''Pulse'' is a monthly
news magazine
A news magazine is a typed, printed, and published magazine, radio or television program, usually published weekly, consisting of articles about current events. News magazines generally discuss stories, in greater depth than do newspapers or new ...
and website on British primary care. It has been distributed without charge to
general practitioners in the United Kingdom since 1960. Its stories are regularly picked up by national and regional newspapers.
It is one of a number of magazines often referred to by GPs as "the comics".
History
In 2000, the title was owned by
Miller Freeman UK which went through some restructuring; the part of the business that continued to own Pulse was known as
United Business Media
UBM plc was a British business-to-business (B2B) events organiser headquartered in London, England, before its acquisition by Informa in 2018. It had a long history as a multinational media company. Its main focus was on B2B events, but its p ...
(UBM). In February 2012, UBM sold its agriculture and medical portfolios, including Pulse Media Ltd to the founders of Briefing Media for £10million, with the new business being known as Briefing Media Group.
Pulse was bought by Cogora, an 'integrated media and marketing services' company in November 2013.
Digital presence
Pulse is the name of the print version of the magazine, while the website is called
PulseToday''
An award-winning app called 'Pulse Toolkit' provides GPs with clinical tools.
Articles picked up by national media
Pulse carries surveys of GP opinions. In 2005 its report that when more than 1,000 GPs were asked about their voting intentions, only one in 10 said they intended to vote Labour was reported prominently by the
Daily Telegraph
Daily or The Daily may refer to:
Journalism
* Daily newspaper, newspaper issued on five to seven day of most weeks
* ''The Daily'' (podcast), a podcast by ''The New York Times''
* ''The Daily'' (News Corporation), a defunct US-based iPad new ...
. In 2007 its report that 19% of 309 GPs surveyed said they did not believe abortion should be legal was picked up by the
Daily Mail
The ''Daily Mail'' is a British daily middle-market tabloid newspaper and news websitePeter Wilb"Paul Dacre of the Daily Mail: The man who hates liberal Britain", ''New Statesman'', 19 December 2013 (online version: 2 January 2014) publish ...
and the
Evening Standard
The ''Evening Standard'', formerly ''The Standard'' (1827–1904), also known as the ''London Evening Standard'', is a local free daily newspaper in London, England, published Monday to Friday in tabloid format.
In October 2009, after be ...
.
In 2015, a report into
NHS England
NHS England, officially the NHS Commissioning Board, is an executive non-departmental public body of the Department of Health and Social Care. It oversees the budget, planning, delivery and day-to-day operation of the commissioning side of the ...
's personal health budget scheme was picked up by the
BBC #REDIRECT BBC #REDIRECT BBC
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...
* Magazine of the Year 2014 in the Professional Publishers Association Awards
* Digital Innovation of the Year 2015 for the Pulse Toolkit App in the Medical Journalism Association Awards
* Business Magazine of the Year 2016 in the Professional Publishers Association Awards