' is an online trade website serving the Australian media industry. It provides news regarding the Australian newspaper, television, radio, magazine and outdoor advertising Out-of-home (OOH) advertising, also called outdoor adv ...

, Pulse Hobart reaches more than 150,000 Tasmanians each week, and is Tasmania's most engaged with commercial publisher on social media.

History

Pulse started as a narrowcast radio station in 2016 as Pulse FM Kingborough and Huon, before rebranding to Pulse FM Tasmania in August 2018 and Pulse FM Hobart in March 2019. At the start of September 2020, Pulse FM announced it would be pivoting to position itself primarily as a content publisher rather than a radio station, with the radio station moving in-line with the digital content platforms. Between October 11, 2021 and February 2022, Pulse FM rebranded as Pulse Hobart - positioning itself completely as a digital publisher. The radio station remains under the Pulse FM branding. In the 12 months of 2021, Pulse Hobart accumulated more than 2.4 million social media interactions.

References

Companies based in Hobart Mass media companies established in 2016 Mass media in Hobart Mass media companies of Australia Radio stations in Hobart Australian companies established in 2016 {{Australia-media-stub